Mapping the Evolution of Marketing in Response to the Connected Vehicle: The automotive industry and its broad ecosystem of OEMs, suppliers, dealers and other affiliates is one of the largest marketing engines in the world. Technology has a storied history of disrupting marketing models and the revenue streams they drive and the connected vehicle has all the hallmarks of triggering a major watershed era. Who will control the new marketing channels? What new revenue stream could change enable? How will these new models change talent requirements within the marketing function? Speaker: Kevin Sangsland, APR and vice president of Airfoil.