<Management Track> Olivier Klein, Emerging Technologies Solutions Architect, Amazon Web Services Artificial Intelligence (AI) and Machine Learning (ML) are no longer the stuff of science fiction. Organizations are increasingly using A.I. and Machine Learning to drive innovation -- namely, Amazon.com's retail experience. Join us for an inside look at how Amazon thinks about this technology, and gain insight into a range of new AI/ML services offered by AWS for use in your own business.

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Building the Business of the Future:
Leveraging AI and Machine Learning
Olivier Klein
Head of Emerging Technologies, Asia-Pacific, Amazon Web Services
@captainklein

2. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Deep Learning will enable AI
Eventually everything connects
IoT / Mobile / Cameras / APIs
Large amounts of data will be
processed in real-time

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Computer Vision APIs
Detect Online
Payment Fraud
Computer Vision For
Crowd Sourced Maps
Computer Vision For
Autonomous Driving
ML At Large Scale
Luxury Real Estate
Purchase Predictions
Recommendation
Engine
Forecast Customer Traffic
Predictive Analytics
On Sports Plays
Image Recognition
Search
Zestimate
Insurance

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43,252,003,274,489,856,000
43 QUINTILLION
UNIQUE COMBINATIONS

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F2 U' R' L F2 R L' U'
Learning
function

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F2 U' R' L F2 R L' U'
Learning
function
1%
accuracy
R U r U R U2 r U2%
accuracy

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Learning
function
20%
accuracy
40%
accuracy
60%
accuracy
80%
accuracy
95%
accuracy
2%
accuracy

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Learning
function
95%
accuracy
?
F2 R F R′ B′ D F D′ B D F

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SOLVED IN 0.9 SECONDS

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Don’t code the patterns, let
the system learn through data

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Train a model
positive/negative
reinforcement
Infer from a model to
obtain a prediction
Data
Feedback
Model

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TX1 with customized board
Drone
Realtime detection and tracking on TX1
~10 frame/sec with 640x480 resolution

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Retail
Demand Forecasting
Vendor Lead Time
Prediction
Pricing
Packaging
Substitute Prediction
Customers
Recommendation
Product Search
Product Ads
Shopping Advice
Customer Problem
Detection
Catalogue
Browse-Node
Classification
Meta-data Validation
Review Analysis
Product Matching
Text
In-Book Search
Named-entity
Extraction
Summarization/Xray
Plagiarism Detection
Seller
Fraud Detection
Predicitve Help
Seller Search &
Crawling
Images
Visual Search
Product Image
Enhancement
Brand Tracking
Machine Learning at Amazon.com

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Alexa, Hello!

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Personalized content
- Account access
- Track spending
- Check balances
- Pay bills
- Prevent fraud

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Amazon Lex
Facebook Page
Messenger
Slack
Channel
Amazon
Connect
Phone

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Caffe implementation
of image classification
Trained on P2
instances but running
on edge (FC)

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Polly Rekognition Lex
Life-like Speech Image Analysis Conversational
Engine
DL Frameworks
MXNet, TensorFlow,
Theano, Caffe, Torch
Amazon AI
Intelligent Services Powered By Deep Learning

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Perform tasks which normally require
human intelligence and the ability for a
computer system to adapt to humans
and interact in a natural manner, rather
than humans adapting to a system

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Thank you!
Olivier Klein
Head of Emerging Technologies, Asia-Pacific, Amazon Web Services
@captainklein