Strategic marketing management is the planned process of implementing a company's mission through specific strategies to maximize its current marketing plan. It involves defining the business and goals, identifying opportunities, formulating product-market strategies, allocating resources, and developing reformulation. While it provides benefits like a better market understanding and strategic direction identification, it also has disadvantages such as high costs and time consumption. Strategic marketing management may be suitable for organizations eager to pursue benefits while addressing drawbacks.

1. A highlight about your
company or a topic.
STRATEGIC
MARKETING
MANAGEMENT

2. Strategic marketing management is the process of
implementing your business' mission through
specific and strategic processes to maximize your
current marketing plan.
WHAT IS STRATEGIC
MARKETING
MANAGEMENT?

3. define a company’s business, mission, and goals
identify and frame organizational opportunities
formulate product-market strategies
budget marketing, financial, and production
resources
develop reformulation
STRATEGIC
MARKETING
MANAGEMENT IS
THE PLANNED
PROCESS TO

4. THE HISTORY
Strategic Marketing Management has
evolved from time to time
Brief description
Brief description
Brief description
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Brief description
Long-range planning
Strategic planning
Strategic planning
Strategic marketing management

5. STRATEGIC
MARKETING
MANAGEMENT
APPLE
TESLA
2 prominent examples
The “Apple” name and logo
Electric cars

6. STRATEGIC
MARKETING
MANAGEMENT
Bennefit
A better understanding of the
market
Helps identify the strategic
direction
Can have a big payoff

7. STRATEGIC
MARKETING
MANAGEMENT
Disadvantages
Budget vs. cost
Somewhat highly time-
consuming
Unfortunately may not pay off

8. IS STRATEGIC
MARKETING
MANAGEMENT THE
RIGHT ONE FOR
YOUR
ORGANIZATION?
The Question
SIMPLE ANSWER:
If your organization or your team is
eager to fight against the negatives to
pursue the positives, then yes, it may
work.
However, do not ignore the above-
mentioned drawbacks while doing so.

9. RELATED FAQS
What is the role of strategic
management in marketing?
What are the fundamentals of strategic
marketing management?
What is an error analysis in strategic
marketing management?
Brief explanation
Brief explanation
Brief explanation

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strategic marketing.
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