Objectives of customer satisfaction surveys Obtaining meaningful customer data to enhance business operations.

1. Objectives of customer
satisfaction surveys
Obtaining meaningful customer data to enhance business operations
Objectives of customer satisfaction 1 surveys www.visitorM.com
Alexander H. Schregardus, Founder

2. Table of Contents
Overall Objectives 3
Source Customer Data 4
Demographics 4
Sales 4
Journeys 4
Gather Customer Feedback 5
Drive Performance 6
Layout & Design 6
Products & Services 7
Employee Actions 7
Conclusion 8
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3. Overall Objectives
The primary goal of customer satisfaction surveys is obtaining meaningful data that can
be used to enhance the operations of a business. Surveys usually fall into a small set of
data points that can be calculated, including:
• Customer demographics (age, gender, ethnicity, income status, etc.)
• Opinions about products purchased or service received
• Overall satisfaction with a location, product or service
• Recognition of the brand and its marketing efforts
These elements are more important than ever before as businesses transfer over to
inbound marketing, an information-based marketing approach that aims to narrowly
target customers and maximise the effectiveness of all marketing efforts.
Surveys can also be used to measure performance of employees, which is an
important consideration for any business that relies on employee interaction to
generate repeat business. Simply put, happy customers are more likely to be repeat
customers - and finding out how happy customers are after interacting with
employees is a critical metric for performance.
While this data can be obtained in many different ways, most of these are highly
objective , customer satisfaction surveys focus on subjective things that are
impossible to gather without asking your customers directly.
Finally, through satisfaction surveys your customers are literally telling you what you
need to do to earn their business, their repeat business or a word of mouth
recommendation to their friends and colleagues. Surveys should not merely be a
data gathering exercise. Organisations that create a culture to enable them to take
immediate action, improve processes and procedures and inform strategy will
maximise the benefits of this information and increase their revenue.
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4. Download the free white paper now
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5. visitorM is expert at helping businesses gather and measure customer
feedback in order to understand and act upon customer satisfaction.
Touch screens in strategic points of customer traffic rapidly measure
the customer experience through surveys and questionnaires that are
readily available, quick, to the point, and easy to answer.
This equates to timely data gathered with less labor and fewer phone
calls, emails and paper marketing tools such as brochures. visitorM
works to make customer feedback solutions that are interesting, eye-catching
and satisfying to the customer. He will know you think his
experience truly impacts your business in a meaningful way.
Read more Get in touch
visitorM Ltd
Unit 5, Hartnett Centre
Moylish
Limerick, Ireland
Phone: +353 61 293 163
Email: hello@visitorM.com
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