"We're still in the midst of a data explosion. With data, we want to do things smarter, quicker, and more accurately, and working with a company like Snowflake enables us to do so. In this session, Kelly Mungary, Lionsgate director of enterprise data and analytics, details how Lionsgate achieved the “Holy Grail” of data analytics – easily storing, blending, and analyzing structured and semi-structured data for agile reporting and data science. With modern data warehousing built for the cloud, Lionsgate achieves faster time to market and continues to migrate investment away from traditional, fading platforms. Lionsgate is a leading global entertainment company that generates vast stores of varied data types from sales, research, social media, exit polls, box office activity, and many other channels to better serve its business customers and its fans. Session sponsored by Snowflake"

1. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Modern Cloud Data
Warehousing:
B le nding Stru ctu re d and Se mi -Stru ctu re d
Data in R e al T ime

2. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

3. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
SaaS Big Data Agenda
Improve
Your Odds
Showcase
ROI
Teach How
it Works
Secrets of
Success
Data Driven
Culture

4. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Improve your Odds
50% - 85%
80% of BI
Neglected or insufficient planning
Lack of expertise available
Underestimation of required resources
Neglecting to perform total cost of ownership
Wrong technology
Integration
Ease of use
No clear ROI
Data quality
Training
Source: The Data Warehousing Institute, Seattle, WA https://tdwi.org/Home.aspx

5. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Data Driven Culture
Self-Service BI
Mobile BI
Data Science
Agile BI
Big Data 600B
What we know…
What we can discover…
Source: The Data Warehousing Institute, Seattle, WA https://tdwi.org/Home.aspx

6. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Snowflake helping you with ROI
Diverse data in
one system
Rapid insights
at any scale
No infrastructure,
knobs or tuning
Pay for only
what you use
One place for data Fast analytics Zero management Fraction of the cost
The Snowflake elastic data warehouse

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Measuring ROI
Social & Box Office
Quick & Easy
New features
iPhone, iPad, web
Consistently correct
Secure Sharing
When did it change
Years, not days
We want it all
Access
Agile
Sharing
Accuracy
Security
Versioning
Blending
History
Acquisition

8. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Snowflake a better way
The Snowflake elastic data warehouse
Daily ELT-VWH (Small)
Running daily for 4hrs/day
4hrs x 2 credits = 8 credits/day
Tribeca reporting-VWH (Medium)
Running daily for 10hrs/day
10hrs x 4 credits = 40 credits/day
Starz reporting-VWH (Medium)
Running daily for 10hrs/day
10hrs x 4 credits = 40 credits/day
Storage
5TB AVG per month

9. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Share how it works?
What do we know? What should we know? What would we like to know?
Identify
Acquire
Model/Blend
Trends
Cluster
Outliers
What should
we do
What’s going
to happen

10. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Data Driven Culture…Secrets
Start Small Neighbor Evangelize

11. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Snowflake…resources at your fingertips
Cloud
Services
Virtual
Warehouses
Database
Storage
Load Balancer
ODBC Driver JDBC Driver Web UI
Availability Zone

12. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Have a Roadmap
Data Acquisition
Data Modeling
What’s going to happen?
What should we do?
FY2020 Q2 FY2020 Q3 FY2020 Q4 FY2021 Q1 FY2021 Q2 FY2021 Q3 FY2021 Q4 FY2022 Q1
Data Baselines
Indexing Clusters
Forecasting
Enterprise Master Data Mgd
Enterprise Data Policy
Enterprise Data Security
Enterprise Data Architecture
Cloud ETL
Cloud Big Data
Metadata Tagging
Virtual Reality NPC
Original Content Development
ENTERPRISE ARCHITECTURE PREDICTIVE | PRESCRIPTIVE
ARTIFICIAL INTELLIGENCEDESCRIPTIVE
DATA GOVERNANCE
CLOUD TECHNOLOGY
Artificial Intelligence
Machine Learning
DATA SCIENCE
SAMPLE ROADMAP

13. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Don’t Settle, “I want it all”
Centralized storage
Access to all data in one location Eliminate bottlenecks Immediate access to common reports
GENERIC EXAMPLE

14. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Data Science… Business
Strategy Domain
Knowledge
Communications
Presentation
Inquisitiveness
Problem
Solving
Business
Analyses
DATA SCIENCE
CLUB
DATA SCIENCE
CONTEST
DATA SCIENCE
WORKSHOPS
DATA SCIENCE
INTERNS
DATA
SCIENCE
AIMachine
Learning
Data
Mining
KDD
Databases
& Data
Processing
Visualizations
Statistics
Pattern
Recognition

15. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
THANK YOU!
Kelly Mungary
Director, Enterprise Data & Analytics
Kmungary@Lionsgate.com
C L I C K T O A D D T E X T