This document outlines a business proposal to simplify the purchase and delivery of wines produced by local wineries in Amador and El Dorado Counties. The business will select wines to offer online in bundles categorized by varietal and description. Purchased wines will be delivered for free to homes in the Folsom to Placerville area. This new distribution model aims to increase enjoyment and access to locally made wines for local customers through an easy online shopping experience and home delivery. Interested wineries can work with the business by selling wine inventory directly that will be stored and promoted for sale until sold out.

1. Business introduction

2. Topics
• Business opportunity
• Purpose
• How we will accomplish it
• Value proposition
• How we will work with the industry
partners
• Summary
• Contact information

3. Business Opportunity
• Amador and El Dorado County have more
than ninety wineries that are diverse and
geographically spread out amongst the two
counties
• Most wineries are offering 8+ varietals plus
blends which can make the selection process
for customers overwhelming
• As a result, we can improve the access,
convenience, and shopping of locally made
wines

4. Our purpose
• To increase the enjoyment of locally made
wines by making them easier to purchase
in our local neighborhoods

5. How we will accomplish this
• We will tour the majority of local wineries/
vineyards in Amador and El Dorado County
to taste and select what wines we will offer
for sale
• We will offer wine in three pack bundles by
varietal and common description so that the
shopping experience is simplified
• We will deliver the wine purchased to local
homes for free (initially Folsom to Placerville)

6. Our value proposition
• We simplify the online shopping
experience by pre-selecting good valued
wines and offering wine in an easy
shopping categories and 3 packs
• We deliver to customers homes for free.
• We have no ongoing purchase
commitments (no club)

7. How we work with you
• We purchase wine directly from your
company
• We own the inventory and store it at our
facility
• We promote the wines to the customers
• We offer the wine at MSRP and focus on
wines not sold in the grocery channel
• We repurchase what sells the most until it is
no longer available

8. Summary
• Great new way to expose your wines to
more local customers
• New model of distribution via home
delivery
• The focus is local to local – local wines to
local customers – this is a community
based and focused business

9. Contact
• Lance Binley, co-founder and wine buyer
• lance@lovelocalwines.com
• 530-350-6501