Presentation8477ujk44i4o

1. A highlight about your
company or a topic.
STRATEGIC
MARKETING
MANAGEMENT

2. Strategic marketing management is the process of
implementing your business' mission through
specific and strategic processes to maximize your
current marketing plan.
WHAT IS STRATEGIC
MARKETING
MANAGEMENT?

3. • define a company’s business, mission, and goals
• identify and frame organizational opportunities
• formulate product-market strategies
• budget marketing, financial, and production
resources
• develop reformulation
STRATEGIC
marketing
management is
the planned
process to

4. THE HISTORY
Strategic Marketing Management has
evolved from time to time
Brief description
Brief description
Brief description
Brief description
• Brief description
• Long-range planning
• Strategic planning
• Strategic planning
• Strategic marketing management

5. STRATEGIC
MARKETING
MANAGEMENT
APPLE
TESLA
2 prominent examples
The “Apple” name and logo
Electric cars

6. STRATEGIC
MARKETING
MANAGEMENT
Bennefit
• A better understanding of the
market
• Helps identify the strategic
direction
• Can have a big payoff

7. STRATEGIC
MARKETING
MANAGEMENT
Disadvantages
• Budget vs. cost
• Somewhat highly time-
consuming
• Unfortunately may not pay off

8. IS STRATEGIC
MARKETING
MANAGEMENT THE
RIGHT ONE FOR
YOUR
ORGANIZATION?
The Question
SIMPLE ANSWER:
If your organization or your team is
eager to fight against the negatives to
pursue the positives, then yes, it may
work.
However, do not ignore the above-
mentioned drawbacks while doing so.

9. RELATED FAQS
What is the role of strategic
management in marketing?
What are the fundamentals of strategic
marketing management?
What is an error analysis in strategic
marketing management?
Brief explanation
Brief explanation
Brief explanation

10. We love to talk about marketing and
strategic marketing.
OUR CONTACT INFO :
hello@reallygreatsite.com www.reallygreatsite.com
ALSO, WE WOULD LIKE TO
RECEIVE ANY FEEDBACK OR EVEN
QUESTIONS, AS WELL AS FURTHER
PRESENTATIONS.