1. Data Quality Monitoring and Reporting in NBK Automobiles Updated: May 06, 2010

8. Data Cleansing Project – Phase 1 Duplicate customers that need manual verification. 180 NBK Actions 14869 Ending total: 13442 Total archived: 2000 200 archived Archived 2000 customer records after vehicle cleanse 6090 6090 archived Archived 6090 records unattached customers that had never visited 300 300 archived Manually deleted 300 duplicate records and corrected links 3052 3052 archived Archived records containing specific strings deemed as incorrect or where target was a duplicate of a unused sales ledger account 2000 2000 archived Archived records found with no name, address, phone, social ID or phone numbers 28311 Starting Total: Quantity Action Customers

9. Data Cleansing Project – Phase 1

14. The Results: Overall Data Quality Journey The beginning: January 2010 February 2010 March 2010 April 2010