Amber Duran provides full-service event planning, merchandising, and design projects including concept store openings and events with athlete appearances. She stages meticulous merchandising displays and directs photo and video shoots to promote brands. Amber also has experience with project management, graphic design, and creating print collateral to support merchandising teams. Her work includes creating ads, signs, banners, and other materials for both planned events and permanent store merchandising.

1. AMBER DURANEVENT PLANNING, MERCHANDISING AND DESIGN PROJECTS
Scan code to download my resume
appAbout.me/AmberDuran LinkedIn.com/in/AmberDuran ambernicoleduran@gmail.com

2. • FULL-SERVICE EVENT PLANNING, INCLUDING ON-SITE SUPPORT AND MERCHANDISING
• CONCEPT STORE GRAND OPENINGS AND GRAND ReOPENINGS
• BRAND PAID, PHOTOGRAPHER AND VIDEOGRAPHER ON-SITE FOR EACH OPENING
• DIRECTED PHOTO AND VIDEO SHOOTS, INCLUDING CONDUCTING INTERVIEWS
• KEY ATHLETE APPEARANCES
• ASSISTING THE MERCHANDISER WITH EACH ON-SITE VISIT PRIOR TO THE PHOTO AND
VIDEO SHOOTS, FINALLY RESULT SHOWN IN THE NEXT FEW PAGES
• FULL-SERVICE EVENT PLANNING (EXCLUDING ON-SITE SUPPORT)
• ELITE SHOP GRAND OPENINGS AND GRAND ReOPENINGS
• SMALLER EVENTS WITH ATHLETE APPEARANCES
• SHOP SPONSORED RACE SUPPORT
EVENT PLANNING & MERCHANDISING

3. • THE FOLLOWING PAGES SHOW MERCHANDISED CONCEPT STORES
• EACH SHOT WAS METICULOUSLY STAGED TO ENSURE PROMINENT SPECIALIZED
BRANDING
PROFESSIONAL PHOTOS

4. TWO WHEEL TANGO (CANTON, MI)

5. CYCLE SPORT CONCEPTS (CHATTANOOGA, TN)

6. CYCLE SPORT CONCEPTS (TAMPA,FL)

7. WEST END BIKES (PORTLAND, OR)

8. NORCAL BIKE SPORT (SANTA ROSA, CA)

9. • THE FOLLOWING PAGES SHOW MERCHANDISED CONCEPT STORES
• EACH SHOT IS MEANT TO SHOW HOW THE MERCHANDISED STORES LOOKED AND FELT
DURING AN EVENT
EVENT PHOTOS

10. FUNDRAISING EVENT

11. FUNDRAISING EVENT

12. WEST END BIKES GRAND OPENING

13. VILLAGE BIKES GRAND OPENING

14. NORCAL BIKE SPORT GRAND REOPENING

15. TWO WHEEL TANGO GRAND OPENING

16. TWO WHEEL TANGO GRAND OPENING

17. CYCLE SPORT CONCEPTS- TENN

18. NORCAL VIP NIGHT

19. NORCAL VIP NIGHT

20. OMEGA-PHARMA QUICK-STEP ATHLETE DINNER

21. CYCLE SPORT CONCEPTS TAMPA

22. • PROJECT MANAGEMENT EXPERIENCE WORKING WITH COPYWRITERS AND DESIGNERS FOR LARGE AND
SMALL PROJECTS
• E.G. UPDATING ALL MY12 AND MY13 PRODUCT FIXTURE SIGNAGE AND BIKE CARDS
• CREATING INDIVIDUAL ADS WITH A DESIGNER FOR 3 CONCEPT STORES (3 ADS/MONTH FOR ONE YEAR)
• WORKING WITH A DESIGNER TO SUPPORT THE MERCHANDISING TEAM
• GRAPHIC DESIGN FOR
• VINYL FOR MERCHANDISED WINDOW DISPLAYS
• GRAND OPENING COLLATERAL (T-SHIRTS, POSTCARDS, WATER BOTTLES, POSTERS)
• COMPETITOR ADS FOR INDIVIDUAL CONCEPT STORES
DESIGN

23. PREVAIL.
CAV’S WINNING
FORMULA
THEMOSTCOMPLETEPERFORMANCEHELMET
INTHEWORLDWITHTHEINDUSTRY’SBEST
COMBINATIONOFLIGHTWEIGHT,COMFORT,
WIND-CHEATINGAERODYNAMICS,AND
UNPARALLELEDVENTILATION.
PRINT COLLATERAL CREATED

24. 2011 S-WORKS Mountain Helmet
Kevlar Mesh Inner Matrix
Top View of Helmet
Rear View of Helmet
• Manipulated M5 alloy FSR frame with magnesium
link has 8” of rear wheel travel; an oversized,
forged head tube; rear derailleur protector, with
suspension linkage
• Cane Creek Double Barrel coil shock
• Custom colorway designed by Troy Lee Designs
for the world’s fastest bike, the Specialized Demo
8. Available for a limited time, only 250 produced
worldwide.
DEMO 8 FRAME
THE BIKE WITH TWO DOWNHILL WORLD
CHAMPIONSHIPS TO ITS NAME
MERCHANDISING SUPPORT COLLATERAL: PRINT COLLATERAL
CREATED AND/OR WORKED WITH A DESIGNER TO COMPLETE

25. MERCHANDISING SUPPORT COLLATERAL: PRINT COLLATERAL
CREATED AND/OR WORKED WITH A DESIGNER TO COMPLETE

26. PRINT COLLATERAL CREATED AND/OR WORKED WITH A DESIGNER
TO COMPLETE

27. SEPTEMBER 2011
| 910- 355-2453 | Jacksonville, NC |
GRAND OPENING SALE
SEPT 16 & 17 10AM-7PM
BRING THIS CARD IN TO RECEIVE A FREE $10 GIFT CARD*
Grand Opening Sale
Sales, Service and Accessories
We carry a wide range of Road,
Mountain, Triathlon, Fitness, BMX,
Kid’s Bikes and Beach Cruisers.
Check our website
for featured sale
items: Specialized, Felt,
S-Works and Eastern
SEPT 16 & 17 10AM-7PM
Bring this card in to receive a
FREE $10 GIFT CARD*
711 New Bridge St.
Downtown Jacksonville (next to main post office)
Jacksonville, NC
(910) 355-2453
* Limited to one per houshold. Expires 10/31/11
PRINT COLLATERAL CREATED

28. PRINT COLLATERAL CREATED

29. 12“
WHY FOLLOW RULES THAT DON’T EXIST
WHYFOLLOWRULESTHATDON’TEXIST
KONA
SW
AG
PENDING
FINAL
APPROVALOR
DESIGN
CHANGES
PRINT COLLATERAL CREATED

30. Kinetic Cycles
2525 Riparian Dr. Ste 100
Elk Grove, CA 95757
(916)

31. 683-­2453

32. •

33. www.kineticcycles.com
BIKES OF ALL TYPES:
kids,

34. family,

35. fitness,

36.
recreational,
enthusiast and race
PLUS - clothing and
accessories for any cyclist
We can store your purchase until Dec. 24th
We

37. also

38. offer

39. a

40. layaway

41. program

42. and

43. gift

44. cards.
SHOP LOCAL
PRINT COLLATERAL CREATED AND/OR WORKED WITH A DESIGNER
TO COMPLETE

45. | 2525 Riparian Drive #100 Elk Grove, CA | (916) 683-2453 | kineticcycles.com |
10’ x 10’Canopy:
* Substrate:600D Polyester White Peak/Black Valance
* Peak:Red,Grey,Black
* Valance Print:Red,Grey,white
* Trim:White
* All four sides alike
* Qty: 3
Wind Wing
* Size:28.5”x 146”
* Substrate:White 210 Nylon
* Print:Red,Black and Grey
* Single Sided
* Qty:6
PRINT COLLATERAL CREATED

46. HELPING YOU GET OUT AND RIDE!
THROUGH THE MONTH OF APRIL, B+L WANTS TO
HELP YOU FIND YOUR PERFECT BIKE.
B+L BIKE AND SPORTS
211 N HWY 101
SOLANA BEACH,

47. CA

48. 92075

49. •

50. 858-481-4148
B+L BIKE AND SPORTS
3603 CAMINO DEL RIO WEST
SAN DIEGO,

51. CA

52. 92110

53. •

54. 619-294-9300
EVERY BIKE
FOR EVERY BODY

55. www.blbikes.com

56. •

57. twitter.com/blbikes

58. •

59. facebook.com/blbikesportsarena
Choose Specialized’s versatile Ariel,

60. Crossroads

61. or

62. Expedition
for a balanced blend of on and off-road performance and comfort.
Share the joy of cycling with your tykes by getting them started with a
Hotwalk

63. or

64. Hotrock. Whether it’s comfort, gravel, pavement, or a first bike.
VISIT EITHER B+L LOCATION TO BECOME PART
OF OUR EVERY BIKE FOR EVERY BODY MISSION.
scan code to go to
our Facebook page
PRINT COLLATERAL CREATED

65. OCTOBER 1, 2011
PRINT COLLATERAL CREATED AND/OR WORKED WITH A DESIGNER
TO COMPLETE

66. Epic Bike and Sport| 6000 Northwest 63rd Terrace| Kansas City, MO
HAPPY HOLIDAYS
FROM
EPIC BIKE AND SPORT
PRINT COLLATERAL CREATED AND/OR WORKED WITH A DESIGNER
TO COMPLETE

67. THANK YOU!