Big data is becoming a reality. Complex and difficult-to-understand data may be found in a wide range of industries. Big data is a critical component of enterprise services and technology architectures. Data science techniques and methodologies can be applied in many different aspects of the working of companies. In this paper, first, as a background, we provide an overview of knowledge management practices and data analysis strategies and techniques in the daily operations of companies working towards development of AI agents, and the need in particular companies can develop human centric AI solutions; Then, we discuss the basics for cross-disciplinary research, in which we stress the need to re-think development processes of AI services and make them more responsible, and we define research questions to investigate the problem. As the research proposal discusses, companies and public institutions, can create and develop new responsible, ethical, and transparent AI services.