Jarrod Bird has over 5 years of experience in music label and publishing roles, including positions at Future Classic and Universal Music Australia. He has a strong background in project management, digital marketing, and business operations. His skills include marketing strategy, social media management, product launches, sync placements, and building international partnerships. At Future Classic, he helped increase revenue and profile through new systems and relationships in key markets like the US and France.

1. Jarrod Bird
jarrodbird@hotmail.com
+44 07403560627
Skype: jarrodbird27
LinkedIn profile
CAREER PROFILE
Music Label and Publishing professional with five years experience in the music industry, with a
strong focus on project management, digital marketing operations and administration.
Strengths and skills include marketing and project strategy and management, online and offline
marketing implementation, innovation, experienced understanding of key markets, staff leadership,
risk assessment, communication (verbal and written), client engagement and support, research,
statistical analysis, business affairs advice, negotiation and administration, process development,
and process re-engineering.
CAREER SUMMARY
Future Classic Oct 2013 – Oct 2015
Publishing & Licensing Manager Oct 2013 – Oct 2015
Universal Music Australia Aug 2011 – Oct 2013
Frontline Marketing Coordinator Nov 2011 – Oct 2013
Frontline Marketing Intern Aug 2011 – Nov 2011
Fuzzy Touring & Events Jul 2010 – Jan 2011
Touring & Logistics Intern Jul 2010 – Jan 2011
PROFESSIONAL EXPERIENCE
FUTURE CLASSIC Oct 2013 – Oct 2015
Future Classic is a leading Management, Recording Label, Publishing and Touring Company based
in Sydney, Australia. Future Classic has been in operation for 10 years and are recognised
worldwide for fostering widely successful careers for artists including Flume, Chet Faker, Flight
Facilities, Ta-ku and many more.
Publishing & Licensing Operations Manager
• Team and Operations Management, overseeing two sub-publishing teams, Kobalt Music
Publishing (World excluding France) and Because Editions (France) in respect to Future
Classic’s publishing roster and catalogue. The role leads two international teams that focus
on Synchronisation, Creative Services and A&R, and the administration and registration of
songs, all focusing on maximising revenue.
• Project Management, overseeing release titles (albums, EPs and singles) on the Label side -
responsible for marketing, product strategy, social media plan, scheduling and product set-
up, and liaising with internal and external stakeholders.

2. Jarrod Bird jarrodbird@hotmail.com
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• Overseeing internal A&R and Creative Process, including handling communication and
execution of writing and recording sessions, video briefs and execution and remixes.
Overseeing and chairing weekly A&R meeting to keep numerous projects on track.
• Overseeing business affairs for all aforementioned commercial areas.
Achievements:
1. Increased Future Classic’s Facebook followers by 50% by coordinating and implementing a
two-month-long content and paid-media plan.
2. Successful paid online and offline marketing campaigns in Australia for album releases, Chet
Faker Built On Glass, Flume Flume: Deluxe Edition and Flight Facilities Down To Earth,
which respectively debuted at #1, #3 and #3 on the ARIA album charts.
3. Responsible for the successful pitch placement of Flume’s song, The Greatest View, in a
global, all media campaign for the game, Assassin’s Creed Unity. Further nominated for
Sync of The Year in the Game Trailer category at the 2015 Sync Awards. This is Future
Classic’s highest paying sync to date.
4. Responsible for the build out of FC’s publishing and sync operations in key international
markets. Oversaw an increase in revenue (by 60%) and Profile in regards to Publishing and
Sync by introducing and overseeing master side sync reps in USA and France and being the
first Future Classic liaison to Kobalt and Because Editions. This led to a direct increase in
revenue and brand awareness
5. Panellist at EMC Conference 2014 - ‘The Team Behind Flume’ – chosen to represent as
Publisher of Flume
6. Designing and implementing new systems to document product management procedures
including A&R and Business Affairs for the commercial release of Recordings, Compositions
and Remixes
7. Planned, designed and commissioned the new Future Classic website and CMS (Content
Management System)
8. Represented Future Classic on a two-week trip to the USA (NYC, LA) in June 2015. The
purpose of the trip was to strengthen relationships with music supervisors and included
meeting with Kobalt teams and music supervisors at media agencies, film and TV
distributors, gaming companies and independent sync houses.
UNIVERSAL MUSIC AUSTRALIA Aug 2011 – Oct 2013
Universal Music Group is the largest Major Record Label in the world. UMG is home to some of the
world’s most reputable labels including Island, Interscope, Def Jam, Mercury, Polydor, Republic and
many more. UMG was undergoing a major acquisition (purchase of EMI Recordings) during my last
12 months that resulted in a number of personnel changes. As a result I rapidly took on more
responsibilities.
Frontline Marketing Coordinator
• Project Coordination, overseeing management of artist release assets respective of each
division of the business (Sales, Promo, Licensing, D2C etc) including but not limited to
media presenters and sales media presenters.
• Campaign Management, developing strategy and implementing digital marketing campaigns
via Facebook, Google Display Network (GDN) and YouTube Pre-Roll.

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• This role reports to the respective Label Manager and direct to the Director of both
International and Domestic Labels.
• Labels worked on: Interscope, Island (international & domestic), Mercury (international &
domestic), Republic, Hollywood, Modular, Dew Process, Polydor, Big Machine, Nashville,
Disney and Geffen.
Achievements:
1. Successful Product management of The Preatures’ second EP, Is This How You Feel? that
led to Gold accreditation and #10 placement in triple j’s Hottest 100 in 2013 for the title track
2. Managed a fully catered Album Launch Party for Boy & Bears’ album, Harlequin Dream. This
involved significant event management – launch was held in a large warehouse with antique
carnival equipment and included a performance by Boy & Bear and set a benchmark for
future launches at UMG
3. Positive recognition received from senior management which led to Promotion from frontline
marketing intern to frontline marketing coordinator within three months
4. Worked on and contributed to notable album campaigns, including Mumford & Sons’ Babel
(#1), Disclosure’s Settle (#2), Kanye West’s Yeezus (#1), Jay Z’s Magna Carter (#1), Black
Sabbath 13 (#3), Bon Jovi What About Now (#1)
FUZZY EVENTS & TOURING Jul 2010 – Jan 2011
Fuzzy is a successful events and touring company that have been in operation in Australia for over
15 years. They are responsible for creating and running Australia’s most successful festival brands,
including Parklife, Field Day, Harbourlife, Shore Thing and Listen Out.
Touring & Logistics Intern
• This role focused primarily on touring and logistics reported to the Touring Manager and
Touring Director. Responsibilities included collating all information respective of touring
logistics (flights, accommodation, set times, venue etc.) and then generating an artist
itinerary and also on-ground duties including artist liaison at festivals.
• This role also focused on collating digital content for sharing on Fuzzy social media channels
in support of club and festival tours.
Achievements:
1. Awarded Artist Liaison role at Parklife Festival (Brisbane) and Shore Thing Festival. The role
required transporting artists to stages for their respective performances and also
transporting to-and-from triple j interviews that were broadcast live nationally.
2. Contributed to the Parklife National Tour Book – researched and compiled information on
activities to do and places to see and eat in each city.
3. Researched and compiled an Australian Artist booking agent contact spreadsheet.

4. Jarrod Bird jarrodbird@hotmail.com
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TECHNICAL PROFILE
1. Highly proficient in utilising digital advertising platforms including Facebook (power editor),
Google Display Network (GDN), Google Adwords and YouTube Pre-Roll.
2. Highly proficient in utilising analytics tools including Google Analytics
3. Highly proficient in briefing generation of digital content, including static and animated social
media assets, Online and Television commercials and also writing copy for the
aforementioned.
4. Highly proficient in managing artist and brand social media channels
5. Highly proficient in all Microsoft Office Applications (Word, Excel, PowerPoint)
6. Experienced Adobe Photoshop user
7. Experienced with digital product set up from generating metadata to product ingestion on
DSPs. Primarily used Believe to ingest digital products and also iTunes Connect.
8. Experienced with requesting quotes and placing vinyl orders. Primarily used Pirate Press as
broker for most recent titles.
9. Experienced in liaising with both Digital and Physical retailers in respect to pitching in
release titles and arranging POS marketing implementation.
10. Experienced in using the Word Press content management system (CMS).
EDUCATION
2008 – 2010
Bachelor Of Entertainment Business Management completed at JMC Academy with a Credit
average.
2007
Cert III & Cert IV Of Personal Training completed at Australian Institute of Fitness with a Distinction
average.
2000 – 2005
Higher School Certificate completed at Balgowlah Boys High School
INTERESTS
Collecting records, surfing, reading and science.
REFEREES
Nathan McLay Simon Moor
Founder / Managing Director Managing Director ANZ
Future Classic Kobalt Music Group
Bridie Connellan Anna Burns
Marketing Director General Manager
Universal Music Australia Future Classic
Contacts available upon request