SlideShare a Scribd company logo
Data Strategy
Product Management
Projects & Pain
• 2/3 of my projects required a data strategy
• Spoke with Developers and Designers about
their pains
• “Clients want a magic dashboard with correct
answers”
Solution
• Formalize the framework and a deliverable
• Framework = “measure, learn and build”
• Deliverable = strategic/ tactical dashboard
Create ideas /
make
suggestions
Ask questions /
create
hypotheses
BuildCollect data
Analyze data
Analytics
The discovery and communication of meaningful
patterns in data.
Analytics
The discovery and communication of meaningful
patterns in data.
Analytics starts with collecting and
visualizing data.
Analytics
The discovery and communication of meaningful
patterns in data.
Patterns start to emerge after
slicing, dicing and comparing.
Analytics
The discovery and communication of meaningful
patterns in data.
Assignment of meaning to trends requires
an understanding of the business goals.
Analytics
The discovery and communication of meaningful
patterns in data.
Once you’ve discovered the meaning of trends in
your data, you have information that you can act on.
Why data?
There are things we know we know
There are things we know we don’t know
There are things we don’t know we know
There are things we don’t know we don’t know
Thanks, Donald Rumsfeld and Lean Analytics
Why data?
There are things we know we know Easy Data
There are things we know we don’t know
There are things we don’t know we know
There are things we don’t know we don’t know
Thanks, Donald Rumsfeld and Lean Analytics
Why data?
There are things we know we know Easy Data
There are things we know we don’t know Easy Questions
There are things we don’t know we know
There are things we don’t know we don’t know
Thanks, Donald Rumsfeld and Lean Analytics
Why data?
There are things we know we know Easy Data
There are things we know we don’t know Easy Questions
There are things we don’t know we know
Valuable Intuitions, and
Difficult Questions
There are things we don’t know we don’t know
Thanks, Donald Rumsfeld and Lean Analytics
Why data?
There are things we know we know Easy Data
There are things we know we don’t know Easy Questions
There are things we don’t know we know
Valuable Intuitions, and
Difficult Questions
There are things we don’t know we don’t know Potential Opportunities
Thanks, Donald Rumsfeld and Lean Analytics
Why data?
Data validates what we know, underscores what
we don’t know, surfaces our intuitions and
exposes potential opportunities.
Types of data
• Quantitative and Objective
- Information collected in sufficient quantity that
significance can be determined numerically
• Qualitative and Subjective
- Information collected where significance is
determined experientially
Types of data
• Quantitative and Objective
- Measured by instrumenting an app with tracking
code, querying the database or log files
• Qualitative and Subjective
- Measured by interacting one-on-one with users
How we work with data
Design & BuildCollect & Analyze
Define goals &
Craft hypotheses
How we communicate data
Business Model
Canvas, Personas, User
Journeys, User
Interviews
Learn
Design & Build
Take steps based on
things we’ve learned.
Might start with a
design sprint.
Measure
Collect qualitative
reports from user
interviews.
Collect quantitative
data from app.
A likely iteration for stickies
Iteration Planning
1. Project Kick Off and Learning Activities. 1 week.
2. Design Sprint - design and build a low fidelity
version with one or more proposed features and
use to interview users. We might do more than
one of these. 1 week.
3. Product Development - incorporate what we
learned into the actual product and release for
real world feedback. 1 week.
4. Repeat #2 or #3 with new knowledge.
Questions?

More Related Content

What's hot

Data Strategy
Data StrategyData Strategy
Data Strategy
Jeff Block
 
Building an integrated data strategy
Building an integrated data strategyBuilding an integrated data strategy
Building an integrated data strategy
Lucas Modesto
 
Develop and Implement an Effective Data Management Strategy and Roadmap
Develop and Implement an Effective Data Management Strategy and Roadmap Develop and Implement an Effective Data Management Strategy and Roadmap
Develop and Implement an Effective Data Management Strategy and Roadmap
Info-Tech Research Group
 
Data-Ed Webinar: Your Data Strategy
Data-Ed Webinar: Your Data StrategyData-Ed Webinar: Your Data Strategy
Data-Ed Webinar: Your Data Strategy
DATAVERSITY
 
Developing a Data Strategy
Developing a Data StrategyDeveloping a Data Strategy
Developing a Data Strategy
Martha Horler
 
Smart Data - The Foundation for Better Business Outcomes
Smart Data - The Foundation for Better Business OutcomesSmart Data - The Foundation for Better Business Outcomes
Smart Data - The Foundation for Better Business Outcomes
DATAVERSITY
 
Lead Your Data Revolution - How to Build a Foundation of Trust and Data Gover...
Lead Your Data Revolution - How to Build a Foundation of Trust and Data Gover...Lead Your Data Revolution - How to Build a Foundation of Trust and Data Gover...
Lead Your Data Revolution - How to Build a Foundation of Trust and Data Gover...
DATAVERSITY
 
Data Insights and Analytics: The Importance of Effective Communications in An...
Data Insights and Analytics: The Importance of Effective Communications in An...Data Insights and Analytics: The Importance of Effective Communications in An...
Data Insights and Analytics: The Importance of Effective Communications in An...
DATAVERSITY
 
Data Leadership - Stop Talking About Data and Start Making an Impact!
Data Leadership - Stop Talking About Data and Start Making an Impact!Data Leadership - Stop Talking About Data and Start Making an Impact!
Data Leadership - Stop Talking About Data and Start Making an Impact!
DATAVERSITY
 
Data Quality for Non-Data People
Data Quality for Non-Data PeopleData Quality for Non-Data People
Data Quality for Non-Data People
DATAVERSITY
 
DAS Slides: Data Quality Best Practices
DAS Slides: Data Quality Best PracticesDAS Slides: Data Quality Best Practices
DAS Slides: Data Quality Best Practices
DATAVERSITY
 
LDM Slides: How Data Modeling Fits into an Overall Enterprise Architecture
LDM Slides: How Data Modeling Fits into an Overall Enterprise ArchitectureLDM Slides: How Data Modeling Fits into an Overall Enterprise Architecture
LDM Slides: How Data Modeling Fits into an Overall Enterprise Architecture
DATAVERSITY
 
Master Data Management - Aligning Data, Process, and Governance
Master Data Management - Aligning Data, Process, and GovernanceMaster Data Management - Aligning Data, Process, and Governance
Master Data Management - Aligning Data, Process, and Governance
DATAVERSITY
 
Data-Ed: Data-centric Strategy & Roadmap
Data-Ed: Data-centric Strategy & RoadmapData-Ed: Data-centric Strategy & Roadmap
Data-Ed: Data-centric Strategy & Roadmap
Data Blueprint
 
A Practical Guide to Implementing Effective BI Governance
A Practical Guide to Implementing Effective BI GovernanceA Practical Guide to Implementing Effective BI Governance
A Practical Guide to Implementing Effective BI Governance
DATAVERSITY
 
Data as a Profit Driver – Emerging Techniques to Monetize Data as a Strategic...
Data as a Profit Driver – Emerging Techniques to Monetize Data as a Strategic...Data as a Profit Driver – Emerging Techniques to Monetize Data as a Strategic...
Data as a Profit Driver – Emerging Techniques to Monetize Data as a Strategic...
DATAVERSITY
 
When and How Data Lakes Fit into a Modern Data Architecture
When and How Data Lakes Fit into a Modern Data ArchitectureWhen and How Data Lakes Fit into a Modern Data Architecture
When and How Data Lakes Fit into a Modern Data Architecture
DATAVERSITY
 
DAS Webinar: Emerging Trends in Data Architecture – What’s the Next Big Thing?
DAS Webinar: Emerging Trends in Data Architecture – What’s the Next Big Thing?DAS Webinar: Emerging Trends in Data Architecture – What’s the Next Big Thing?
DAS Webinar: Emerging Trends in Data Architecture – What’s the Next Big Thing?
DATAVERSITY
 
Data Strategy - Executive MBA Class, IE Business School
Data Strategy - Executive MBA Class, IE Business SchoolData Strategy - Executive MBA Class, IE Business School
Data Strategy - Executive MBA Class, IE Business School
Gam Dias
 
Master Data Management's Place in the Data Governance Landscape
Master Data Management's Place in the Data Governance Landscape Master Data Management's Place in the Data Governance Landscape
Master Data Management's Place in the Data Governance Landscape
CCG
 

What's hot (20)

Data Strategy
Data StrategyData Strategy
Data Strategy
 
Building an integrated data strategy
Building an integrated data strategyBuilding an integrated data strategy
Building an integrated data strategy
 
Develop and Implement an Effective Data Management Strategy and Roadmap
Develop and Implement an Effective Data Management Strategy and Roadmap Develop and Implement an Effective Data Management Strategy and Roadmap
Develop and Implement an Effective Data Management Strategy and Roadmap
 
Data-Ed Webinar: Your Data Strategy
Data-Ed Webinar: Your Data StrategyData-Ed Webinar: Your Data Strategy
Data-Ed Webinar: Your Data Strategy
 
Developing a Data Strategy
Developing a Data StrategyDeveloping a Data Strategy
Developing a Data Strategy
 
Smart Data - The Foundation for Better Business Outcomes
Smart Data - The Foundation for Better Business OutcomesSmart Data - The Foundation for Better Business Outcomes
Smart Data - The Foundation for Better Business Outcomes
 
Lead Your Data Revolution - How to Build a Foundation of Trust and Data Gover...
Lead Your Data Revolution - How to Build a Foundation of Trust and Data Gover...Lead Your Data Revolution - How to Build a Foundation of Trust and Data Gover...
Lead Your Data Revolution - How to Build a Foundation of Trust and Data Gover...
 
Data Insights and Analytics: The Importance of Effective Communications in An...
Data Insights and Analytics: The Importance of Effective Communications in An...Data Insights and Analytics: The Importance of Effective Communications in An...
Data Insights and Analytics: The Importance of Effective Communications in An...
 
Data Leadership - Stop Talking About Data and Start Making an Impact!
Data Leadership - Stop Talking About Data and Start Making an Impact!Data Leadership - Stop Talking About Data and Start Making an Impact!
Data Leadership - Stop Talking About Data and Start Making an Impact!
 
Data Quality for Non-Data People
Data Quality for Non-Data PeopleData Quality for Non-Data People
Data Quality for Non-Data People
 
DAS Slides: Data Quality Best Practices
DAS Slides: Data Quality Best PracticesDAS Slides: Data Quality Best Practices
DAS Slides: Data Quality Best Practices
 
LDM Slides: How Data Modeling Fits into an Overall Enterprise Architecture
LDM Slides: How Data Modeling Fits into an Overall Enterprise ArchitectureLDM Slides: How Data Modeling Fits into an Overall Enterprise Architecture
LDM Slides: How Data Modeling Fits into an Overall Enterprise Architecture
 
Master Data Management - Aligning Data, Process, and Governance
Master Data Management - Aligning Data, Process, and GovernanceMaster Data Management - Aligning Data, Process, and Governance
Master Data Management - Aligning Data, Process, and Governance
 
Data-Ed: Data-centric Strategy & Roadmap
Data-Ed: Data-centric Strategy & RoadmapData-Ed: Data-centric Strategy & Roadmap
Data-Ed: Data-centric Strategy & Roadmap
 
A Practical Guide to Implementing Effective BI Governance
A Practical Guide to Implementing Effective BI GovernanceA Practical Guide to Implementing Effective BI Governance
A Practical Guide to Implementing Effective BI Governance
 
Data as a Profit Driver – Emerging Techniques to Monetize Data as a Strategic...
Data as a Profit Driver – Emerging Techniques to Monetize Data as a Strategic...Data as a Profit Driver – Emerging Techniques to Monetize Data as a Strategic...
Data as a Profit Driver – Emerging Techniques to Monetize Data as a Strategic...
 
When and How Data Lakes Fit into a Modern Data Architecture
When and How Data Lakes Fit into a Modern Data ArchitectureWhen and How Data Lakes Fit into a Modern Data Architecture
When and How Data Lakes Fit into a Modern Data Architecture
 
DAS Webinar: Emerging Trends in Data Architecture – What’s the Next Big Thing?
DAS Webinar: Emerging Trends in Data Architecture – What’s the Next Big Thing?DAS Webinar: Emerging Trends in Data Architecture – What’s the Next Big Thing?
DAS Webinar: Emerging Trends in Data Architecture – What’s the Next Big Thing?
 
Data Strategy - Executive MBA Class, IE Business School
Data Strategy - Executive MBA Class, IE Business SchoolData Strategy - Executive MBA Class, IE Business School
Data Strategy - Executive MBA Class, IE Business School
 
Master Data Management's Place in the Data Governance Landscape
Master Data Management's Place in the Data Governance Landscape Master Data Management's Place in the Data Governance Landscape
Master Data Management's Place in the Data Governance Landscape
 

Similar to Data strategy

Running a Low-Resource Data-Driven Program
Running a Low-Resource Data-Driven ProgramRunning a Low-Resource Data-Driven Program
Running a Low-Resource Data-Driven Program
Enroll America
 
Unit 2.pptx
Unit 2.pptxUnit 2.pptx
Fundamentals of Data Analytics Outline
Fundamentals of Data Analytics OutlineFundamentals of Data Analytics Outline
Fundamentals of Data Analytics Outline
Dan Meyer
 
Data Science Highlights
Data Science Highlights Data Science Highlights
Data Science Highlights
Joe Lamantia
 
Huntel global webinar aligning data talent with your analytics needs
Huntel global webinar aligning data talent with your analytics needsHuntel global webinar aligning data talent with your analytics needs
Huntel global webinar aligning data talent with your analytics needs
Huntel Global
 
Data Analytics: Better Decision, Better Business
Data Analytics: Better Decision, Better BusinessData Analytics: Better Decision, Better Business
Data Analytics: Better Decision, Better Business
McKonly & Asbury, LLP
 
Analytical skills
Analytical skillsAnalytical skills
Analytical skills
quest university nawabshah
 
AdTechBLR_HowToMakeDataActionable
AdTechBLR_HowToMakeDataActionableAdTechBLR_HowToMakeDataActionable
AdTechBLR_HowToMakeDataActionable
Ravi Padaki
 
Analytics Deep Dive: 4 step framework for sharing actionable insights
Analytics Deep Dive: 4 step framework for sharing actionable insightsAnalytics Deep Dive: 4 step framework for sharing actionable insights
Analytics Deep Dive: 4 step framework for sharing actionable insights
Heather Blackmon
 
Data to Insights with Gogo's Data Science Lead
Data to Insights with Gogo's Data Science LeadData to Insights with Gogo's Data Science Lead
Data to Insights with Gogo's Data Science Lead
Promotable
 
Product Management in the Era of Data Science
Product Management in the Era of Data ScienceProduct Management in the Era of Data Science
Product Management in the Era of Data Science
Mandar Parikh
 
Marketing Research
Marketing Research Marketing Research
Data Visualization for Business - Pallav Nadhani
Data Visualization for Business - Pallav NadhaniData Visualization for Business - Pallav Nadhani
Data Visualization for Business - Pallav Nadhani
FusionCharts
 
Data Analytics Fundamentals: data analytics types.potx
Data Analytics Fundamentals: data analytics types.potxData Analytics Fundamentals: data analytics types.potx
Data Analytics Fundamentals: data analytics types.potx
Emmanuel Dauda
 
Thinkful - Intro to Data Science - Washington DC
Thinkful - Intro to Data Science - Washington DCThinkful - Intro to Data Science - Washington DC
Thinkful - Intro to Data Science - Washington DC
TJ Stalcup
 
Career in Data Science (July 2017, DTLA)
Career in Data Science (July 2017, DTLA)Career in Data Science (July 2017, DTLA)
Career in Data Science (July 2017, DTLA)
Thinkful
 
Assessing Your Current DesignOps Practice: A Heuristic Model - Dave Malouf
Assessing Your Current DesignOps Practice: A Heuristic Model - Dave MaloufAssessing Your Current DesignOps Practice: A Heuristic Model - Dave Malouf
Assessing Your Current DesignOps Practice: A Heuristic Model - Dave Malouf
Web à Québec
 
Measuring & Evaluating Your DesignOps Practice
Measuring & Evaluating Your DesignOps PracticeMeasuring & Evaluating Your DesignOps Practice
Measuring & Evaluating Your DesignOps Practice
Dave Malouf
 
Getting Started in Data Science
Getting Started in Data ScienceGetting Started in Data Science
Getting Started in Data Science
Thinkful
 
Your AI and ML Projects Are Failing – Key Steps to Get Them Back on Track
Your AI and ML Projects Are Failing – Key Steps to Get Them Back on TrackYour AI and ML Projects Are Failing – Key Steps to Get Them Back on Track
Your AI and ML Projects Are Failing – Key Steps to Get Them Back on Track
Precisely
 

Similar to Data strategy (20)

Running a Low-Resource Data-Driven Program
Running a Low-Resource Data-Driven ProgramRunning a Low-Resource Data-Driven Program
Running a Low-Resource Data-Driven Program
 
Unit 2.pptx
Unit 2.pptxUnit 2.pptx
Unit 2.pptx
 
Fundamentals of Data Analytics Outline
Fundamentals of Data Analytics OutlineFundamentals of Data Analytics Outline
Fundamentals of Data Analytics Outline
 
Data Science Highlights
Data Science Highlights Data Science Highlights
Data Science Highlights
 
Huntel global webinar aligning data talent with your analytics needs
Huntel global webinar aligning data talent with your analytics needsHuntel global webinar aligning data talent with your analytics needs
Huntel global webinar aligning data talent with your analytics needs
 
Data Analytics: Better Decision, Better Business
Data Analytics: Better Decision, Better BusinessData Analytics: Better Decision, Better Business
Data Analytics: Better Decision, Better Business
 
Analytical skills
Analytical skillsAnalytical skills
Analytical skills
 
AdTechBLR_HowToMakeDataActionable
AdTechBLR_HowToMakeDataActionableAdTechBLR_HowToMakeDataActionable
AdTechBLR_HowToMakeDataActionable
 
Analytics Deep Dive: 4 step framework for sharing actionable insights
Analytics Deep Dive: 4 step framework for sharing actionable insightsAnalytics Deep Dive: 4 step framework for sharing actionable insights
Analytics Deep Dive: 4 step framework for sharing actionable insights
 
Data to Insights with Gogo's Data Science Lead
Data to Insights with Gogo's Data Science LeadData to Insights with Gogo's Data Science Lead
Data to Insights with Gogo's Data Science Lead
 
Product Management in the Era of Data Science
Product Management in the Era of Data ScienceProduct Management in the Era of Data Science
Product Management in the Era of Data Science
 
Marketing Research
Marketing Research Marketing Research
Marketing Research
 
Data Visualization for Business - Pallav Nadhani
Data Visualization for Business - Pallav NadhaniData Visualization for Business - Pallav Nadhani
Data Visualization for Business - Pallav Nadhani
 
Data Analytics Fundamentals: data analytics types.potx
Data Analytics Fundamentals: data analytics types.potxData Analytics Fundamentals: data analytics types.potx
Data Analytics Fundamentals: data analytics types.potx
 
Thinkful - Intro to Data Science - Washington DC
Thinkful - Intro to Data Science - Washington DCThinkful - Intro to Data Science - Washington DC
Thinkful - Intro to Data Science - Washington DC
 
Career in Data Science (July 2017, DTLA)
Career in Data Science (July 2017, DTLA)Career in Data Science (July 2017, DTLA)
Career in Data Science (July 2017, DTLA)
 
Assessing Your Current DesignOps Practice: A Heuristic Model - Dave Malouf
Assessing Your Current DesignOps Practice: A Heuristic Model - Dave MaloufAssessing Your Current DesignOps Practice: A Heuristic Model - Dave Malouf
Assessing Your Current DesignOps Practice: A Heuristic Model - Dave Malouf
 
Measuring & Evaluating Your DesignOps Practice
Measuring & Evaluating Your DesignOps PracticeMeasuring & Evaluating Your DesignOps Practice
Measuring & Evaluating Your DesignOps Practice
 
Getting Started in Data Science
Getting Started in Data ScienceGetting Started in Data Science
Getting Started in Data Science
 
Your AI and ML Projects Are Failing – Key Steps to Get Them Back on Track
Your AI and ML Projects Are Failing – Key Steps to Get Them Back on TrackYour AI and ML Projects Are Failing – Key Steps to Get Them Back on Track
Your AI and ML Projects Are Failing – Key Steps to Get Them Back on Track
 

More from Carbon Five

Sunny with a Chance of Innovation
Sunny with a Chance of InnovationSunny with a Chance of Innovation
Sunny with a Chance of Innovation
Carbon Five
 
Storytelling as Data
Storytelling as DataStorytelling as Data
Storytelling as Data
Carbon Five
 
Experiment-driven Balanced Teams
Experiment-driven Balanced TeamsExperiment-driven Balanced Teams
Experiment-driven Balanced Teams
Carbon Five
 
Yasmine molavi-droidcon presentation-flexing-the-rules-of-material-design
Yasmine molavi-droidcon presentation-flexing-the-rules-of-material-designYasmine molavi-droidcon presentation-flexing-the-rules-of-material-design
Yasmine molavi-droidcon presentation-flexing-the-rules-of-material-design
Carbon Five
 
Faster horses-flying-cars
Faster horses-flying-carsFaster horses-flying-cars
Faster horses-flying-cars
Carbon Five
 
Experience mapping
Experience mappingExperience mapping
Experience mapping
Carbon Five
 
Power of Process
Power of ProcessPower of Process
Power of Process
Carbon Five
 
Make Room for Play
Make Room for PlayMake Room for Play
Make Room for Play
Carbon Five
 
Lightning Talk for Ada Lovelace Day 2013
Lightning Talk for Ada Lovelace Day 2013Lightning Talk for Ada Lovelace Day 2013
Lightning Talk for Ada Lovelace Day 2013
Carbon Five
 
Flowcon - Mixing Lean UX & Agile Development
Flowcon - Mixing Lean UX & Agile DevelopmentFlowcon - Mixing Lean UX & Agile Development
Flowcon - Mixing Lean UX & Agile Development
Carbon Five
 
Lean UX Recipe Cards (set 02)
Lean UX Recipe Cards (set 02)Lean UX Recipe Cards (set 02)
Lean UX Recipe Cards (set 02)
Carbon Five
 

More from Carbon Five (11)

Sunny with a Chance of Innovation
Sunny with a Chance of InnovationSunny with a Chance of Innovation
Sunny with a Chance of Innovation
 
Storytelling as Data
Storytelling as DataStorytelling as Data
Storytelling as Data
 
Experiment-driven Balanced Teams
Experiment-driven Balanced TeamsExperiment-driven Balanced Teams
Experiment-driven Balanced Teams
 
Yasmine molavi-droidcon presentation-flexing-the-rules-of-material-design
Yasmine molavi-droidcon presentation-flexing-the-rules-of-material-designYasmine molavi-droidcon presentation-flexing-the-rules-of-material-design
Yasmine molavi-droidcon presentation-flexing-the-rules-of-material-design
 
Faster horses-flying-cars
Faster horses-flying-carsFaster horses-flying-cars
Faster horses-flying-cars
 
Experience mapping
Experience mappingExperience mapping
Experience mapping
 
Power of Process
Power of ProcessPower of Process
Power of Process
 
Make Room for Play
Make Room for PlayMake Room for Play
Make Room for Play
 
Lightning Talk for Ada Lovelace Day 2013
Lightning Talk for Ada Lovelace Day 2013Lightning Talk for Ada Lovelace Day 2013
Lightning Talk for Ada Lovelace Day 2013
 
Flowcon - Mixing Lean UX & Agile Development
Flowcon - Mixing Lean UX & Agile DevelopmentFlowcon - Mixing Lean UX & Agile Development
Flowcon - Mixing Lean UX & Agile Development
 
Lean UX Recipe Cards (set 02)
Lean UX Recipe Cards (set 02)Lean UX Recipe Cards (set 02)
Lean UX Recipe Cards (set 02)
 

Recently uploaded

原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
wyddcwye1
 
Open Source Contributions to Postgres: The Basics POSETTE 2024
Open Source Contributions to Postgres: The Basics POSETTE 2024Open Source Contributions to Postgres: The Basics POSETTE 2024
Open Source Contributions to Postgres: The Basics POSETTE 2024
ElizabethGarrettChri
 
A presentation that explain the Power BI Licensing
A presentation that explain the Power BI LicensingA presentation that explain the Power BI Licensing
A presentation that explain the Power BI Licensing
AlessioFois2
 
The Ipsos - AI - Monitor 2024 Report.pdf
The  Ipsos - AI - Monitor 2024 Report.pdfThe  Ipsos - AI - Monitor 2024 Report.pdf
The Ipsos - AI - Monitor 2024 Report.pdf
Social Samosa
 
Intelligence supported media monitoring in veterinary medicine
Intelligence supported media monitoring in veterinary medicineIntelligence supported media monitoring in veterinary medicine
Intelligence supported media monitoring in veterinary medicine
AndrzejJarynowski
 
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Aggregage
 
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
Social Samosa
 
Population Growth in Bataan: The effects of population growth around rural pl...
Population Growth in Bataan: The effects of population growth around rural pl...Population Growth in Bataan: The effects of population growth around rural pl...
Population Growth in Bataan: The effects of population growth around rural pl...
Bill641377
 
End-to-end pipeline agility - Berlin Buzzwords 2024
End-to-end pipeline agility - Berlin Buzzwords 2024End-to-end pipeline agility - Berlin Buzzwords 2024
End-to-end pipeline agility - Berlin Buzzwords 2024
Lars Albertsson
 
Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......
Sachin Paul
 
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
bopyb
 
Analysis insight about a Flyball dog competition team's performance
Analysis insight about a Flyball dog competition team's performanceAnalysis insight about a Flyball dog competition team's performance
Analysis insight about a Flyball dog competition team's performance
roli9797
 
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdfUdemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
Fernanda Palhano
 
一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理
aqzctr7x
 
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
apvysm8
 
Learn SQL from basic queries to Advance queries
Learn SQL from basic queries to Advance queriesLearn SQL from basic queries to Advance queries
Learn SQL from basic queries to Advance queries
manishkhaire30
 
Global Situational Awareness of A.I. and where its headed
Global Situational Awareness of A.I. and where its headedGlobal Situational Awareness of A.I. and where its headed
Global Situational Awareness of A.I. and where its headed
vikram sood
 
The Building Blocks of QuestDB, a Time Series Database
The Building Blocks of QuestDB, a Time Series DatabaseThe Building Blocks of QuestDB, a Time Series Database
The Building Blocks of QuestDB, a Time Series Database
javier ramirez
 
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataPredictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Kiwi Creative
 
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docxDATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
SaffaIbrahim1
 

Recently uploaded (20)

原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
 
Open Source Contributions to Postgres: The Basics POSETTE 2024
Open Source Contributions to Postgres: The Basics POSETTE 2024Open Source Contributions to Postgres: The Basics POSETTE 2024
Open Source Contributions to Postgres: The Basics POSETTE 2024
 
A presentation that explain the Power BI Licensing
A presentation that explain the Power BI LicensingA presentation that explain the Power BI Licensing
A presentation that explain the Power BI Licensing
 
The Ipsos - AI - Monitor 2024 Report.pdf
The  Ipsos - AI - Monitor 2024 Report.pdfThe  Ipsos - AI - Monitor 2024 Report.pdf
The Ipsos - AI - Monitor 2024 Report.pdf
 
Intelligence supported media monitoring in veterinary medicine
Intelligence supported media monitoring in veterinary medicineIntelligence supported media monitoring in veterinary medicine
Intelligence supported media monitoring in veterinary medicine
 
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
 
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
 
Population Growth in Bataan: The effects of population growth around rural pl...
Population Growth in Bataan: The effects of population growth around rural pl...Population Growth in Bataan: The effects of population growth around rural pl...
Population Growth in Bataan: The effects of population growth around rural pl...
 
End-to-end pipeline agility - Berlin Buzzwords 2024
End-to-end pipeline agility - Berlin Buzzwords 2024End-to-end pipeline agility - Berlin Buzzwords 2024
End-to-end pipeline agility - Berlin Buzzwords 2024
 
Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......
 
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
 
Analysis insight about a Flyball dog competition team's performance
Analysis insight about a Flyball dog competition team's performanceAnalysis insight about a Flyball dog competition team's performance
Analysis insight about a Flyball dog competition team's performance
 
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdfUdemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
 
一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理
 
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
 
Learn SQL from basic queries to Advance queries
Learn SQL from basic queries to Advance queriesLearn SQL from basic queries to Advance queries
Learn SQL from basic queries to Advance queries
 
Global Situational Awareness of A.I. and where its headed
Global Situational Awareness of A.I. and where its headedGlobal Situational Awareness of A.I. and where its headed
Global Situational Awareness of A.I. and where its headed
 
The Building Blocks of QuestDB, a Time Series Database
The Building Blocks of QuestDB, a Time Series DatabaseThe Building Blocks of QuestDB, a Time Series Database
The Building Blocks of QuestDB, a Time Series Database
 
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataPredictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
 
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docxDATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
 

Data strategy

  • 2. Projects & Pain • 2/3 of my projects required a data strategy • Spoke with Developers and Designers about their pains • “Clients want a magic dashboard with correct answers”
  • 3. Solution • Formalize the framework and a deliverable • Framework = “measure, learn and build” • Deliverable = strategic/ tactical dashboard
  • 4. Create ideas / make suggestions Ask questions / create hypotheses BuildCollect data Analyze data
  • 5. Analytics The discovery and communication of meaningful patterns in data.
  • 6. Analytics The discovery and communication of meaningful patterns in data. Analytics starts with collecting and visualizing data.
  • 7. Analytics The discovery and communication of meaningful patterns in data. Patterns start to emerge after slicing, dicing and comparing.
  • 8. Analytics The discovery and communication of meaningful patterns in data. Assignment of meaning to trends requires an understanding of the business goals.
  • 9. Analytics The discovery and communication of meaningful patterns in data. Once you’ve discovered the meaning of trends in your data, you have information that you can act on.
  • 10. Why data? There are things we know we know There are things we know we don’t know There are things we don’t know we know There are things we don’t know we don’t know Thanks, Donald Rumsfeld and Lean Analytics
  • 11. Why data? There are things we know we know Easy Data There are things we know we don’t know There are things we don’t know we know There are things we don’t know we don’t know Thanks, Donald Rumsfeld and Lean Analytics
  • 12. Why data? There are things we know we know Easy Data There are things we know we don’t know Easy Questions There are things we don’t know we know There are things we don’t know we don’t know Thanks, Donald Rumsfeld and Lean Analytics
  • 13. Why data? There are things we know we know Easy Data There are things we know we don’t know Easy Questions There are things we don’t know we know Valuable Intuitions, and Difficult Questions There are things we don’t know we don’t know Thanks, Donald Rumsfeld and Lean Analytics
  • 14. Why data? There are things we know we know Easy Data There are things we know we don’t know Easy Questions There are things we don’t know we know Valuable Intuitions, and Difficult Questions There are things we don’t know we don’t know Potential Opportunities Thanks, Donald Rumsfeld and Lean Analytics
  • 15. Why data? Data validates what we know, underscores what we don’t know, surfaces our intuitions and exposes potential opportunities.
  • 16. Types of data • Quantitative and Objective - Information collected in sufficient quantity that significance can be determined numerically • Qualitative and Subjective - Information collected where significance is determined experientially
  • 17. Types of data • Quantitative and Objective - Measured by instrumenting an app with tracking code, querying the database or log files • Qualitative and Subjective - Measured by interacting one-on-one with users
  • 18. How we work with data Design & BuildCollect & Analyze Define goals & Craft hypotheses
  • 20. Business Model Canvas, Personas, User Journeys, User Interviews Learn Design & Build Take steps based on things we’ve learned. Might start with a design sprint. Measure Collect qualitative reports from user interviews. Collect quantitative data from app. A likely iteration for stickies
  • 21. Iteration Planning 1. Project Kick Off and Learning Activities. 1 week. 2. Design Sprint - design and build a low fidelity version with one or more proposed features and use to interview users. We might do more than one of these. 1 week. 3. Product Development - incorporate what we learned into the actual product and release for real world feedback. 1 week. 4. Repeat #2 or #3 with new knowledge.