Data Mole is a service that analyzes customer metrics to detect unusual activity and alert analysts. It notifies customers if metrics decrease unexpectedly or if specific pages gain unusual traffic. This allows analysts to focus on growth rather than constantly monitoring dashboards. Data Mole integrates with Google Analytics and plans to partner with other companies to implement its algorithms more widely. It uses a freemium pricing model and aims to be more affordable and easier to use than competitors like Adobe SiteCatalyst or open source solutions.

1. Data Mole
watches over your data

2. How many metrics does your company track?

3. Our religion:
Measure anything, measure everything.

4. - Ecommerce companies track a lot of data
- There’s not enough time to make sense of it
- Ecommerce in Europe:
- UK: EUR 96 bn
- Germany: EUR 50 bn

5. Vision
DataMole tells you when there is unusual
activity on your site/app by analysing your
metrics, no matter how obscure they may be.

6. We give your analyst time to focus on growth,
not keeping an eye on dashboards all the time.

7. What the client gets
- Scenario 1: something bad is happening to
your website and a metric is dropping. What
else is affected?
- Data Mole will alert you as soon as a metric
decreases below it’s expected trend. It will also
tell you which other metrics are likely affected.

8. What the client gets
- Scenario 2: a page on your website is getting
more traffic than usual
- Data Mole will let you know this is happening
- The analyst doesn’t have to monitor traffic on
all pages
- You can feature that page to drive more traffic

9. Milestones
- Integrate Data Mole with Google Analytics
- Find a partner to implement Data Mole with
- Automate fine tuning of algorithms

10. Business Model
Freemium
- Free ( 3 metrics )
- Startup ( < 20 metrics )
- Ecommerce ( < 1000 metrics )

11. Competition
- Adobe’s SiteCatalyst
- very expensive (> $100k)
- needs to be implemented on website
- Open Source solutions
- take time to implement
- require an engineer & a stats person to
implement

12. Team
Alexandra
Analyst
Razvan
Tech

13. ale@datamole.eu