DART is DataSynapse's methodology for identifying and realizing business value from a Dynamic Application Service Management platform. It aims to standardize application configuration and provision new applications within minutes. DART also dynamically scales applications based on service level agreements and reports on utilization and costs for metering and chargeback. The methodology expedites typical business value propositions around faster deployment times, improved infrastructure utilization, lower costs and more responsive performance. DART helps build the business case and adds value to existing third-party solutions while protecting investments and speeding adoption of best practices.

1. Introducing Dynamic Always-Responsive Transformation – DART

2. DataSynapse Value Drivers Value Description Value Driver Define and enforce application service levels based on business metrics Standardize the configuration and packaging of application services Dynamically provision and activate applications in minutes Dynamically scale application services based on service level agreements Report on application service utilization and costs for metering and chargeback

3. What is DART? DART is the DataSynapse lifecycle methodology for identifying, prioritizing and realizing the business value that a Dynamic Application Service Management platform can provide. DART expedites business value Value Driver

4. Typical Business Value Hypothesis

5. Value Proposition – Time to Deploy & Utilization Time to Deploy Challenge: Provisioning and configuration of enterprise applications is complex, inconsistent and slow, typically taking anywhere from 1 to 30 days, Weeks Minutes Value Proposition: Integrated solution dynamically provisions and configures an integrated stack (apps, VM, infrastructure) in minutes with absolute consistency Infrastructure Utilization App Silos Clouds Challenge: Every application project requires its own resource pool, which wastes money, delays routine activities and stifles innovation Value Proposition: Integrated solution enables multiple application projects to share common resource pools of physical and virtual infrastructure

6. Value Proposition – Cost & Performance Challenge: Inefficient datacenter management and drastically over provisioned and under-utilized servers and infrastructure are spiraling IT costs out of control for many organizations Value Proposition: Integrated solution optimizes IT costs while simultaneously enhancing responsiveness and service levels and datacenter costs are reduced as a % of revenue (“do more with less”) IT Infrastructure Costs Costs Up Challenge: Ad-hoc approach to service management makes it very difficult to dynamically respond to changing demand and resource availability Value Proposition: Integrated solution actively manages the service level of the integrated stack to dynamically respond to changing demand and resource availability Cost Managed Performance / QOS Always Responsive Always Available

7. DART Expedites Customer Strategic Initiatives

8. Building the business case with Forrester Total Economic Impact  compliance Top Down Business Value Hypothesis asserted based on: Customer data Industry and analyst baseline metrics Collective experience and best practices of DataSynapse customers Refined into Bottom Up Business Value Statement through validation with key stakeholders

9. Adding value to existing 3 rd party solutions Extensible library of pragmatic tools, techniques and best practices Protects and extends existing tool and methodology investments Enables the realization of incremental business value Shortens the learning curve and speeds adoption

10. DART as a unifying change agent Aligns to business strategy Catalyses positive change Transcends silos Establishes common vision Delivers incremental business value Transforms business performance through the application of best practice

11. Questions? www.datasynapse.com