Skills for the Marketer of the Future
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Machine Learning is revolutionising the marketing industry. I discuss what skills you'll need as a marketer in the future to stay relevant, effective and employed.
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Distribution and Logistics Management
Solutions Real time Analysis of Customer Behavior
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- Introduction to graph databases and Neo4j from 09:30-10:00 by Bruno Ungermann from Neo4j
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Abstract:
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Furthermore, data-driven product development multiplies the analytics requirements: every product team needs constantly updated and specially tailored metrics which often combine product specific data with company wide data.
Having a centralized data team does not scale in this setting as it becomes the bottleneck between data producers and data consumers.
We created a Manifesto based on five general themes which break with traditional separation of roles and show a path how to deal with distributed data in a federal and scalable fashion. This leads to DataDev: a culture shift similar to DevOps in which application developers own their data and take over responsibilities for data & analytics.
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The document discusses innovation in business and defines it as the implementation of new ideas to create value through problem resolution or opportunity creation. It then outlines several emerging disruptive technologies in supply chain management like IoT, driverless vehicles, drones, 3D printing, and artificial intelligence. Finally, it discusses trends in smart manufacturing and supply chains that are being driven by these new technologies.
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Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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Skills for the Marketer of the Future
- 1. skills for the app marketer of the future miratrix.co.uk | databoi.com | @nickduddy
- 2. {‘nick duddy’ : ‘@nickduddy’} miratrix.co.uk | databoi.com | @nickduddy
- 3. databoi.com Intro to Python for Marketers miratrix.co.uk | databoi.com | @nickduddy
- 4. question: What is a key skill of a good marketer? miratrix.co.uk | databoi.com | @nickduddy
- 5. question: What is Data to a Marketer? miratrix.co.uk | databoi.com | @nickduddy
- 6. data revolution miratrix.co.uk | databoi.com | @nickduddy
- 7. data is getting bigger miratrix.co.uk | databoi.com | @nickduddy
- 8. data is getting more useful miratrix.co.uk | databoi.com | @nickduddy
- 10. questions: • What is data? • Is data valuable? • Is data powerful? miratrix.co.uk | databoi.com | @nickduddy
- 11. data is a vessel for power... only if you can extract the value “with great power comes great responsibility” Uncle Ben miratrix.co.uk | databoi.com | @nickduddy
- 12. questions: • Who owns data? • Where do we get data? miratrix.co.uk | databoi.com | @nickduddy
- 13. miratrix.co.uk | databoi.com | @nickduddy https://youtu.be/U5kIdtMJGc8?t=11m11s
- 14. questions: • What data would give a marketer power? miratrix.co.uk | databoi.com | @nickduddy
- 15. what tools do you need? miratrix.co.uk | databoi.com | @nickduddy
- 16. extraction tools • Import.io* • CrawlyPortia • Data Scraping Studio • Scrapebox • Ranking report tool miratrix.co.uk | databoi.com | @nickduddy
- 17. demo miratrix.co.uk | databoi.com | @nickduddy
- 18. analysis tools • Excel • Google DataStuido • Tableau • Google Big Query miratrix.co.uk | databoi.com | @nickduddy
- 19. what about scale? miratrix.co.uk | databoi.com | @nickduddy
- 20. the self-sufficient marketer What tools will you need? miratrix.co.uk | databoi.com | @nickduddy
- 21. why become self-sufficient? • Better understanding of data, it's sources and the quality • Building layers of data • Speed • Proactive, rather than reactive • …job security miratrix.co.uk | databoi.com | @nickduddy
- 22. what do you need to become self sufficient? • Access to raw data • Clean data • Push data together • Run calculation on the data • Visualise the data • Come to a conclusion from the data • Trigger a response from the conclusion miratrix.co.uk | databoi.com | @nickduddy
- 23. if data is the new oil, then python is the refinery and the pipeline miratrix.co.uk | databoi.com | @nickduddy
- 24. what is python and why is it great? miratrix.co.uk | databoi.com | @nickduddy
- 25. the marketers python tool kit {‘Jupyter Notebook’ : ‘interface’, ‘Pandas’ : ‘Excel’, ‘Numpy’ : ‘calculator’, ‘Matplotlib’ : ‘visualising’, ‘Seaborn’ : ‘prettier visualisations’} miratrix.co.uk | databoi.com | @nickduddy
- 26. demo miratrix.co.uk | databoi.com | @nickduddy
- 27. what about scale? miratrix.co.uk | databoi.com | @nickduddy
- 28. scale? • AWS • Google Cloud Platform • Dfinity (decentralised cloud storage and computing) miratrix.co.uk | databoi.com | @nickduddy
- 29. ...if you've gotten this far you might as well just throw a machine it at… miratrix.co.uk | databoi.com | @nickduddy
- 30. benefits of machine learning • Never sleeps • Never takes a break • Less likely to miss patterns, than you miratrix.co.uk | databoi.com | @nickduddy
- 31. python machine learning libraries miratrix.co.uk | databoi.com | @nickduddy
- 32. python machine learning libraries miratrix.co.uk | databoi.com | @nickduddy
- 33. databoi.com Thank You miratrix.co.uk | databoi.com | @nickduddy