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A Better Data Plan
Case Study on TELCOs
Present By: Mohammed Al Babeli
Business Intelligence and Analytics System
For
DECISION SUPPORT SYSTEM
Outlines
 What is the TELCOs
 Customer Intelligence and Business Intelligence
 What are the main challenges for TELCOs?
 How can data warehousing and data analytics help TELCOs in overcoming
their challenges?
 Why do you think TELCOs are well suited to take full advantage of data
analytics?
What is the TELCOs
 The TELCOs refers to mobile service providers (i.e Telecommunication
companies)
 Mobile service providers that helped trigger the explosive growt h of the
industry in the mid- to late-1990s have long reaped the benefits of being first
to market.
 To stay competitive, these companies must continuously refine everything
from customer service.
Customer Intelligence and Business
Intelligence
 Customer intelligence (CI) is the process of gathering and analyzing
information regarding customers; their details and their activities, in order to
build deeper and more effective customer relationships and improve strategic
decision making.
 organization collects from both internal and external sources.
 The purpose of CI is to understand customer motivations better in order to
drive future growth.
What are the main challenges for TELCOs?
 In fact, companies face many of the same challenges ,these challenges
include :
1. retaining customers
2. decreasing costs
3. fine-tuning pricing models
4. improving customer satisfaction
5. acquiring new customers
6. understanding the role of social media in customer loyalty.
How can data warehousing and data analytics
help TELCOs in overcoming their challenges?
Help carriers secure or improve their
standing in an increasingly competitive
marketplace.
How can data warehousing and data analytics
help TELCOs in overcoming their challenges?
Retaining customers
 trace the steps involved with each process
to understand points of failure and acceleration.
 improve the overall satisfaction with
onboarding new customers.
How can data warehousing and data analytics
help TELCOs in overcoming their challenges?
Decreasing costs
 Cost reduction is the process used by companies to reduce their costs and increase
their profits. Depending on a company’s
services or product, the strategies can vary.
Every decision in the product development
process affects cost.
 Companies typically launch a new product
without focusing too much on cost.
Cost becomes more important when
competition increases
and price becomes a differentiator
in the market.
How can data warehousing and data analytics
help TELCOs in overcoming their challenges?
Improving customer satisfaction
 Customer satisfaction is a term frequently used in marketing
 It is a measure of how products and services supplied by a company meet or
surpass customer expectation.
How can data warehousing and data analytics
help TELCOs in overcoming their challenges?
Acquiring new customers
How can data warehousing and data analytics
help TELCOs in overcoming their challenges?
Understanding the role of Social Media
 The expanding use of social networks
is changing how many organizations
approach everything from customer
service to sales and marketing.
More carriers are turning their attention
to social networks to better understand
and influence customer behavior.
Why do you think TELCOs are well
suited to take full advantage of data
analytics?
Questions ,,,?

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A better data plan

  • 1. A Better Data Plan Case Study on TELCOs Present By: Mohammed Al Babeli Business Intelligence and Analytics System For DECISION SUPPORT SYSTEM
  • 2. Outlines  What is the TELCOs  Customer Intelligence and Business Intelligence  What are the main challenges for TELCOs?  How can data warehousing and data analytics help TELCOs in overcoming their challenges?  Why do you think TELCOs are well suited to take full advantage of data analytics?
  • 3. What is the TELCOs  The TELCOs refers to mobile service providers (i.e Telecommunication companies)  Mobile service providers that helped trigger the explosive growt h of the industry in the mid- to late-1990s have long reaped the benefits of being first to market.  To stay competitive, these companies must continuously refine everything from customer service.
  • 4. Customer Intelligence and Business Intelligence  Customer intelligence (CI) is the process of gathering and analyzing information regarding customers; their details and their activities, in order to build deeper and more effective customer relationships and improve strategic decision making.  organization collects from both internal and external sources.  The purpose of CI is to understand customer motivations better in order to drive future growth.
  • 5. What are the main challenges for TELCOs?  In fact, companies face many of the same challenges ,these challenges include : 1. retaining customers 2. decreasing costs 3. fine-tuning pricing models 4. improving customer satisfaction 5. acquiring new customers 6. understanding the role of social media in customer loyalty.
  • 6. How can data warehousing and data analytics help TELCOs in overcoming their challenges? Help carriers secure or improve their standing in an increasingly competitive marketplace.
  • 7. How can data warehousing and data analytics help TELCOs in overcoming their challenges? Retaining customers  trace the steps involved with each process to understand points of failure and acceleration.  improve the overall satisfaction with onboarding new customers.
  • 8. How can data warehousing and data analytics help TELCOs in overcoming their challenges? Decreasing costs  Cost reduction is the process used by companies to reduce their costs and increase their profits. Depending on a company’s services or product, the strategies can vary. Every decision in the product development process affects cost.  Companies typically launch a new product without focusing too much on cost. Cost becomes more important when competition increases and price becomes a differentiator in the market.
  • 9. How can data warehousing and data analytics help TELCOs in overcoming their challenges? Improving customer satisfaction  Customer satisfaction is a term frequently used in marketing  It is a measure of how products and services supplied by a company meet or surpass customer expectation.
  • 10. How can data warehousing and data analytics help TELCOs in overcoming their challenges? Acquiring new customers
  • 11. How can data warehousing and data analytics help TELCOs in overcoming their challenges? Understanding the role of Social Media  The expanding use of social networks is changing how many organizations approach everything from customer service to sales and marketing. More carriers are turning their attention to social networks to better understand and influence customer behavior.
  • 12. Why do you think TELCOs are well suited to take full advantage of data analytics?