Dan Nordlund has applied for an internship and included his portfolio and CV. His portfolio includes projects from his industrial design studies such as furniture, lighting, and transportation design projects. It also includes graphics work and examples of problem solving designs for various clients. His CV outlines his education and experience in industrial design, graphics, internships, work experience including in construction, bicycles, and photography.

1. Dan A Nordlund
Portfolio Internship Application 2008
danordlund@gmail.com
+46737031752
D.A
.N

2. 2
Skibsted Ideation
Internship 2008
Duration: 3 months
I took part of several projects but I am able to
show this because it will be presented in a not
yet released issue of the american I.D. Magazine.
I had a central role in this project that had as
goal to fuse the ideals of the two companies in
a human powered vessel.
www.caillou-boats.com
www.biomega.com
www.id-mag.com

3. 3
Rockers Light
Workshop 7th semester, 2007
Duration: 3 days
Brief:
Create a product from an everyday article.

4. 4
When the user reaches for the switch the
balance of the lamp is altered. This leads to a
rocking motion that slowly decreases.
The Rockers Light derives its apperance from
mimicking the product it originates from.
metal
cromed lightbulb
switch
glass

5. 5
Mustlåda 6
Glorias Äppelgård freelance summer 2007
www.gloriasappelgard.se
Transportation by foot:
Carry it by the handle or by the sides.
Transportation by car:
Pull the rope - the bottles pushes aside
- enjoy the silence.
About:
Glorias Äppelgård is a small company, an apple
farm, run by the family that owns it. The main
focus are products based on apples such as
vinegar, marmelade and jelly. For the autumn
of 2007 they decided to launch an applejuice
made from one particular kind of apple. For this
they wanted a low cost carrier that would be
sold in their shop.
Brief:
To design a bottle carrier that fits well within the
company’s product range. The material should
be prodominently wood. Cost for production
should be kept to a minimum, this should be
reflected in the retail price. Consideration of the
company’s values should be taken into account.
Idea:
To provide the consumer with a product that
reduces the noise factor involved in carrying
glass bottles.

6. 6
Barca Racer
A traditional yet modern high speed bicycle

7. 7
Barca Racer
Industrial Design Project II 6th semester
2007
Mood board
Speed
Light
The Goal
Durability
Brief:
Manage a self- generated project from start to
finish.
Personal Brief:
To respect and understand the heritage of
bicycles and fuse it with a sporty contemporary
lifestyle.
Altered picture from the Brooks catalogue 2007 Pictures from gettyimages.com and flickr.com

8. 8
Various sketches were created to find the
desired look and feeling of the bicycle.
Freehand and digital sketching were alternated
between depending on which application was
best suited.

9. 9
A 3D model was built and rendered. Thereafter
a real working prototype was constructed, by
me, in the workshops.
Due to the unique design of the front fork it was
rigorously tested in SolidWorks.
Frame and fork got carefully tested in digital
form and eventually also printed to make sure
that the goal would be achieved.

10. 10
The Barca Racer was exhibited at:
CYKLAR, Form/Design Center, Malmö
20-05-2007 to 16-08-2007
The Scandinavian Technical Fair, Stockholm
16-10-2007 to 19-10-2007
Stockholm Furniture Fair, Green Room
06-02-2008 to 10-02-2008

11. 11
A frame that helps the client organize and keep
a visual record of their jewellery. The frames
contributes with a luxury feeling and allowes
the jewellery to be the central focus of the ever
changing picture.
A male solution to a female problem.
Frame Works
The Christmas Fair 2006
extra curricular

12. 12
Lux!
Industrial Design Project I 5th semester, 2006
- designed to suit within Sram’s product range.
Brief:
Self generate a project.
Situation and problem:
As a cyclist in a hectic traffic system, it is hard to
be acknowledged by other road users.
Solution:
A device to enhance the communication
between cyclists and the surrounding traffic.
A system consisting of a combined electrical
horn and light unit with control unit was the
result. It is based on the Sram hub generator
due to its strong current and low energy use.
For easy access is the control unit, with the
integrated bell for pedestrians, placed on the
handle bars.
Picture from skeppshult.se
Light and horn unit
Hub generator
Control unit

13. 13
The 3D model of the light and horn unit.

14. 14
Brief:
To alter an existing piece of indoor furniture.
Changing its apperance and possibly the func-
tion. At the second stage we teamed up with a
classmate to create a space to compliment the
furniture.
Idea:
Alternation through perforation.
To design a kit for making a standard bed into
a DIY sofa while still encourage the customer to
keep on altering.
Alter[nite]
Space and Interior 5th semester, 2006
Inspiration

15. 15
The finished model was one of the biggest ever built in school. The assembly only consist of four
sides and 14 screws and doesn´t take longer than 15 minutes to put together.
Hidden inside one of the cushions a duvet can be found.
The Alte[nite] sofa works under the same
principle as a sheet of stamps. By tearing off a
unit you not only recieves a stamp but also an
unique negative shape. The users must think
about which impression they want the sofa to
give because just like the action of tearing off
a stamp from it sheet, this is a non- reversible
action.

16. 16
Together with classmate Snorri Valdimarsson
we made a short movie introducing both
objects in a space. The movie was based on
the emotion our objects gave the user.
To reinforce the message about alteration by perforation the presentation was printed on A3 paper
and the slides were then torne off one by one. Last but not least my contact information was torne
off and given to the critics.
Stillpictures from the movie

17. 17
The small diningroom table was one of my other
concepts for this project. The midsheet of the
table can be taken out and hung on the wall
were the back should be used as blackboard/
notepad. Two things that often come in handy
in a small kitchen.
ExtenTable

18. 18
Brief:
Investigate the material and create
a piece of furniture out of concrete.
A project in collaboration with Tomas Johans-
son. Early in the process we decided that we
wanted to create something with a distinctive
graphic identity. The outcome was a piece of
furniture with two parts that allowes the owner
to change its apperance to accomodate multi-
media products.
SIXTYBYSIXTY
Concrete Workshop 4th semester, 2006
Duration: 1 week
Photos by Tomas Johansson

19. 19
For the annual Cristmas fair -06 I sold out my
friends, family and myself as refrigerator-
magnets. The client could choose from a wide
range of personas or order a magnet depict-
ing one of their own friends at a higher price.
Who said that friendship does not come with a
pricetag?
Buy a Buddy!
The Christmas Fair 2005
extra curricular

20. 20
Festivo
Design Methodology 3rd semester, 2005
-in collaboration with Tetra Pak.
Brief:
Design a multipack for Tetra Pak and their Tetra
Top 100 ml.
Festivo - A Hero To Save Your Day!
A multipack to play with.
To add value to the multipack it has an easy but
fun angle. In order to remove a unit you just lift
the cape of the hero and out it comes.
Material:
Mechanically punched and perforated
cardboard.

21. 21
A model was created and thereafter
exhibited at Tetra Pak, Lund, where it recieved
good critics and some cheerful laughs.

22. 22
Imago
Fabric and Space 2nd semester, 2005
- sponsored by F.O.V. Fabrics AB
and Tellus Hjul AB
Larva- Pupa- Imago
With the intention to bring the design language
of the personal shopping carrier up to date, to
encourage all generations to use it.
This project was named after the final step of
metamorphosis.

23. 23
Graphics
2004-2008
Some examples of the graphic work I have
created during the past years.
For the invitation of my 25’th birthday party I wanted to keep it simple, yet with
an edge. White text on black, the information in the lower right corner and
travel instructions as a cryptic message above.
A logotype made for a friends football team
that received its name from his favourite candy.
Works well both in colour and black and white.

24. 24
AliceinWonderland
A L I C E ' S
A D V E N T U R E S
I N
W O N D E R L A N D
LewisCarrol
L e w i s C a r r o l
cover: SinkosinKa
” R e a d i t ”A u t h o r s d e l i g h t
Alice was beginning to get very tired of sitting by her sister on the bank, and
of having nothing to do: once or twice she had peeped into the book her
sister was reading, but it had no pictures or conversations in it, `and what
is the use of a book,' thought Alice `without pictures or conversation?'
So she was considering in her own mind (as well as she could, for the hot
day made her feel very sleepy and stupid), whether the pleasure of making
a daisy-chain would be worth the trouble of getting up and picking the
daisies, when suddenly a White Rabbit with pink eyes ran close by her.
There was nothing so VERY remarkable in that; nor did Alice think it so
VERY much out of the way to hear the Rabbit say to itself, `Oh dear! Oh
dear! I shall be late!' (when she thought it over afterwards, it occurred to
her that she ought to have wondered at this, but at the time it all seemed
quite natural); but when the Rabbit actually TOOK A WATCH OUT OF ITS
WAISTCOAT- POCKET, and looked at it, and then hurried on, Alice started to
her feet, for it flashed across her mind that she had never before seen a
rabbit with either a waistcoat-pocket, or a watch to take out of it, and
burning with curiosity, she ran across the field after it, and fortunately was
just in time to see it pop down a large rabbit-hole under the hedge.
In another moment down went Alice after it, never once considering how in
the world she was to get out again.
A cover suggestion for Alice’s adventures in Wonderland made
for the extra curricular course Graphic design and typography.
A business card that is printed in a single row
on long sheets of paper with perforations along
the edges.
Creates an impression on the person that
recieves it.

25. Dan Albert Nordlund
Værnedamsvej 16. 3:e sal
1619 Copenhagen
Denmark
Tel: +46737031752
danordlund@gmail.com
Education: (Points according to the Bologna process)
Lund University
Lund Industrial Design Programme 300 p,
2004-Present
UTFSM, Valparaiso, Chile
exchange student 30 p, 2007
Malmö University K3
Graphic design and typography 15 p, 2006
Lund University, The Architect school
Bild och rum 15 p. 2003
Katedralskolan, Lund
Upper Secondary School, Natural Science
1999- 2002
Internships: (please make contact for references)
Skibsted Ideation A/S, Copenhagen, DEN
01.02.2008 - 30.04.2008
Working Experience: (please make contact for references)
Glorias Äppelgård, Lund, SWE
Freelance industrial designer, 2007- Present
Östergrens Bygg AS, Oslo, NOR
Construction company, 2006
Göran Anderssons Cyklar, Lund, SWE
Bicycle repair- and sales clerk
2004-2003 (since 1997- Present)
Korthuset AB, Lund, SWE
Photostudio 2002
Tetra Pak, Lund, SWE
Paper production 2002- 2001
Other Experience:
Member of the Student’s Council
2006-2007
Member of the Student’s Christmas Fair Board
2005-2006
Languages:
Swedish, mother tounge
Spanish, fluent spoken and written
English, fluent spoken and written
Computer Skills:
Adobe Indesign CS3
Adobe Illustrator CS3
Adobe Photoshop CS3
Adobe Premier Pro 1.5
Autodesk Studiotools 13.0
Solid Works 2008
Rhinoceros 4.0
Autodesk 3D Studio Max 9.0 + Vray 1.5
Rapid Prototype
Microsoft Office
Windows XP
Other:
Swedish drivers licence since 2002
CV