This document discusses the need for and benefits of data governance, as well as common challenges companies face with data governance. It outlines roles and responsibilities in a data governance program, ways to establish a data governance program, and provides a data governance framework and roadmap for improvement. Specific topics covered include ensuring data consistency, guiding analytical activities, saving money, and providing clarity on conflicting data. Common challenges include lack of communication, organizational issues, cost, lack of data and application integration, and issues with data quality and migration. The document compares manual and automated approaches to data governance.