The Center for Women and Gender at Utah State University aims to promote opportunities for men and women through bringing speakers to campus, supporting faculty research, and recognizing those making a difference. Its social media goals are to promote events, increase recognition of the organization, and discuss topics like sexuality and politics. Key strategies include weekly blog posts, a remarkable women series, and social media campaigns using hashtags like #FeministFridays. The presentation outlines content calendars, target audiences, and recommendations for optimizing posts across Facebook, Twitter, and Instagram.

1. The Center for
Women and
Gender
Kristen Steiner

2. CWG’s Mission
Strive to create a professional and social climate focused on enhancing
opportunities for men and women.
CWG’s Action Items
● Bring in national/intl speakers to educate public
● Finance faculty research regarding
● Recognize the men and women making a difference
● Promote Perspectives Club and university participation

3. CWG’s Social Media Goals
● Promote events
● Increase followership and recognition of organization
among university students
● Promote Nicholas Kristof
● Focus on the topics of sexuality and politics
● T-shirt push

4. Strategies
Campaigns:
● Weekly Blog Posts
● Remarkable Women Series
● #DidYouKnow
● #FeministFridays
● #WCW
● A Day at the CWG
● Events

5. Content Calendar

6. CWG’s
Audiences

7. USU faculty, staff, and students
Community members
Alumni
Scholarship donors

8. Facebook

9. Twitter

10. Instagram

11. Goal
Implementation

12. 1. Plan Posts

13. 2. Schedule

14. 3. Posts

15. Posts Continued...

16. Posts Continued...

17. 4. Analyze
● Posting Time
● Pictures or No?
● Hashtags
● Familiarity
● Personal
● Timing → elections season

18. Recommendations

19. What’s
Next?
● Show off CWG/Perspectives Club
● Platforms
○ FB → consistent
○ Twitter → keep it
○ Instagram → more frequent
● Pictures are key
● Watch post timings
● Focus on surrounds/happenings
● #wcw → #mcm
● Hashtags
● Remarkable Women Series
● Live Streaming

20. Thank You