Willem Frederick du Preez has over 40 years of experience in sales management roles in the food industry. He is currently the Sales Manager at Blue Ribbon Nelspruit, where he manages sales representatives and oversees budgets, forecasts, and sales reporting. Previously, he held several sales leadership positions with increasing responsibility, including General Sales Manager at Albany Bakery in Germiston and Sales Manager roles at Bread4U, Sunbake, and other bakeries. He has a proven track record of managing sales teams, meeting sales targets, and presenting reports to senior leadership.