Android Servants Dianna Albanese
FA 102 A / Research, Product Proposal and
Brand Development
Android Servants Dianna Albanese
“Hit TV show Humans on intelligent android
servants”
http://www.kurzweilai.net/hit-tv-show-humans-on-intelligent-android-servants
Assignment 01 / Research
Android Servants Dianna Albanese
Assignment 01 / Research
-”Synth”: a highly-developed, artificially
intelligent android servant.
Photo: AMC Humans Trailer
Android Servants Dianna Albanese
Assignment 01 / Research
“…speech recognition and optical sensing, could
come together to allow a robot to see and hear.”
http://www.geek.com/news/robot-servants-sooner-than-you-think-549314/
Design Boom
Android Servants Dianna Albanese
Assignment 01 / Research
Kurzweil
-Cooks, performs household chores, assists children
etc.
Android Servants Dianna Albanese
Assignment 01 / Future Product or Service
Android Servants
-Monitors children’s safety
-Does chores (cooks, cleans, etc.)
-Helps with scheduling
Android Servants Dianna Albanese
Assignment 02 / User Persona Research
User Persona A
Sarah, 26 / Estée Lauder Public Relations Team Member
Frustrations
-Does not have enough time at
home to look her best for work.
-Does not make enough money for
a maid, assistant, etc.
-The lack of time she has to get
ready reflects negatively on her
image.
Goals
-Move up in the Public Relations
department.
-Fall into a steady routine that is
flexible for work.
-Work hard so her children won’t
have to.
Android Servants Dianna Albanese
Assignment 02 / User Persona Research
User Persona B
Nick, 23 / MSG Varsity Color Commentator
Frustrations
-Doesn’t make enough in post-grad
job to live the life he used to live.
-Does not know how to take care
of himself properly.
-Has to call his mother at least
three times a day to ask her
questions.
Goals
-Become more independent.
-Stop being so dependent on his
mother.
-Become as professional as he
makes himself out to be on
camera.
Android Servants Dianna Albanese
Assignment 02 / User Persona Diagram
Android Servants Dianna Albanese
Assignment 02 / Creative Persona Portrait
Android Servants Dianna Albanese
Assignment 03 / Branding
Source for Brand Character Words
The Beatles
Android Servants Dianna Albanese
Assignment 03 / Branding
Brand Character Diagram
Android Servants Dianna Albanese
Assignment 03 / Branding
Naming Process
-Robot, house, home, chores, recognition,
performs, assists, monitors
-Emphasis on the user and the home, less on
what is helping
-House is not a home
Android Servants Dianna Albanese
Assignment 03 / Branding
Final Product/Service Name
HomeBot

Project 4, Brand Diagram

  • 1.
    Android Servants DiannaAlbanese FA 102 A / Research, Product Proposal and Brand Development
  • 2.
    Android Servants DiannaAlbanese “Hit TV show Humans on intelligent android servants” http://www.kurzweilai.net/hit-tv-show-humans-on-intelligent-android-servants Assignment 01 / Research
  • 3.
    Android Servants DiannaAlbanese Assignment 01 / Research -”Synth”: a highly-developed, artificially intelligent android servant. Photo: AMC Humans Trailer
  • 4.
    Android Servants DiannaAlbanese Assignment 01 / Research “…speech recognition and optical sensing, could come together to allow a robot to see and hear.” http://www.geek.com/news/robot-servants-sooner-than-you-think-549314/ Design Boom
  • 5.
    Android Servants DiannaAlbanese Assignment 01 / Research Kurzweil -Cooks, performs household chores, assists children etc.
  • 6.
    Android Servants DiannaAlbanese Assignment 01 / Future Product or Service Android Servants -Monitors children’s safety -Does chores (cooks, cleans, etc.) -Helps with scheduling
  • 7.
    Android Servants DiannaAlbanese Assignment 02 / User Persona Research User Persona A Sarah, 26 / Estée Lauder Public Relations Team Member Frustrations -Does not have enough time at home to look her best for work. -Does not make enough money for a maid, assistant, etc. -The lack of time she has to get ready reflects negatively on her image. Goals -Move up in the Public Relations department. -Fall into a steady routine that is flexible for work. -Work hard so her children won’t have to.
  • 8.
    Android Servants DiannaAlbanese Assignment 02 / User Persona Research User Persona B Nick, 23 / MSG Varsity Color Commentator Frustrations -Doesn’t make enough in post-grad job to live the life he used to live. -Does not know how to take care of himself properly. -Has to call his mother at least three times a day to ask her questions. Goals -Become more independent. -Stop being so dependent on his mother. -Become as professional as he makes himself out to be on camera.
  • 9.
    Android Servants DiannaAlbanese Assignment 02 / User Persona Diagram
  • 10.
    Android Servants DiannaAlbanese Assignment 02 / Creative Persona Portrait
  • 11.
    Android Servants DiannaAlbanese Assignment 03 / Branding Source for Brand Character Words The Beatles
  • 12.
    Android Servants DiannaAlbanese Assignment 03 / Branding Brand Character Diagram
  • 13.
    Android Servants DiannaAlbanese Assignment 03 / Branding Naming Process -Robot, house, home, chores, recognition, performs, assists, monitors -Emphasis on the user and the home, less on what is helping -House is not a home
  • 14.
    Android Servants DiannaAlbanese Assignment 03 / Branding Final Product/Service Name HomeBot