A digital content marketer in Adelaide looking for freelance and consultancy opportunities

1. A W A R D S R E C E I V E D
Most Outstanding Employee of
the Month, Yatra.com (2017)
Best Content Conversion
Results, Snapdeal.com (2015)
274, South Terrace, Adelaide
0431054256
https://www.linkedin.com/in/n
upur-malhotra-a061a936/
nupur.malhotra5@gmail.com
C O N T A C T M E A T
S K I L L S S U M M A R Y
Web Content Writing
Google Adwords
CRM (Zoho, SalesForce)
Search Engine Optimization
D I G I T A L C O N T E N T M A R K E T E R
NUPUR MALHOTRA
P E R S O N A L P R O F I L E
A web content writer, editor, and coordinator with 7 years of
experience. I have technical knowledge of Search Engine
Marketing, SEO, Google Adwords, Facebook Ad Manager,
CMS and CRM. I have experience in customer service and
stakeholder management.
W O R K E X P E R I E N C E
Content creation for website, Facebook and LinkedIn
posts
Implementing keywords and other SEO techniques for
web content planning, creation, and publication
Copy editing for brochures, flyers, newsletters and
marketing content
Working in coordination with the graphic designer for
image, info-graphic, and video content creation
Liaising with stakeholders for timely execution of
marketing deliverable
Mentoring interns for copy writing and WordPress
backend content upload
Digital Marketing Executive
Inverter Energy Pty Ltd | May 2020 - present
Created SEO articles, blogs, product pages, client and
employee-oriented emails
Wrote keyword driven articles, meta descriptions, and
PPC Ads using Google Adwords
Managed a team of content writers, both in-house and
freelancers, for creating web content, social media posts,
blogs, and brochures
Monitored and moderated customer reviews being
published for the brand on the website, Facebook, and
LinkedIn
Liaised with sales and marketing teams, web designers
and technical support for improving existing content and
communication
Uploaded blogs and other content using WordPress and
Drupal
Deputy Manager - Content
Yatra.com | Feb 2016 - Aug 2019
Facebook Ad Manager
MS Office
SEMRush
Social Media Marketing
Editing & Proofreading
Adobe InDesign
Canva
CMS (WordPress, Drupal)
InVideo

2. E D U C A T I O N A L H I S T O R Y
Studied project planning,
coordination, and ethics
Worked with various startups on
launching new apps and services
HGFZ Graduate Center
Masters in Project Management | Jan
2013 - Dec 2014
GPA: 3.26
Minor in Management
Thesis involved studying several
technology companies and
optimizing their product design
process
Cliffmoor College
BA Product Design | Dec 2008 - Dec
2012
E D U C A T I O N A L H I S T O R Y
Certificate in Digital Marketing
Narsee Mongee Institute of
Management | Aug 2017 - Dec 2017
Masters in Journalism and Mass
Communication
School of Communication Studies |
2010 - 2012
Created product descriptions for electronics and home
appliances
Implemented a strong SEO content strategy for better
Google rankings including title tag, meta tag, URL
creation
Created videos for customers with the help of design
team, to demonstrate the product
Reviewed and updated website pages for better customer
interaction
Answered customer queries over the email and social
media
Senior SEO Content Writer
Snapdeal.com | Aug 2014 - Jan 2016
Taught feature writing and business communication to
first semester students
Held interactive interview sessions and group discussions
with final semester students
Conceived, designed and edited the first annual student
magazine of the college in collaboration with students
and faculty members
Organized the first Inter-College media fest that included
writing, extempore, advertisement creation, and many
other creative events
Lecturer of Communication
IHM| Oct 2013 - May 2014
Did reporting on food, music, art, and sports to write
blogs
Created supporting videos for online blogs
Designed overall content strategy for everyday posts on
social media pages as well as website
Senior Content Officer
Timescity.com | July 2013 - Sep 2013
Wrote a daily lifestyle column featuring TV, Sports, and
Bollywood celebrities on latest trends and issues
Covered food, art, music, and social interest topics for
writing a feature column
Proofread a daily news column carrying educational, and
sports news
Liaised with marketing team for writing promotional
features
Feature Writer & Correspondent
Mail Today Newspaper Pvt Ltd | Jan 2012 - June 2013
Bachelors of Arts with English
Honors
Govt College for Girls | 2007 - 2010
V O L U N T E E R E X P E R I E N C E
Quorum Member of Ethics
Committee, Artemis Hospital
2015 - 2019
I served on the board to help health
care professionals in making clinical
decisions for their patients. I offered
viewpoints on informed consent, care
of patients, drug trials to help health
professionals make better informed
decisions.