Adclick - Technology

1,225 views

Published on

Adclick is a Digital Marketing company.
This presentation focus on the technology part, describing the solutions developed by Adclick IT, the technologies and tools used and the recent projects - SMARK.IO and EMAILBIDDING that we have been working on.

We're hiring

Published in: Engineering, Technology, Business
  • Be the first to comment

  • Be the first to like this

Adclick - Technology

  1. 1. RUI  CAMPOS   CTO  
  2. 2. Adclick is a transcontinental company working for 7 years in Europe and for more than 2 years in South America. Based in Portugal (Porto), is physically present in Spain (Madrid), France (Paris), and S. Paulo (Brazil)
  3. 3. ADCLICK GREW 3114% FROM 2008 TO 2012, AND ACHIEVED THE BEST PORTUGUESE POSITION ALL TIME. The Technology Fast 500 program rate the 500 fastest growth technology companies by region, based on percentage revenue growth over five years.
  4. 4. Technology   •  Digital  Marke:ng  business  is  highly  dependent  on  technology   •  We  build  solu:ons  to  support  our  business  and  op:mize  our   opera:on  –  Performance  Digital  Marke2ng   •  Our  solu:ons  are  mainly  Web  applica:ons  with:   •  High  volumes  –  visits,  data  generated   •  Concurrency   •  Redundancy   •  Scalability   •  We  never  know  when  we’ll  have  a  peak.  We  have  a  good  example  with   “Polvo  Paul”  facebook  applicaEon  (2010)  
  5. 5. Technology  -­‐  Solu:ons   •  Lead  Management  applica:on   •  Apply  rules  and  distribu:on   •  Automa:cally  integrate  with  our  clients  through  Webservices   •  Content  Management  System  (CMS)   •  Runs  our  portals  –  hKp://e-­‐konomista.pt,  hKp://meuportalfinanceiro.com     •  Highly  customizable   •  Supports  our  “Smart  Publishing”  strategy   •  Email  Marke:ng  plaTorm   •  Self-­‐learning  algorithm   •  Automates  and  sends  ~2M  emails/day   •  Less  emails  /  beKer  emails   •  Predecessor  to  Emailbidding  (more  on  that  later)   •  Landing  Page  Generator   •  Template  based   •  Fast  :me  to  market    
  6. 6. Technology  -­‐  Solu:ons   •  Repor:ng     •  We  are  able  to  report  at  each  individual  visit  (click)  through  the  en:re  lifecycle   •  Traffic  Source,  keyword,  lead  demography,  clients  distribu:on,  generated   sale  for  client?   •  Real-­‐:me  business  informa:on  available  to  all  company      
  7. 7. Some  Numbers     2+  Million  leads  /  Month   6+  Million  visits  /  Month   60+  Million  emails  /  Month       ~70  Servers  (Linux)   ~30  Load  Balancers     15  Database  Servers  (MYSQL)  –  3TB  of  data   200+  domains  (DNS)      
  8. 8. Tools     LAMP  Stack  –  Linux  /  Apache  /  MySQL  /  PHP                                                    PHP  Web  Framework            Most  watched  PHP  repository  on  Github                            Version  control                            
  9. 9. Tools     DATABASES:  MySQL,  MongoDB,  Amazon  Redshii,  MonetDB     CACHES:  Memcache,  Redis,  Elas:cCache     INDEXING/SEARCH:  Sphinx     MAIL:  PowerMTA,  PosTix     MONITORING:  Nagios,  NewRelic,  StackDriver     DEVOPS:  Fabric,  LogEntries                                                                          
  10. 10. SMARK.IO   SMARK.IO  –  Sales  and  Marke:ng               •  Lead  management  solu:on  for  clients   •  Call  Center  Management   •  Workflows   •  Email  /  SMS  /  Outbound  Call   •  Landing  Pages   •  User  Profiling    
  11. 11.                         Adwords™  for  Email  Marke2ng  
  12. 12.                                                                              
  13. 13. Career  @  Adclick       •  Informal  and  relaxed  environment   •  Fast-­‐growing  sector  –  Digital  Marke:ng   •  Work  in  challenging,  complex  and  rewarding  projects   •  Work  with  latest  web  oriented  technologies  and   methodologies  at  the  Internet  scale   •  Opportunity  to  learn  and  grow     •  We  love  technology!  
  14. 14. GET  IN  TOUCH:       it.jobs@adclick.pt    

×