A powerful tool to manage new product development projects for innovation-driven companies. In cooperation with: Cranfield University and Johnson & Johnson Santé Beauté France SAS

1. Dashboard for visualising data
A powerful tool to manage new product
development projects for innovation-driven
companies
Author: Gabriella Anna Teutonico
ID number: 275983
Module Leader: Dr. Leon Williams
Date: 18th
January 2018

2. 2
Table of Contents
Abstract.......................................................................................................................................................... 3
Introduction ................................................................................................................................................... 3
Aim ................................................................................................................................................................ 3
List of Objectives............................................................................................................................................. 3
Visual methodology ........................................................................................................................................ 4
Literature review ............................................................................................................................................ 4
Proposed dashboard....................................................................................................................................... 8
Discussion....................................................................................................................................................... 9
Conclusion...................................................................................................................................................... 9
References……………………………………………………………………………………………………………………………………………………...10

3. 3
Abstract
Nowadays visual thinking represents a new core competency in any organization and visuality is
a language itself. Dashboards are increasingly used by companies as a means of visual
management. They provide a real-time environment and a clear and visual answer to the most
critical and frequent questions, by displaying useful information at a click. They make performance
monitoring and gaps identification possible, by focusing the attention on the fundamental KPIs
and their dynamics and supporting the decision-making process that becomes faster and based
on facts and evidence. By letting the workplace speak, awareness is enhanced and action,
commitment, stability and engagement encouraged.
This report depicts a comprehensive and universally-applicable methodology that can be followed
to design a dashboard, by specifically addressing the need of a dashboard for a specific job
position (a new product development project manager). First, the requirements of the final user
are assessed, then they are prioritized and for each one of them the most suitable tools are
selected. The result is a dashboard tailored to the user’s needs.
Introduction
Johnson & Johnson Santé Beauté France SAS is a company installed in France in 2011 that
designs, develops and markets consumer good products in health, wellness and cosmetics
industries. It is continuously trying to have an impact on human health through human-centered
innovation and exchange of resources and ideas in order to achieve a continuous improvement
of people’s lives. The company is always leading projects with cross-functional teams for the
development and launch of new products. The innovation process is initiated by an understanding
of consumers and their needs and practices. Subsequently the company looks for the suitable
technologies to meet those needs and often develop completely new technologies, with a focus
on safety, efficacy and environmental impact. The products, developed in the laboratories of the
company, undergo safety testing, clinical tests and a test with the customers.
How can Johnson & Johnson optimize the value and governance of its portfolio while ensuring a
timely and successful project delivery? A dashboard is the solution. This single, intuitive, simple
but extremely powerful tool will enable the new product development manager to manage quality,
cost, timescales, scope, risk and stakeholders in an effective and efficient way.
Aim
The aim of this report is to create a Graphical User Interface (GUI) to assist the New Product
Development Project Manager in his key responsibilities, that can be summarized in leading the
overall project execution and achieving project goals on time and within budget boundaries.
List of Objectives
The logical steps that define the research methodology and represent the objectives of the report
are the following:
1. Define the scenario and the context in which the need for a dashboard appears. This step
requires a clear definition of the company and the final user.
2. Define a set of requirements of the final user to explicit how the dashboard can assist him
in his job and prioritize them through the MoSCoW method.
3. For each priority a set of possible tools was selected and a judgement made about the
most suitable one for the effective fulfillment of the corresponding priority.
4. Assign a weight to each of the selected tool to express its relative importance and arrange
the tools accordingly in the final dashboard, whose visualization is finally provided.

4. 4
Visual methodology
The design process followed for this report is represented by a double diamond diagram,
consisting of four steps.
Figure 1: double diamond diagram of process flow (adapted from Thomas Le Bas (2016), Available at
http://thomaslebas.com/mdes/3-1/. Accessed: 18th January 2018)
Literature review
Before identifying the tools that could be part of the dashboard, it is necessary to clearly define
the requirements of the final user. For this purpose, a reverse brainstorming is performed, by
identifying all the factors that can make the new product development project manager fail in his
key responsibilities.
Problem: Unsuccessful performance of the new product development
project manager.
Question: How can possibly the problem be caused?
• Inadequate progress tracking, performance monitoring and time management (1)
• Project not broken into manageable steps, weakening control; (2)
• Ineffective and inefficient risk and change management; (3)
• Inadequate communication due to roles and responsibilities not clearly defined (Project
Team Structure); (4)
• Lack of effective engagement with stakeholders and poor HR management (e.g.
unbalanced resources workload and bottlenecks not avoided); (5)
• Task-oriented rather than output-oriented attitude and poor scope definition and control;
(6)
• Inadequate cost management (estimate, baseline and control); (7)
General Design
Challenge/Opportunity
Statement
Definition of company,
final user and vision
Final user
empowered
How do I
interpret what I
learned?
Prioritization of
requirements
and
downselection,
convergent
thinking
How do I interpret
what I learned?
Prioritization of
requirements and
downselection,
convergent
thinking
What can I
create?
Generation of
potential solutions,
divergent thinking
How can I finalize
the process
outcome?
Delivery and
visualization of the
final product,
convergent
thinking

5. 5
• Inadequate quality management (planning and control). (8)
• Inadequate procurement management. (9)
Result: requirements for the dashboard to help the project manager with his
job responsibilities in an effective and efficient way.
(1) Project schedule and tasks progress;
(2) Milestones status;
(3) Number of open risks, issues, depedencies, assumptions and pending requests for change;
(5) Resources availability (capacity – workload required) for tasks in progress;
(6) Upcoming on track/delayed deliverables and overdue deliverables with possibly an indication
of the person to whom they were assigned (4)
(7) Budget compliance and consumption;
(8) Failed tests;
(9) Timely supplier’s deliveries.
The above-indicated requirements are prioritized using the MoSCoW technique, as follows:
Figure 2: MoSCoW Analysis (adapted from Cpanel Blog (2015), Available at: https://blog.cpanel.com/content-
marketing-moscow/ (Accessed: 18 January 2018))
The following step is the identification of a range of tools that can be used to satisfy each one of
the priorities considered above, except the priority in the ‘won’t include’ column that will not be
met in the present version of the dashboard.
Table 1 - Priorities and tools
Priority Tool 1 Tool 2 Tool 3 Tool 4 Tool 5
Open risks, issues,
dependencies,
assumptions and
pending RFCs
Number Risk matrix Bar Chart
(Stacked
Column Chart)
(William
Playfair, 1786)
Bubble Chart
(Charles
Joseph
Minard,
1781-1870)
Pie Chart
(William
Playfair,
1801)
• Project
schedule and
tasks progress
• Budget
Compliance
and
consumption
• Milestones
status
• Upcoming on
track/delayed
deliverables
and overdue
deliverables
• Open risks,
issues,
assumptions,
dependencies
and pending
requests for
change
• Resources
availability
• Failed tests • Timely
supplier’s
deliveries

6. 6
Resources
availability
Table Bar chart
(Stacked
Column Chart)
(William
Playfair, 1786)
Budget Compliance
and consumption
Circular
Gauge Chart
(Josip
Belušić,
1888)
Bar Chart
(William
Playfair, 1786)
Line Chart
(William
Playfair, 1786)
Pie Chart
(William
Playfair,
1801)
Waterfall
chart
(McKinsey &
Company)
Failed tests Bar chart -
Line
Circular chart
(William
Playfair, 1801)
Line chart
(William
Playfair, 1786)
Area chart
(William
Playfair,
1786)
Project schedule
and tasks progress
Gantt Chart
(Henry Gantt,
1910)
Circular
Gauge Chart
(Josip Belušić,
1888)
Percentage Burndown
chart (Ken
Schwaber,
2000)
Bar Chart
(William
Playfair,
1786)
Milestones status Table Gantt Chart
(Henry Gantt,
1910)
Upcoming on
track/delayed
deliverables and
overdue deliverables
Table Pie Chart
(William
Playfair, 1801)
Number
Then, the most appropriate tools are selected, based on specific criteria such as intuitiveness.
Table 2 - Selected tools
Priority Selected tool Motivation
Open risks, issues,
dependencies, assumptions,
pending RFCs
Bar chart Compact diagram that can
show the total number of the
factors considered, ranking
them by priority.
Resource workload Bar chart A Bar Chart was selected to
show for each task in progress
(shown in the Gantt) the
resources availability to
manage resources effectively
through a balanced workload.
This tool enables the project
manager to visualize easily
resources underutilized or
overutilized and help him
understand the needed
changes in the workload
distribution.
Budget compliance and
consumption
Bar Chart + Pie Chart A combination of Pie Chart
and Bar Chart is selected to
represent through the first tool
the actual total cost and its

7. 7
distribution among the groups
of tasks, and through the
second one the difference
between budget and actual
cost by groups of tasks, taking
into account only what has
been done up to now.
Failed Tests Circular Chart The Circular Chart was
chosen because it provides in
a very direct and simple
manner the proportion of
failed tests over the total
number of tests, as well as an
indication of the blocked,
passed and not run tests.
Project Progress Gantt Chart The Gantt chart was selected
to indicate with a single tool
the project schedule and
overall progress, tasks
progress, tasks status (on
track, overdue, at risk, not yet
started), the milestones status
(complete or uncomplete) as
well as a clear indication of
the people responsible for
each task and milestone.
Milestones status Gantt Chart
Upcoming on track/delayed
deliverables and overdue
deliverables
Table A table was selected to
include important information
such as the deliverables’
name, their accountability and
current state, by focusing the
attention on the delayed,
overdue and upcoming
deliverables.
The table below shows the weight assigned to each one of the selected tools.
Table 3 - Tools’ weight

8. 8
Priority Tool Weight (%)
Project Progress & Milestones
status
Gantt Chart 30
Budget Compliance and
Consumption
Bar Chart + Pie Chart 30
Deliverables Table 15
Risks, Issues, RFCs,
dependencies and
assumptions
Bar Chart 10
Resource availability and
workload
Bar Chart 10
Failed tests Circular Chart 5
Proposed dashboard
Project Progress & Milestones status: 30%
Budget Compliance and
Consumption: 30%
Deliverables: 15%
Risks, Issues, RFCs,
dependencies
and assumptions: 10%
Resource availability and
workload: 10%
Failed tests:
5%
Figure 3: proposed dashboard layout

9. 9
Figure 4: proposed dashboard (Johnson&Johnson logo added from Johnson&Johnson website,
https://www.jnj.com/ (Accessed: 18 January 2018))
Discussion
The output of the present study is the creation of a dashboard that will instantly provide the new
product development project manager with a real-time and complete overview of the current state
of the project that he is managing. In this way, his control over the project and consequently his
performance will be enhanced. The content of the dashboard shown above was tailored to his
specific needs and key responsibilities.
However, the methodology through which the dashboard was created can be followed for any job
role and purpose: identification of the final’s user needs through brainstorming, their prioritization
by using the MoSCoW technique, the selection and actual arrangement of the tools that can meet
the requirements.
Obviously, for the dashboard to assist the project manager effectively, it will be necessary to
update it once a week, so that the project manager can make facts-based decisions to ensure
the project success. ‘Timely supplier’s deliveries’ metric was not considered as important as the
others when the MoSCoW technique was applied. Consequently, it was not included in the
proposed dashboard, but it may be included in future versions.
Conclusion
The present study was conducted based on the recognition of how strongly the final user of the
dashboard can benefit from its usage and it shows a solid methodology that can be followed for
the selection of the most suitable and useful tools that will be part of the dashboard. The

10. 10
awareness of the importance of personalization is embedded in the dashboard design thanks to
the proposed methodology. For the dashboard to be effectively useful, the starting point must be
the clear identification of the final user and his requirements.
References
1. Visual Thinking Inc. (2017), Visualworkplace, Available at: https://visualworkplace.com/
(Accessed: 18 January 2018).
2. Bloomberg (2018), ‘Company Overview of Johnson Santé Beauté France SAS’, Available
at:
https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=253437449
(Accessed: 18 January 2018).
3. Johnson&Johnson (2017), ‘Developing New Consumer Products’, Available at:
https://www.jnj.com/_document?id=00000159-6a34-dba3-afdb-7afff78c0000 (Accessed:
18 January 2018).
4. Conversable Economist (2017), ‘William Playfair: Inventor of the Bar Graph, Line Graph,
and Pie Chart’. Available at: http://conversableeconomist.blogspot.co.uk/2017/08/william-
playfair-inventor-of-bar-graph.html (Accessed: 18 January 2018).
5. Association for project management (2017), ‘Using a Gantt Chart to manage a project
schedule’, Available at: https://www.apm.org.uk/blog/using-a-gantt-chart-to-manage-a-
project-schedule/ (Accessed: 18th January 2018).
6. S/W Testing Studio (2017), ‘What is a burndown chart? An effective agile planning and
tracking tool’, Available at: http://www.softwaretestingstudio.com/burndown-chart-agile-
scrum/ (Accessed: 18th January 2018).
7. Mollett, A., Brumley, C., Gilson, C., Williams, S. (2017), ‘Communicating Your Research
with Social Media: A Practical Guide to Using Blogs,Podcasts, Data Visualisations and
Video’, Available at:
https://books.google.co.uk/books?id=jGMCDgAAQBAJ&pg=PT146&lpg=PT146&dq=area
+chart+inventor&source=bl&ots=pv9mrdYc_X&sig=Ej4AkP5J7msdRZ8mGKiLa7h0wU4&
hl=it&sa=X&ved=0ahUKEwi4q7yg7uHYAhVlL8AKHadXBVIQ6AEIWDAG#v=onepage&q=
area%20chart%20inventor&f=false (Accessed: 18th January 2018).
8. Visage (2015), ‘How to design bubble charts’, Available at: https://visage.co/data-
visualization-101-bubble-charts/, (Accessed: 18th January 2018).
9. Indezine (2014), ‘Create a Waterfall Chart in PowerPoint 2013 - Part 1’, Available at:
https://www.indezine.com/articles/waterfall-chart-in-powerpoint-part-1.html (Accessed:
18th January 2018)