This document discusses how data analytics can help telecommunications companies (TELCOs) overcome challenges. TELCOs face challenges like retaining customers, decreasing costs, improving pricing and satisfaction. Data warehousing and analytics can help TELCOs retain customers by analyzing customer processes to improve satisfaction. It can help reduce costs by strategizing across the product development process. Additionally, it can improve satisfaction by monitoring how products meet expectations. Data analytics also helps TELCOs acquire new customers and understand the role of social media in customer loyalty. Overall, TELCOs are well-suited for data analytics due to the large amount of customer data they collect.