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San Antonio  Convention & Visitors Bureau
One Destination, One Brand, One Voice! ,[object Object],[object Object],[object Object]
One Destination, One Brand, One Voice! ,[object Object],[object Object],[object Object],[object Object]
San Antonio has a unique opportunity to build a  strong brand.  Hopefully the foundation of the city brand will be adopted by organizations like the Chamber, Economic Development Foundation and San Antonio Real Estate Community.  Integrate the quatrefoil into public works, development etc.  One Destination, One Brand, One Voice!
 
Four Pillars of the Brand ,[object Object],[object Object],[object Object],[object Object]
The Logo ,[object Object],[object Object],[object Object],[object Object]
Our Positioning Line:  “ Deep. In the Heart” implies that San Antonio is Deep in the Heart of Texas geographically, and stakes its claim as  the truest essence and embodiment of what San Antonio is all about.  It pays tribute to the heartfelt connection among residents and businesses of San Antonio. Demonstrates our city’s strength and stability, built on deep and cultivated roots from generations of working families, built over the past two centuries. It also implies the depth of innovative thinkers, creativity and visionaries that made San Antonio their home.  Found this organization, a great example of integrating the positioning line  and maintaining their individual identity:
CVB Ad Examples with Locals Arts & Culture / Gini   Garcia The Alamo & History / Dave Stewart
CVB Ad Examples, activity based Girls Getaway Attractions Family/Golf
Government Affairs
Government Affairs
 

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CVB Brand Presentation

  • 1. San Antonio Convention & Visitors Bureau
  • 2.
  • 3.
  • 4. San Antonio has a unique opportunity to build a strong brand. Hopefully the foundation of the city brand will be adopted by organizations like the Chamber, Economic Development Foundation and San Antonio Real Estate Community. Integrate the quatrefoil into public works, development etc. One Destination, One Brand, One Voice!
  • 5.  
  • 6.
  • 7.
  • 8. Our Positioning Line: “ Deep. In the Heart” implies that San Antonio is Deep in the Heart of Texas geographically, and stakes its claim as the truest essence and embodiment of what San Antonio is all about. It pays tribute to the heartfelt connection among residents and businesses of San Antonio. Demonstrates our city’s strength and stability, built on deep and cultivated roots from generations of working families, built over the past two centuries. It also implies the depth of innovative thinkers, creativity and visionaries that made San Antonio their home. Found this organization, a great example of integrating the positioning line and maintaining their individual identity:
  • 9. CVB Ad Examples with Locals Arts & Culture / Gini Garcia The Alamo & History / Dave Stewart
  • 10. CVB Ad Examples, activity based Girls Getaway Attractions Family/Golf
  • 13.