The document discusses trends in digital transformation, comparing "old world IT" to "new world IT". "Old world IT" refers to traditional factories, supply chains, sales channels and marketing analytics, while "new world IT" involves IoT, online sales, social media, personalization and more. It also discusses how AWS can help unblock innovation for digital transformation by addressing issues like culture, skills, organization, finance, leadership and more.

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Trends inDigitalTransformation
Ronaldo Oliveira
Partner Development Partner
oliveirs@amazon.com

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OLD WORLD IT
Employees at work
Factories + supply chainSales channels
Marketing analytics

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Employees at work
Factories + supply chainSales channels
Marketing analytics
OLD WORLD IT
NEW WORLD IT

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NEW WORLD IT Employees at work
Factories +
supply chain
IoT-connected
things
Online
marketing
Continuous
supply tracking
Just-in-time
production
Online sales
+ delivery
Social media

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Personalization
Customer analytics
New channels direct to customer
More things, more scale, rapid change
New
needs

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AWS: Unblocking
innovation for digital
transformation with
Enterprise customers

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Culture Skills Organization Finance
Leadership
systems and
feedback
Training and
compensation
Silos
project to
product
Capex
versus
Opex
Blockers for innovation

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Centralized slow decision-making
Lack of trust
Inflexible policies and processes
Leadership systems and
feedback

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Stephen Orban
Ahead in the Cloud
Mark Schwartz
A Seat at the Table
Leadership systems and
feedback

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If you want to build a ship, don’t drum up the
people to gather wood, divide the work, and
give orders. Instead, teach them to yearn
for the vast and endless sea.
Antoine de Saint-Exupéry
Author of Le Petit Prince (The Little Prince)
Culture

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Nordstrom Technology NorDNA Culture Deck
Culture

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1. Values are what we value
2. High performance
3. Freedom & responsibility
4. Context, not control
5. Highly aligned, loosely coupled
6. Pay top of market
7. Promotions & development
Seven aspects
of Netflix culture
Culture

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• Customer
obsession
• Ownership
• Invent and
simplify
• Are right, a lot
• Hire and develop
the best
• Insist on the
highest standards
• Think big
• Bias for action
• Frugality
• Learn and
be curious
• Earn trust
of others
• Dive deep
• Have backbone;
disagree and
commit
• Deliver results
Amazon leadership
principles
Culture

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Intentional
Appropriate
Judgement
Culture

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Blockers for innovation
Culture Skills Organization Finance
Leadership
systems and
feedback
Training and
compensation
Silos
project to
product
Capex
versus
Opex

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Train existing staff on cloud tech
Fund pathfinder teams
Be prepared to pay more to keep the
best people after training!
Training and
compensation

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Training and
compensation
Get out of the way
of innovation
Read the new book
Powerful by Patty McCord
Netflix Chief Talent Officer

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Blockers for innovation
Culture Skills Organization Finance
Leadership
systems and
feedback
Training and
compensation
Silos
project to
product
Capex
versus
Opex

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Move from projects
to product teams
Long-term product ownership
Continuous delivery
DevOps and “run what you wrote”
Reduce tech-debt and lock-in

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Move from projects
to product teams
The Phoenix Project
The DevOps
Handbook
By Gene Kim and
others

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Blockers for innovation
Culture Skills Organization Finance
Leadership
systems and
feedback
Training and
compensation
Silos
project to
product
Capex
versus
Opex

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Is your CTO defining your
technology architecture or is
the CFO really in charge?
Capex versus Opex

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Data center to cloud waterfall to
agile and DevOps
Understand the impact on EBITDA
Plan ahead, don’t surprise the CFO or
your shareholders
Capex versus Opex

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Speed Scale Strategic
Time to value Distributed optimized
capacity
Critical workloads
data center
replacement
!
Pathwayfor digitaltransformation

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The fast
companies are 440x faster than
the slow
Months Hours
We found that, compared to low performers, high performers have:
46 times more frequent code deployments
440 times faster lead time from commit to deploy
170 times faster mean time to recover from downtime
5.0 times lower change failure rate (1/5 as likely for a change to fail)
Time to value
https://itrevolution.com/book/accelerate/

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Time to value (2018 DORA Report)
The elite
companies are 2555x faster than
the slow
The elite are moving further ahead …
We found that, compared to low performers, high performers have:
46 times more frequent code deployments
2555 times faster lead time from commit to deploy
2604 times faster mean time to recover from downtime
7 times lower change failure rate (1/7 as likely for a change to fail)
https://itrevolution.com/book/accelerate/

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Speed Scale Strategic
Time to value Distributed optimized
capacity
Critical workloads
data center
replacement
!
Pathwayfor digitaltransformation

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Highly scaled
Distributed for availability
Cost-optimized high utilization
Cloud-native architecture
Distributed optimized capacity

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Pay as you go, afterwards
Self service – No waiting
Globally distributed by default
Cross-zone/region availability models
High utilization – Turn idle resources off
Immutable code deployments
Cloud-native principles

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Speed Scale Strategic
Time to value Distributed optimized
capacity
Critical workloads
data center
replacement
!
Pathwayfor digitaltransformation

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“You can’t legislate against failure,
focus on fast detection and
response.”
– Chris Pinkham

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A fire drill is a boring
routine where we make
everyone take the stairs
and assemble in the
parking lot
People
training
!

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Fire drills save lives in
the event of a real fire,
because people are
trained how to react
People
training

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Infrastructure
Switching
Application
People
Who runs the
“fire drill” for IT?

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Infrastructure
Switching
Application
People
Chaos
engineering
team

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Chaos testing ensures that you have:
Experienced staff
Robust applications
Dependable switching fabric
Redundant service foundation

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Expensive and custom disaster recovery is
being replaced by low-cost, portable,
automated chaos engineering

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Speed Scale Strategic
Time to value Distributed optimized
capacity
Critical workloads
data center
replacement
!
Pathwayfor digitaltransformation

40. Obrigado!
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