This maturity model helps any industry to adopt best practices for business performance. Data & Digital Foundation: Establishing standards for marketing communications, sales approaches, competitive intelligence and market research for business growth. - Data & digital strategy - Data & digital audit Data & Digital Acceleration (Initial Stage): Basic approach, connecting siloed systems and communicating to known audience (descriptive analytics, observations, experience-based recom.) - Reporting & insights - Implementation &data management Data & Digital Intelligence (Customer Centric): Trigger based approach, connecting online & offline channels using data hubs, by creating data modeling to know measuring lookalikes (real time & predictive analytics , semi-automated recom.) - Marketing automation - Omni / multi channel optimization - Voc & social media intelligence - Search intelligence Communication Excellence: AI based approach, targeting individuals with measurable capabilities (prescriptive analytics, decision controls, auto executions based on business rules) - Artificial intelligence - Market research