The document discusses the unique opportunity that the 2012 Olympic and Paralympic Games in London provides for brands. It notes that broadsheet newspapers like The Telegraph will see a remarkable focus and remain a favored keepsake for major events like the Games. Brands have an opportunity to position themselves through association with The Telegraph's coverage of the Olympics and Paralympics. Major events carried by The Telegraph have previously seen large traffic and circulation increases, showing the scale of audience that will be reached.

1. OLYMPIC & PARALYMPIC GAMES
ONCE IN A LIFETIME OPPORTUNITY
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2. Unique scale
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3. Telegraph Olympic Audience Segmentation
Great Britain London
Games Time
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4. Standing out from the crowd
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5. All Star line up
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6. Mass awareness opportunity
• The focus on the Telegraph during the
Olympic and Paralympic Games will be
remarkable.
• For major events such as the Olympic &
Paralympic Games, broadsheet newspapers
remain the favoured collectible keepsake.
• The opportunity exists for brands to take a
leading role in positioning themselves
around the Telegraph’s Olympic &
Paralympic coverage in 2012.
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7. Major events add greater scale: Royal Wedding
+117%
traffic YOY
+20%
circulation
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8. Full calendar of editorial specials
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9. Timeline of new editorial products
Wave of public excitement
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10. Commemorative issues
Celebrate the event
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11. Digital challenge
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12. Telegraph Contacts
Olympics Editor – jacquelin.magnay@telegraph.co.uk
Olympics content planner – andrew.fifield@telegraph.co.uk
Digital Olympics Editor – chei.amlani@telegraph.co.uk
Head of Sport Sponsorship – ben.dunn@telegraph.co.uk
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