SlideShare a Scribd company logo
Data Mole
watches over your data
How many metrics does your company track?
Our religion:
Measure anything, measure everything.
- Ecommerce companies track a lot of data
- There’s not enough time to make sense of it
- Ecommerce in Europe:
- UK: EUR 96 bn
- Germany: EUR 50 bn
Vision
DataMole tells you when there is unusual
activity on your site/app by analysing your
metrics, no matter how obscure they may be.
We give your analyst time to focus on growth,
not keeping an eye on dashboards all the time.
What the client gets
- Scenario 1: something bad is happening to
your website and a metric is dropping. What
else is affected?
- Data Mole will alert you as soon as a metric
decreases below it’s expected trend. It will also
tell you which other metrics are likely affected.
What the client gets
- Scenario 2: a page on your website is getting
more traffic than usual
- Data Mole will let you know this is happening
- The analyst doesn’t have to monitor traffic on
all pages
- You can feature that page to drive more traffic
Milestones
- Integrate Data Mole with Google Analytics
- Find a partner to implement Data Mole with
- Automate fine tuning of algorithms
Business Model
Freemium
- Free ( 3 metrics )
- Startup ( < 20 metrics )
- Ecommerce ( < 1000 metrics )
Competition
- Adobe’s SiteCatalyst
- very expensive (> $100k)
- needs to be implemented on website
- Open Source solutions
- take time to implement
- require an engineer & a stats person to
implement
Team
Alexandra
Analyst
Razvan
Tech
ale@datamole.eu

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DataMole

  • 2. How many metrics does your company track?
  • 3. Our religion: Measure anything, measure everything.
  • 4. - Ecommerce companies track a lot of data - There’s not enough time to make sense of it - Ecommerce in Europe: - UK: EUR 96 bn - Germany: EUR 50 bn
  • 5. Vision DataMole tells you when there is unusual activity on your site/app by analysing your metrics, no matter how obscure they may be.
  • 6. We give your analyst time to focus on growth, not keeping an eye on dashboards all the time.
  • 7. What the client gets - Scenario 1: something bad is happening to your website and a metric is dropping. What else is affected? - Data Mole will alert you as soon as a metric decreases below it’s expected trend. It will also tell you which other metrics are likely affected.
  • 8. What the client gets - Scenario 2: a page on your website is getting more traffic than usual - Data Mole will let you know this is happening - The analyst doesn’t have to monitor traffic on all pages - You can feature that page to drive more traffic
  • 9. Milestones - Integrate Data Mole with Google Analytics - Find a partner to implement Data Mole with - Automate fine tuning of algorithms
  • 10. Business Model Freemium - Free ( 3 metrics ) - Startup ( < 20 metrics ) - Ecommerce ( < 1000 metrics )
  • 11. Competition - Adobe’s SiteCatalyst - very expensive (> $100k) - needs to be implemented on website - Open Source solutions - take time to implement - require an engineer & a stats person to implement