1. Dean Purcell
dean.purcell@gmail.com
Professional Profile I am an intelligent,motivated, diplomatic,calmand passionateBusiness Analyst.On a daily
basis I seethe valuethat the artof Business Analysis addsto a business and their projects.I
am a puristBusiness Analyst with an activeinvolvement in the BA community. I have
experience workingon the vendor/IT sideand the business side,with exposure to UML,
BPMN, Agile, and Prince2.
My key skill areasinclude:
 BusinessCase
development
 Requirementselicitation
 Requirementsanalysis
 SignificantSDLCexperience
 SCRUM master
 Team andStaff management
 Presentingandpublicspeaking
Professional
Accomplishments
Business Casedevelopment
 Enterprise ContentManagement(OpenText) forOneTechIAG
 Networkinfrastructure uplift forMeridian - $2.2M project
 Data Storage upgrade for Meridian - $2.5M project
 IT componentforCaregiverAcquisition forMSD
Business Analystleadership
 Full staff managementof ateamof 2 SeniorBA’sat Meridian
 Resourcing,mentoringandperformance managementof a teamof 5-9 BA’sat
MSD
 Projectteamleadof the US implementationof the GentrackBillingand
Customermanagementsoftware –5 to 15 memberteamof BA’s,developers
and testers
Major projectwork
 Seniorandsole BA on the developmentandimplementation of FlyBuysGift
Card solutionatLoyaltyNZ.22 Use Casescoveringthe full businessuse of one
of NZ’sfirstnationwideelectronicgiftcards
 Keymodificationstoandimplementationof the GentrackBillingandCustomer
managementsoftware toMxEnergyinthe US at Gentrack
 Projectmanagementof the contentand the deploymentof multiple CYRAS
releases (the bespokeSocial WorkerCase/ClientManagementapplication) at
MSD
BA initiatives
 Developmentandimplementationof the Meridian BA peerreview process
 “Requirements101” trainingcourse development,“Personal brandfora BA”
workshop,bothat Meridian
 Centre of Excellence atMSD, initiatedand ran quarterlyforums
 IIBA WellingtonEventsCommittee (2years)

2. Work History September 2013 – present
Senior Business Analyst,IAG– Workingin the Corporate Officeproviding supportto the
supportingbusiness units (Finance,IT,Office of the CEO, etc). Primarily workingon the
implementation of a new project delivery framework, plus Business Casedevelopment and
small end-to-end initiatives.
October 2011 – July 2013
Lead Business Analyst,Meridian Energy - NZ’s largestelectricity generator, generating from
100% renewable resources.The ICT department is a high performing unit, with over a
dozen BA’s.
May 2008 – September 2011
Senior Business Analyst(TeamLead) at the Ministry of Social Development (MSD), one of
NZs largestgovernment departments that looks after benefit payments, child & youth &
student & senior welfare, with one of the country’s largestIT departments, including a BA
group of over 40.
June 2005 – September 2007
Senior Business Analyst atLoyalty NZ, who manage NZs most iconic loyalty brand Fly Buys.
November 1997 – May 2005
Business Analyst<- Team Lead <- Software Engineer at Gentrack, who develop and supply
specialistsoftwarefor energy utilities.
Education Bachelor of Computer Science
Victoria University of Wellington - 1995
Leadership from the InsideOut – Meridian’s 6 month program raising personal self
awareness to improve management capability.
Other Skills UML – experience in both Structural and Behavioural
SCRUM Master and Kanban trained
iServer, Sparx EA
LZA – SOA Junior Architect
IIBA member, since2006
Basic,Java,PHP coding
SQL
References Reference details availableon request:
Ruud Dautzenberg – Business AnalystServices Manager,ICT, IAG
Jane Sinnett – Senior Business Analyst,ICT, Meridian and MSD