The document discusses the need for organizations to deploy IPv6 now as IPv4 addresses are running out. It notes that regional internet registries will start turning down IPv4 address requests in 2011. Statistics show the growth of IPv4 allocation over time and that it is projected to run out by 2012. Charts display the level of IPv6 deployment for internet registries and countries. Case studies of websites and internet companies that have successfully deployed IPv6 are provided. The conclusion is that the time for excuses is over and networks need to deploy production-grade IPv6 immediately to continue growing.