Cogentic Advisors Biographies

1. cogentic
clear strategy | precise execution
Innovation | Incubation | Investment
ROBERT R. YAMASHITA
Managing Director – Innovation Services
Mr. Yamashita has been involved with the Media & Entertainment (M&E) and Consumer Electronics (CE) industry
sectors since 1987. He has over eleven years of executive management (V.P. Strategy and Business Development at
THX; Director Business Alliances at Sony) and corporate and technology strategy consulting, including experience as
a Principal Consultant in digital media strategy at PricewaterhouseCoopers.
Specializing in monetizing technology IP since 1995, his focus has been at the convergence of M&E and CE. Several
representative examples including leading the team that drove DivX into CE, helping fuel their 2006 IPO ($625M),
establishing alliances that created the world’s first networked DVD player for Zoran/Digital5 (2002), and launching a
new global video format while at C-Cube (1998).
His recent engagements have included digital media technology and strategy for several major Hollywood studios,
large CE companies and various technology startups. Mr. Yamashita has prior industry experience in strategic
planning, alliance management, business development and marketing management at CE, semiconductor and
communications companies. Robert has a lengthy publication and speaking history in areas of New Media business
models, DRM, DAM, DSP, video compression, and advanced IC architectures.
Mr. Yamashita holds a B.S. with Honors from the California Institute of Technology.
GLEN W. ANDERSON
Chief Operating Officer
Glen was most recently in investment banking with Oppenheimer & Co. in New York and prior with Jefferies & Co. in
San Francisco, focused on telecom, networking and media. Prior to his career in investment banking, Glen worked in
the commodity trading business in New York, the venture capital industry in Europe and the hedge fund industry in
Chicago.
Glen has been close to technology his entire career beginning as an engineer in Motorola's mobile devices business,
supporting the design of revolutionary products such as the Motorola StarTAC and the Multiple Application Phone -
the world's first "smart-phone". He has been a technology consultant to Lehman Brothers, the New York Stock
Exchange and Midway Games, and consultant to Sprint Wireless and Comcast, among others in technology and
organizational strategy.
Glen holds a B.S. Magna Cum Laude in Engineering, and an MBA with Honors from The University of Chicago. Glen
holds series 7, 24, 63, 79, 86 and 87 FINRA securities licenses.
WEST COAST OFFICE EAST COAST OFFICE
18340 Collins St., Suite E (818) 578-6930 office 228 Park Ave South, Suite 22850 (212) 504-9555 office
Tarzana, CA 91356-2474 (650) 722-6717 mobile New York, NY 10003 (773) 510-5900 mobile

2. Cogentic Biographies
Page 2 of 3
MICHAEL L. WOOD
Managing Director
Michael has extensive experience as a Senior Executive (COO, EVP, VP/GM) for Consumer Electronics (CE) chip
and software companies, including 13 years of general and operations management, product and marketing strategy,
IP portfolio management, systems/software architecture and technology commercialization. His track record of
success includes growing revenue, market share and profit at multiple companies ranging from early stage ventures
to Fortune 100.
With deep expertise in the CE ecosystem and infrastructure, Michael has held leadership roles at Spatializer Audio
Labs (COO/EVP Business Development) where he was in charge of all IP licensing operations, product, and
technology roadmap; Zoran Corporation (VP/GM – Home Entertainment) where he grew revenue 3x and increased
market share 50% and raised margin 50%; and C-Cube Microsystems, where he established the company as the
market leader in video compression devices for the CE market. He also has significant technology architecture and
strategic/tactical marketing experience from earlier roles at Intel and Stanford Telecommunications.
Mr. Wood has a Bachelor of Science in Computer Science from Cal Poly San Luis Obispo.
KELLI RICHARDS
Managing Director
Ms. Richards specializes in strategic partnerships & alliances, content acquisition, brand strategy and campaign
development, event production, new business model deployment for A-List musicians, disruptive innovative
technology companies, and established CE and media companies.
Most recently, Ms. Richards spent 10 years at Apple, spearheading and driving their music and entertainment
initiatives. She also worked with Silicon Graphics (SGI) in their Entertainment Marketing group; with EMI Music (A&R
executive), and at Guitar Player Publications earlier in her career. During her consulting career, her clients have
included Apple, Motorola, Sony, Philips, Virgin Mobile, PassAlong Networks, Orb Networks, Todd Rundgren, and
Triumph.
Ms. Richards is acknowledged as an early pioneer in digital music. For the past two decades, she has also been an
acclaimed producer of projects and events including: MB-5, Tribute to Paul McCartney CD, California Music Awards
(formerly the BAMMIES), Webby Awards, the Pollstar Awards, and many others. She has co-authored two books –
"The Art of Digital Music: 56 Artists, Visionaries & Insiders Reveal Their Creative Secrets” (2005), and "Creating
Business Breakthroughs You Want: Secrets and Strategies of the World's Greatest Mentors" (2004). A frequent panel
moderator and speaker at digital media conferences, Ms. Richards is an expert advisor to the media on digital music
and entertainment, artist-related issues, and integrated brand entertainment.
Ms. Richards holds an MBA with an emphasis in marketing, and a BA in marketing/filmmaking from San Jose State
University, and she is also a Certified Life Coach.
WEST COAST OFFICE EAST COAST OFFICE
18340 Collins St., Suite E (818) 578-6930 office 228 Park Ave South, Suite 22850 (212) 504-9555 office
Tarzana, CA 91356-2474 (650) 722-6717 mobile New York, NY 10003 (773) 510-5900 mobile

3. Cogentic Biographies
Page 3 of 3
DAVID A. GOLDSMITH
Director – Media & Entertainment Industry Vertical
Mr. Goldsmith is an experienced broadcast, film and TV executive with over 25 years in the Hollywood Entertainment
community. He supervised or produced hundreds of hours of programming including “Shogun,” “Max Headroom,”
“Perfect Strangers,” and “She’s The Sheriff,” and as senior manager/creative affairs specialist, headed up
programming operations for Grant-Tribune Productions, Lorimar Television, Gaylord Productions, Chuck Fries
Productions, Paramount Television and MGM Television.
Most recently, Mr. Goldsmith was GM of the IPTV initiatives for DAVE Networks, leading content licensing and
aggregation initiatives with Hewlett-Packard, as well as developing business in Social Networking. Mr. Goldsmith
works with traditional entertainment and media companies to re-purpose content for new digital distribution platforms,
as well as advises clients on content deployment and monetization strategies. Examples of his work include content
distribution and monetization programs across a vast array of digital media platforms including VOD, IPTV, Mobile
and IP Broadband, P2P, and interactive TV, as well as Digital Signage networks that address the Digital Out-Of-
Home market.
Mr. Goldsmith earned his Juris Doctor (JD) law degree from Southwestern University School of Law and his BS
degree from USC’s Marshall School of Business. He is a Founding Member on the Board of Directors for two national
non-profits, the Entertainment Industries Council and The End Hunger Network. His active professional memberships
include WGA, PGA, NATPE, ATAS, Digital Hollywood, iTV Alliance, and DCIA.
JOHNEY KIM
Director – Asia/Pacific Region
Mr. Kim has been working in the consumer electronics and technology licensing business for over 20 years. From
1989 to 2005, Mr. Kim held various management roles at Samsung Electronics. His responsibilities included market
research, product development, technology outsourcing, sales channel development, business management, and
marketing for CE products.
Johney has been engaged in consulting in invention monetization and patent strategies since 2007, and helped many
Asian companies to successfully monetize their intellectual property. He has also been quite successful in identifying
M&A exits and IP-acquisition opportunities for IP-based start-up ventures and has helped many of these companies
source investment capital from global major financial and strategic investors. Mr. Kim also has deep experience in
business relations and markets in both Asia and North America.
Mr. Kim earned postgraduate qualifications in Marketing and Business from Samsung Institute Management &
Technology.
WEST COAST OFFICE EAST COAST OFFICE
18340 Collins St., Suite E (818) 578-6930 office 228 Park Ave South, Suite 22850 (212) 504-9555 office
Tarzana, CA 91356-2474 (650) 722-6717 mobile New York, NY 10003 (773) 510-5900 mobile