Wolfram Data Summit Washington DC September 8, 2011 http://www.wolframdatasummit.org/2011/attendee/presentations/#Adler Data is the new medium of social communication and is forcing a healthy debate to define public/private boundaries, fair access, and appropriate use. Like food, social communication (and the data that drives it) is a necessity for humanity's survival. This talk will discuss the key ingredients to avoid the empty calories.

1. Data Feast, Privacy Famine. What is a Healthy Data Diet? 1010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101 ChooseMyPlate.gov Jim AdlerChief Privacy Officer & General Manager, Data Systems@jim_adlerhttp://jimadler.me

2. Intelligence I am not an Attorney Geek Dweeb Nerd SocialIneptitude Obsession Dork

3. About INTELIUS Empower individuals to manage their identity and discover others to make better informed decisions. Category leader and pioneer of emerging consumer information market Top 100 most trafficked sites, according to comScore 11M unique customers Robust big data and analytics technology

4. Menu du jour 1st CourseFOOD = DATA? 2nd CourseCONCERNS 3rd CourseREMEDIES

5. 1st Course FOOD = DATA?

6. First Social Network: The Dinner Table We eat. We share.

7. ~10,000 GCal ~20Exabytes (20B GB) Data in April US calories in April

8. Reconnecting out-of-touch family members Online shoppers verifying online sellers Caller ID of harassing phone calls Law enforcement Banking Services Adopted kids seeking their biological parents Learning about a business Airlines trying to return lost luggage Networkers seeking business opportunities Social networkers looking to expand their friends list Professionals learning about colleagues at conferences Social workers who need to know more about their clients Singles curious about the people they meet Lawyers needing quick access to court records Find owner of dog’s relative for transplant Genealogists cultivating their family tree Investigative journalists running down leads Checking out a prospective tenant Research Sales professionals looking for new prospects Non-profit organizations looking for supporters Alumni groups arranging reunions Parents ensuring who their kids safety Anyone retrieving court records Businesses that need to update contact information on customers Checking out a prospective date Finding people that have the same illness as you Sharing Those in legally entangled looking for court records Anyone who need address histories for passports Fiancés and their curious family members Anyone curious about who's emailing or calling them Checking out a prospective social network connection Finding long-lost friends, military buddies, roommates, or classmates Researching a prospective employee Regulated For lots of reasons… (some regulated)

9. Providing major benefits… 51% “major benefit” is ease and convenience 41% “major benefit” is portability 39% “major benefit is sharing Use of Cloud Computing Applications and Services, Pew 2008

10. 2nd Course CONCERNS

11. Concerns around Data Use 90% “very concerned” if data sold 80% “very concerned” if photos used for marketing 68% “very concerned” if data used to serve them ads Use of Cloud Computing Applications and Services, Pew 2008

12. A Prescient Venn Diagram?

13. Is the Science In? ? =

14. What are the Effects of Abuse?

15. 3rd Course REMEDIES

16. A PescatarianDigression

17. “Good Fences Make Good Neighbors” − Robert Frost “The only thing worse than being talked about is not being talked about.” − Oscar Wilde

18. Food Policy Leading Privacy Policy Peanut Butter Hearings Pure FoodAct Labeling Reform FTC Est. CivilRights “SnakeOil” GMO Social MediaAdoption “RobberBarons” Packaged Foods FCRA GLBA

19. Ball of Confusion … Matrix Regulations Violations

20. “Give me the bad news first, Doc” = “CDC reports investigations of outbreaks” “46 states & DC require notification of a databreach. National legislation upcoming.”

21. Opaque Transparency Does Not Inform

22. Inform Clearly

23. = YOU % % % % % %

24. Provide Control TrueRep.com Awareness and Control of your public profile Privacy controls Reputation management Stay tuned …

25. Reports of privacy’s death have been greatly exaggerated …

26. Questions? 1010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101 ChooseMyPlate.gov Jim AdlerChief Privacy Officer & General Manager, Data Systems@jim_adlerhttp://jimadler.me