How to Write a Product Description That SellsOneSpace
Writing effective product descriptions is an art. Getting it right can mean the difference between selling millions of products to millions of people and watching millions of visitors click away to purchase the same product from your competitors.
Follow these rules when writing product descriptions to engage consumers and convert casual visitors into loyal customers.
Learn more: https://www.onespace.com/blog/2017/04/6-keys-to-writing-product-descriptions-that-sell/
Intelligent Call Tracking. Как много возможностей таит в себе отслеживание зв...Netpeak
"1. Для чего вообще мы отслеживаем конверсии.
1.1. Источники трафика.
1.2. Как видят сайт ""традиционные"" системы веб-аналитики.
1.3. Отслеживание конверсий.
1.4. Что с ними делать дальше.
2. Оффлайн-конверсии.
2.1. Как на самом деле выглядят конверсии сайта.
2.2. Почему важно отслеживать конверсию оффлайн.
3. Отслеживание оффлайн-конверсий.
3.1. Методы отслеживания телефонных звонков.
3.2. Выбор оптимального метода отслеживания звонков. Экономическое обоснование.
3.3. Немного о ""глубоком"" офф-лайне.
4. Другие возможности систем отслеживания звонков.
4.1. Пропущенный звонок - подарок конкуренту.
4.2. ""Аллё!"" и другие полезные навыки операторов."
Колл трекинг (call tracking) - это отслеживание звонков, технология подмены и показа определенного номера телефона каждому уникальному посетителю сайта рекламодателя. При этом уникальный номер привязан к нашим партнерам. С июня 2015 года партнеры admitad могут привлекать не только целевые действия (CPO/CPS/CPL), но и целевые звонки!
My portion of a webinar presented on Digital Marketing Depot with BIA/Kelsey and sponsored by CallRail. Learn how to improve and track your online marketing through third-party call tracking.
How to Write a Product Description That SellsOneSpace
Writing effective product descriptions is an art. Getting it right can mean the difference between selling millions of products to millions of people and watching millions of visitors click away to purchase the same product from your competitors.
Follow these rules when writing product descriptions to engage consumers and convert casual visitors into loyal customers.
Learn more: https://www.onespace.com/blog/2017/04/6-keys-to-writing-product-descriptions-that-sell/
Intelligent Call Tracking. Как много возможностей таит в себе отслеживание зв...Netpeak
"1. Для чего вообще мы отслеживаем конверсии.
1.1. Источники трафика.
1.2. Как видят сайт ""традиционные"" системы веб-аналитики.
1.3. Отслеживание конверсий.
1.4. Что с ними делать дальше.
2. Оффлайн-конверсии.
2.1. Как на самом деле выглядят конверсии сайта.
2.2. Почему важно отслеживать конверсию оффлайн.
3. Отслеживание оффлайн-конверсий.
3.1. Методы отслеживания телефонных звонков.
3.2. Выбор оптимального метода отслеживания звонков. Экономическое обоснование.
3.3. Немного о ""глубоком"" офф-лайне.
4. Другие возможности систем отслеживания звонков.
4.1. Пропущенный звонок - подарок конкуренту.
4.2. ""Аллё!"" и другие полезные навыки операторов."
Колл трекинг (call tracking) - это отслеживание звонков, технология подмены и показа определенного номера телефона каждому уникальному посетителю сайта рекламодателя. При этом уникальный номер привязан к нашим партнерам. С июня 2015 года партнеры admitad могут привлекать не только целевые действия (CPO/CPS/CPL), но и целевые звонки!
My portion of a webinar presented on Digital Marketing Depot with BIA/Kelsey and sponsored by CallRail. Learn how to improve and track your online marketing through third-party call tracking.
Phone call tracking is not as mysterious as many marketers and analysts think it is, hence the Dharma Initiative theme. The more we learn about it, the more sense it makes. This presentation was delivered to Refresh Richmond (Virginia) on 1/18/11 and the majority of the content was voiced over. Hopefully the concepts and visuals are self-explanatory enough to convey the general ideas.
Call Tracking and Analytics 101: Tactics to Improve Online/Offline Channel Ef...CallRail
Join Mike Boland, BIA/Kelsey’s Chief Analyst and VP of Content, and Ross Kaplan-Winn, Search Engine Marketing Manager at Top Level Management, as they offer a primer on how to use and benefit from call tracking and analytics.
You’ll learn how to:
1. Use click-to-call to increase your AdWords effectiveness.
2. Utilize call tracking and still maintain SEO efficiency.
3. Understand the relationship between your online and offline channels.
МАСТЕР-КЛАСС «CALL TRACKING — MUST HAVE ИНСТРУМЕНТ ДЛЯ БИЗНЕСА»Yaroslav Dyakiv
Мастер-класс «Call tracking — must have инструмент для бизнеса»
Спикер: Константин Червяков, коммерческий директор Ringostat.
Больше инфо тут:
https://ringostat.com/
http://digitalbee.com/
http://digital-future.org/
12 Tips for Creating Amazon Product Listings That Outsell The CompetitionGen Furukawa
Copywriting is the easiest way to boost your sales quickly and efficiently,
increase your conversions, improve your Best Sellers Rank & generate more profits.
In an overcrowded marketplace, good copy can highlight the
differences in your product and quickly show shoppers why your product is the obvious choice.
In this exclusive webinar, Amazon copywriting expert, Karon Thackston,
will reveal the top 12 techniques & approaches she the Marketing Words’
team use when producing million-dollar-selling listings for their clients – including her “secret sauce.”
The importance of diversified selling for today's ecommerce seller. We talk to SEO and branding experts who share their tips for long-term success with a multi-channel marketing strategy.
20 Conversion Rate Optimization Experts Share Their Top Tip for eCommerce Rejoiner
The team at Rejoiner.com asked 20 of the world's top conversion rate optimization experts to share their top tip for making your eCommerce website convert. The responses were amazing and we assembled them in this SlideShare. Advice includes topics related to A/B testing, usability, metrics, cart abandonment, design philosophy, customer experience & more.
How Moz gather data from 10s of thousands of Google search results to investigate what may be causing positive or negative rankings in their search engine. Key example of how to use correlation data and to show other companies/marketers what may help them achieve better visibility in search.
How to successfully market and sell your online ordering websiteJoe Kern
Slides from presentation to ICED Franchise a the 2015 Owners Conference. Joe Kern of MyOrderDesk discussed best practices in Marketing and Selling your Online Ordering Website.
SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...Distilled
We’ve all been in the room when someone asks the golden question: How do we get more traffic to our content? Here’s a better question: How do we hit our goals with the least amount of traffic possible? Changing the question can lead to a totally different approach to content marketing. One that prioritizes quality, conversion and impact. In this session, Hana will cover the core drivers of high-impact content including establishing content/market fit, advanced persona driven strategies and optimization.
Beyond The Banner...Advancing Your Use Of Tools And Merchandising To Tap Into...auexpo Conference
The diversifying advertiser base, what’s driving this trend and some discussion of changing consumer behaviour. How is this creating more opportunity for affiliates, Effective Merchandising – increase conversions, maximise revenues and build relationships
Phone call tracking is not as mysterious as many marketers and analysts think it is, hence the Dharma Initiative theme. The more we learn about it, the more sense it makes. This presentation was delivered to Refresh Richmond (Virginia) on 1/18/11 and the majority of the content was voiced over. Hopefully the concepts and visuals are self-explanatory enough to convey the general ideas.
Call Tracking and Analytics 101: Tactics to Improve Online/Offline Channel Ef...CallRail
Join Mike Boland, BIA/Kelsey’s Chief Analyst and VP of Content, and Ross Kaplan-Winn, Search Engine Marketing Manager at Top Level Management, as they offer a primer on how to use and benefit from call tracking and analytics.
You’ll learn how to:
1. Use click-to-call to increase your AdWords effectiveness.
2. Utilize call tracking and still maintain SEO efficiency.
3. Understand the relationship between your online and offline channels.
МАСТЕР-КЛАСС «CALL TRACKING — MUST HAVE ИНСТРУМЕНТ ДЛЯ БИЗНЕСА»Yaroslav Dyakiv
Мастер-класс «Call tracking — must have инструмент для бизнеса»
Спикер: Константин Червяков, коммерческий директор Ringostat.
Больше инфо тут:
https://ringostat.com/
http://digitalbee.com/
http://digital-future.org/
12 Tips for Creating Amazon Product Listings That Outsell The CompetitionGen Furukawa
Copywriting is the easiest way to boost your sales quickly and efficiently,
increase your conversions, improve your Best Sellers Rank & generate more profits.
In an overcrowded marketplace, good copy can highlight the
differences in your product and quickly show shoppers why your product is the obvious choice.
In this exclusive webinar, Amazon copywriting expert, Karon Thackston,
will reveal the top 12 techniques & approaches she the Marketing Words’
team use when producing million-dollar-selling listings for their clients – including her “secret sauce.”
The importance of diversified selling for today's ecommerce seller. We talk to SEO and branding experts who share their tips for long-term success with a multi-channel marketing strategy.
20 Conversion Rate Optimization Experts Share Their Top Tip for eCommerce Rejoiner
The team at Rejoiner.com asked 20 of the world's top conversion rate optimization experts to share their top tip for making your eCommerce website convert. The responses were amazing and we assembled them in this SlideShare. Advice includes topics related to A/B testing, usability, metrics, cart abandonment, design philosophy, customer experience & more.
How Moz gather data from 10s of thousands of Google search results to investigate what may be causing positive or negative rankings in their search engine. Key example of how to use correlation data and to show other companies/marketers what may help them achieve better visibility in search.
How to successfully market and sell your online ordering websiteJoe Kern
Slides from presentation to ICED Franchise a the 2015 Owners Conference. Joe Kern of MyOrderDesk discussed best practices in Marketing and Selling your Online Ordering Website.
SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...Distilled
We’ve all been in the room when someone asks the golden question: How do we get more traffic to our content? Here’s a better question: How do we hit our goals with the least amount of traffic possible? Changing the question can lead to a totally different approach to content marketing. One that prioritizes quality, conversion and impact. In this session, Hana will cover the core drivers of high-impact content including establishing content/market fit, advanced persona driven strategies and optimization.
Beyond The Banner...Advancing Your Use Of Tools And Merchandising To Tap Into...auexpo Conference
The diversifying advertiser base, what’s driving this trend and some discussion of changing consumer behaviour. How is this creating more opportunity for affiliates, Effective Merchandising – increase conversions, maximise revenues and build relationships
Salesforce Campaigns: Your Marketing Chocolate is in my Salesforce Peanut ButterEric Wu
Campaigns are a great feature of Salesforce that can help Marketing teams measure results and grow revenue. But they can also seem a bit confusing and daunting - What should and shouldn't be entered as a Campaign? How should they be structured? What are the pitfalls? Blakely Graham from Bracket Labs leads you through the intricacies of Campaigns as well as offers her top 5 tips to get the most from the feature. There will also be plenty of opportunity for Q & A.
Your Marketing Chocolate is in my Salesforce Peanut ButterEric Wu
Blakely Graham of Bracket Labs de-mystifies Salesforce Campaigns. This presentation covers basics of Salesforce Campaigns, how to implement them, the common pitfalls, and the top five tips for success.
Tycoon created this presentation specifically for participants in New York's Startup Weekend Global Fashion Battle on September 5-7 2014. As dedicated sponsors in this amazing event, Tycoon covers business and marketing fundamentals such as the elevator pitch, customer empathy map, customer decision journey, marketing map and key performance indicators.
10. 1. Multiple Intents in
an Ad Group
adidas shoes
buy adidas shoes
deals on adidas shoes
11. 2. Excessive variation
between test and
control ads
Adidas Shoes at Walmart Adidas on Sale at Walmart
Better selection and pricing than Better selection and pricing than
Foot Locker. Buy a Pair Today! Foot Locker. Get Free Shipping!
www.walmart.com www.walmart.com
12. 3. Too much focus on
brand terms
“I get most of my revenue from
brand terms so that is my
creative test bed…”
If we do take it at face value that every ad message needs a CTA, then how do we know we are using the right one?
Can take this along way but based on the size, sophistication of your campaigns, you can decide where to draw the line. Key point is that CTAs should not just be an art or a science…needs to combine both in order to generate strong ones but also to analyze them in a consistent way.
Customers who are familiar with your brand will respond a lot differently to a message than those who are unfamiliar with your brand. On non-brand terms you can
Customers who are familiar with your brand will respond a lot differently to a message than those who are unfamiliar with your brand. On non-brand terms you can
