A very common question in Product Management is when should one use intuition and when to use data. We live in an era of Big Data and it seems that data should be sacred and all decisions should be taken based on data and data alone. But what if there is no data?

2. With the blast shield down, I can’t even see. How am I supposed to fight?
Your eyes can deceive you. Don’t trust them. Stretch out with your feelings.

3. SCRUM & LEAN STARTUP
idea
Product
Backlog
Create
Product
Increment
Users, Customers
And other Stakeholders
Gather Data
Analyze
And Decide

4. “If I had asked people what they wanted,
they would have said faster horses”, Henry Ford

7. INTUITION-LEAD
idea Product
Sense & Imagine

9. WHAT IS INTUITION MADE OF?
Empathy
ExperienceTaste

11. WHEN WE USE INTUITION?
•NEW TECHNOLOGY/INNOVATION.
•PRODUCT DOES NOT EXIST.
•TIME CRITICAL.
•A/B TESTING, WHERE DID D, E & F, GO?

12. COMBINED APPROACH
Intuition Data
EngineerArtist Great Product

13. HOW TO DEVELOP PRODUCT INTUITION?
• WATCH YOUR USERS.
• TALK TO YOUR USER.
• SCHEDULE IT IF YOU NEED TO.
• READ BLOGS AND ARTICLES. LISTEN TO PODCASTS.
• EVALUATE PRODUCTS YOU ARE USING.
• EAT YOUR OWN FOOD.