Pitch presentation Tech Fest Solvthis

1. Din hantverkare i mobilen
1

2. Our Vision...
… is to empower everyone to repair, build
and create anything, everywhere.
By providing the best advice possible to enable
customers to fix problems themselves.
2

3. We are solving a large consumer issue
Enabling consumers to instantly get advice from a
professional handyman via video call
One point of contact -­ we deal with any problem and point the
consumer in the right direction if they need specialist help on site
Instant response, 7 days a week, 8am to 8pm,
all over sweden
Significantly reduced costs
We use only qualified professionals.
If needed, we send the right professional with the right tools/spare
parts to the customer
1. Confusion who to call
2. Long and inconvenient waiting times
3. High costs
4. Scared to do something wrong
3

4. We are a senior team with lots of relevant experience
Founders
Advisors
CEO
-­‐ the
Doer
Marianne
Uddman,
former
investor
at
Creathor
Venture
with
lots
of
operational
experience
in
sales,
marketing
and
innovation
in
FMCG
(AB
Inbev).
CMO
-­‐ the
Dreamer
Martin
Wettergren,
social
Marketing
guru
with
a
financial
background,
serial
entrepreneur
and
founder
of
multiple
successful
startups
(Whispr,
Mediapilot,
Caterbee).
CTO
– The
Thinker
Dr
Maz
Naiini,
serial
entrepreneur
with
PHD
in
physics
with
an
abundance
of
mobile
app
development
experience
(Voi,
Mc
Donald’s,
Mr
Green,
SEB)
Partik
Illerstig,
Ex
McKinsey
and
serial
entrepreneur
(Qliro,
Rocket
Internet)
currently
CEO
of
Care
by
Volvo.
4

5. We are looking at a massive worldwide opportunity
589B€
DIY
Market
worldwide
(2017)
*
+2,6
%
2016
2.9m
privately
owned
properties
(Sweden
excluding
rented
properties)
10%
making
3
calls
per
year
a
20
€
=
17.4m
€
5
*Fediyma (European Federation of DIY Manufacturers)
Sweden
(testmarket
before
moving
international)
Partnerships with big brands will drive user acquisition
• DIY warehouses (Bauhaus, Byggmax, Krauta, Hoornbach etc)
• Various housing associations in sweden (SBC, HSB, etc)
• Sharing economy/rentals (Don för Person, Hygglo, Cramo etc)
• Real estate agents (länshem)
• Insurance (Folksam, IF, Trygg Hansa etc)
(bold = in discussion)
Use case SBC:
• Looking to increase service in their buildings and decrease
administration for facility management on site.
• 300 000 clients staying in their buildings.
• We’re looking to launch collaboration with Stockholm, Gothenburg
and Malmö to begin with
Use case Bauhaus:
• Looking to increase their online sales
• Providing the possibility to order tools and materials directly
through solvthis
• Handyman will create a shopping listfor the customer and order
everything directly for them

6. How it works
Log your problem Receive a video call
back from one of
our professionals
1 2 Show the
professional the
issue you are
having and solve it
together with
him/her on the call
3 If you need more
help on site, we
will send a
professional to
your house to
Solvthis
4
6

7. And Yes it really works – see some of our
customer reviews
7

8. Issues
that
are
always
on
the
‘to
fix’
list
● Fix
a
hole
in
the
wall
● Fix
a
rinning
toilett/tap
● Fix
a
door
that
does
not
close
properly
● Change
a
shower
head
● Change
a
toilett
● How
to
change
a
spotlight
80%
Many examples of what can be solved via videocall
What if you could Solvthis
yourself, fast, cheap and
with professional help
using your smartphone?
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Urgent
-­‐ need
immediate
help
● Smelling
drainage
● Electrical
fuse
does
not
work
● No
hot
water
● No
heating
● Dishwasher
does
not
work
Projects
● building
a
garden
shed
● Laying
a
new
terasse
How
Solvthis
can
help:
● Give
advice
on
call
on
how
the
customer
can
fix
the
problem
themselves
● Give
guidance
which
tradesmen
the
customer
should
contact
for
help
or
where
to
get
the
right
sparepart
● Write
a
shopping
list
of
materials
needed
(eventually
being
able
to
order
it
directly
through
a
partner
such
as
Bauhaus)
● Give
a
second
opinion
on
quotes
or
work
done
● Send
out
handymen
to
consumers
who
need
help
15% 5%

9. Solvthis is sustainable at heart
Solvthis addresses environmental and social challenges:
❖ by empowering consumers to fix problems themselves,
❖ significantly reducing C02 due to less transportation.
❖ content about environmentally friendly materials
❖ Information about best way to recycle/get rid off materials
❖ encouraging repair rather than buying new
❖ Encouraging renting tools
❖ gives pensioners an option to still feel useful after retirement
❖ provides a way for craftsmen on sick leave to still be enganinging in
their area of expertise
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10. Solvthis
is
the
only
service
with
which
the
customer
can
get
immediate
professional
advice
Solvthis
Done service
Clas Fixare/
Bauhaus
Offerta/Task
Runner
Acute
help
within
a
few
hours
Remote
help
Video
consultation
Focus
on
smaller
issues
uninteresting
for
most
professionals
Quality
assurance
Professional
craftsman
Significant
cost
saving
Compared
to
traditional
service
✔ ✔ ✔ ✔ ✔
✔
✔ ✔
✔
✔
✔✔
✔
Call the one ✔✔
Handyman
Larry
✔ ✔ ✔ ✔ ✔
Closest
competitors

11. People know less and less about fixing stuff around their homes whilst
video consultation is becoming more and more common in all verticals.
11
https://www.breakit.se/artikel/21018/hemset-­vill-­gora-­
professionell-­inredningshjalp-­lattillganglig
https://www.breakit.se/artikel/20687/mindler-­
later-­dig-­prata-­med-­psykolog-­via-­en-­app-­far-­
in-­34-­miljoner
https://www.svd.se/jennie-­hammar-­var-­
generation-­ringer-­rormokaren-­for-­har-­i-­
handfatet

12. Solvthis uses 3 main revenue streams
Core Business 3 revenue streams*:
Rev Stream 1:
• 200SEK per call 50/50 split with service
professional
Rev Stream 2:
• Subscription (especially relevant for projects such
as building a shed…)
Rev Stream 3:
• Commission from companies receiving the home
visit jobs
*ROT applicable
Other planned revenue streams:
• Extension of categories
• Affiliate marketing to e-­commerce sites
• Cooperation with tool renting services
• Advertising
12

13. 13
-­8.000
-­7.000
-­6.000
-­5.000
-­4.000
-­3.000
-­2.000
-­1.000
0
Juni 19
Okt 19
Feb 20
Juni 20
Okt 20
Feb 21
Juni 21
Okt 21
Feb 22
Juni 22
Okt 22
Feb 23
kSEK
Accumulated Cashflow
39.840 SEK
2.637.600
SEK
21.592.880
SEK
50.915.300
SEK
132.161.040
SEK
-­
20.000.000
40.000.000
60.000.000
80.000.000
100.000.000
120.000.000
140.000.000
2019 2020 2021 2022 2023
Revenue
end
of
year
1 end
of
year
2 end
of
year
3
number
of
downloads
sweden
/month 3.247
26.182
82.170
number
of
downloads
international
/month -­‐ 200
34.637
number
of
calls
/
month 670
8.768
17.151
conversion 21% 33% 15%
customer
payment
per
call 200
SEK
200
SEK
200
SEK
cost
handyman 100
SEK
100
SEK
100
SEK
margin
after
variable
cost 54
SEK
66
SEK
66
SEK
%
of
employed
handymen 0% 50% 50%
Kickback
per
home
visit
(10%
of
2000kr
invoice) 200
SEK
200
SEK
200
SEK
%
of
calls
that
need
handyman
send
out 0% 10% 20%
Internationalization
Cash
flow,
Revenue
and key KPIs

14. 14
Din hantverkare i mobilen