DataBroker DAO presentation at the Internet of Things Scotland Meetup, Feb 22. (presentation by Frank Van Geertruyden)
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IOT//EDI#28 (Internet of Things Scotland Meetup, Edinburgh) 22 Feb, 6-9PM, SkyscannerHQ. Speakers: Al Bennett (Sensational Systems), Frank Van Geertruyden (DataBroker DAO), and Jason Frame (Curious Chip).
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DataBroker DAO presentation at the Internet of Things Scotland Meetup, Feb 22. (presentation by Frank Van Geertruyden)
- 1. GLOBAL MARKET FOR LOCAL DATA
- 2. Hi, we are SettleMint! MINT: CONNECTING EXISTING AND NEW APPLICATIONS TO BLOCKCHAIN PROTOCOLS
- 3. IOT Sensor Data Market Size THE IOT SENSOR MARKET IS HUGE & RAPIDLY GROWING. THE DATA BEING PRODUCED IS WORTH 300 BILLION USD PER YEAR • Market for IoT sensors reached USD 600B/year in 2015 with 9 billion sensors installed globally; • expected to reach 34 billion sensors installed by 2019; • The value of the data to primary owners of the sensors is circa USD 300B/year.
- 4. …the market is growing fast! 90% OF THE SENSOR DATA IS PRODUCED BY CORPORATIONS AND GOVERNMENTS, 10% BY CONSUMER DEVICES Data Origins
- 5. Unlocking the Value of IOT Sensor Data TOWARDS A SENSOR DATA MONETIZATION MODEL • Data value produced and used only by owners of sensors: $300B/year; • 10% of the data is interesting to potential buyers • Data (sets or streams) will be interesting for 1-3 buyers on average based on own and commissioned research; • Estimated value of this data is $30-90B/year globally today; • Number of sensors deployed expected to triple by 2020 to 30 billion from 9.7 billion sensors today; • We expect the value of the data interesting for resale to grow to $90-270B/year by 2020.
- 6. Databroker DAO A GLOBAL BLOCKCHAIN-SECURED PEER TO PEER MARKETPLACE FOR LOCAL SENSOR DATA The Platform
- 7. Use Cases A GLOBAL BLOCKCHAIN-SECURED PEER TO PEER MARKETPLACE FOR LOCAL SENSOR DATA Consultancy Academics Smart Cities Smart Consumption Agriculture Smart Cars Health MonitoringIndustrial Manufacturing
- 8. DATABROKER DAO ALLIANCE THE TEAM IS MAKING SERIOUS PROGRESS TOWARDS GAINING RECOGNITION & BUILDING THE DATABROKER DAO ALLIANCE FOR END USERS …More to be announced soon!
- 9. The Team Matthew Van Niekerk Co-founder & CEO Roderik van der Veer Co-founder & CTO Frank Van Geertruyden MarCom Director Els Meyvaert Project Manager Cassandre Vandeputte Solution Analyst Tom De Block Solution Architect Silke Van den Broeck Blockchain Developer Magomet Tsanajev Content Creator Veronica Murguia Investment Advisor Rutger Bevers Blockchain Engineer Astrid Janssens Management Assistant Charles de Bergeyck CFO Jonathan Johnson Advisor Richard Kastelein Advisor Patrick Byrne Advisor Julien Marlair Advisor
- 10. Stay tuned for more exciting news and insights: databrokerdao.com medium.com/databrokerdao Any questions, opportunities or partnership: Telegram https://t.me/databrokerdao Facebook https://www.facebook.com/DataBrokerDAO/ Twitter https://twitter.com/DataBrokerDAO Reddit https://www.reddit.com/r/DatabrokerDAO/ Frank@databrokerdao.com Presentation https://www.slideshare.net/DataBrokerDAO
Editor's Notes
- Hi, I’m Frank and I work for SettleMint, a blockchain company: we help organisations to integrate blockchain technology into their existing business. About a year ago we created a second company: DataBorker DAO. Why? We needed a proof of blockhain-concept and along the way we discovered a huge opportunity: a marketplace where you can buy and sell sensor data. An E-Bay or Air BNB for data. Or how to turn sunk costs into revenu streams. So, today I mainly work for DataBorker DAO. We’re not yet operational we’re working hard to be up and running by the end of the year. So, today I mainly work for DataBorker DAO. We’re not yet operational we’re working hard to be up and running by the end of the year.
- What I’m going to explain may seem complex. Now, I’m not a techie, I’m just a marketeer, so normaly everybody should understand instantly what I’m going to explain here. The market for IoT sensors reached USD 600B/year in 2015 with 9 billion sensors installed globally; expected to reach 34 billion sensors installed by 2019; The value of the data to the owners of sensors is arround USD 300B/year. max 2 year investment payback required in most industries for such investments; the value of the data being produced is circa 1/2 of the annual investment to the sensor owner to meet internal payback period requirements; High Upfront Sunk costs: - SMART CITIES ARE EXPECTING AN INVESTMENT OF 150+ MILLION EUR TO DEPLOY SENSORS - FEW OF THEM HAVE FORESEEN SUCH A BUDGET IN THEIR PLANNING THIS FORCES THEM INTO VENDOR LOCK, PRIVATE-PUBLIC PARTNERSHIPS WITH LARGE SENSOR MANUFACTURERS AFTER INSTALLATION, THE SENSORS NEED TO BE MAINTAINED - A PERPETUAL MAINTENANCE FEE. DATA IS STORED IN THE SILOS OF THE COMPANIES WHO OWN THE SENSORS, COMPLETELY INACCESSIBLE TO THE OUTSIDE WORLD. EACH COMPANY THAT PURCHASES AND DEPLOYS SENSORS STORES THE RESULTING DATA IN THEIR OWN DATA WAREHOUSE THIS LOCKS THE DATA AWAY FROM INTERESTED PARTIES INTEGRATING AND SYNCING THOUSANDS OF DATABASES WITH LEGACY TECHNOLOGY IS NOT FEASIBLE FROM A TECHNICAL OR ECONOMIC PERSPECTIVE
- - All commercial sectors are producing & utilising IoT sensor data for their own purposes today; The top 3 sectors with nearly 60% of total investment in IoT sensor data are: Manufacturing & Natural Resources Utilities & Transportation Government Personal data is a relatively minor piece of the data pie with less than 10% of the total market
- The value of the data being being produced and used exclusively by the owners of sensors is circa $300B/year; With a base assumption that 10% of the data is interesting to potential buyers and that this data will be interesting for 1-3 buyers on average based on own and commissioned research; The estimated value of this data to secondary users (3rd parties) is $30-90B/year globally today; The number of sensors deployed is expected to triple by 2020 to 30 billion from 9.7 billion sensors today; We expect the value of the data interesting for resale to grow to $90-270B/year by 2020.
- Today we have a Beta-version of the platform. A test version but we have our developers working on the real platform as we speak The Platform: Buyers purchase access to sensor data Improved data is resold via the platform Purchased data flows to the buyers (using Blockchain technology and smart contracts) Sensor Owner are remunerated in DTX utility tokens - Network Operators get recompensed for streaming sensor data Characteristics: - Sensor owners are connected and set the price for their data to be sold - Data buyers search for relevant data streams and data sets - Data buyers buy for their own use or enrich data and resell it on the DataBroker platform - Purchases of data on DataBroker can be micro transactions to buy data for discrete and finite time periods.
- TODAY, MORE THAN 5000 COMPANIES GLOBALLY ARE ACQUIRING AND REPACKAGING DATA TO SELL IT ON: - CONSULTANCIES purchase sensor data to create value adding insights for their clients; BESIDES THESE 5000 COMPANIES, THERE ARE A NUMBER OF HUGE USE CASES FOR DATA THAT IS ALREADY OUT THERE TODAY BUT INACCESSIBLE - ACADEMIA: Data needs of researchers - SMART CITIES: Improve the lives of citizens - SMART CONSUMPTION: think about online shopping - AGRICULTURE: More granular data than the national weather service can provide - AUTOMOTIVE: 100’s of sensors already on all cars, transport trucks - HEALTH MONITORING