Customer scensrio

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Customer
Scenario Card
Persona
Technical Decision Maker
Feature/Product
Veeam® Backup
& Replication™ —
Expanded Instant
Recovery
Key selling points
• Seamless, immediate
recovery of the
latest state or point
in time of a failed
SQL or Oracle
database into
the production
environment,
regardless of size
• Uninterrupted user
access to their
data on failed
NAS by instantly
publishing an entire
file share directly
from a recent
backup
• New disaster
recovery (DR)
flexibility
to instantly recover
ANY Veeam backup
to Microsoft
Hyper-V in addition
to previously
available Instant
Recovery to VMware
Scenario overview
IT struggles with recovery, particularly the length of time to recover from database
logs or NAS.
All businesses need recovery to be as instant as possible. It is a matter of keeping
their business afloat to have their data at hand. If it takes an extended amount of time
to recover, that is directly equivalent to money lost for every minute of downtime.
Other vendors say they have instant recovery…but there, many times, is a catch. There
are a few assumptions they make about a customer’s environment that is critical
to making instant recovery be INSTANT.
Assumptions include:
• The customer is working with the most recent backup
• The company has specialized software in the form of a solid-state drive (SSD)
What if they don’t have all of that?
• If you are working with an older backup and/or do not have SSD, your recovery will
take a lot longer — and certainly not be considered “instant”
How do databases change the game?
While these technologies exist to instantly recover files and entire VMs, this is not
ideal for database technologies. With databases, you must manually bring it to a latest
state, which can often be the longest portion of the recovery process.
Data access continuity is an issue for all customers, but those in the SMB market are
at significantly higher risk. IT ops in this space are faced with the issue of no data
access for users during downtime associated with hardware failure, replacement
or migration, impacting their critical databases and even unstructured data hosted
on Network-Attached Storage (NAS).
Hurt
Current state questions — How
do they do it today?
• Do you have NAS or file
shares?
• Do you have Hyper-V
(or multiple hypervisors)?
• Do you have Oracle or SQL
databases?
Leading questions
• What is your process for
recovering (NAS/Oracle/etc.)?
• How long are you willing
to wait to recover this data?
• What would be your ideal
RTO?
Rescue
Usage scenario
• Would it help you meet your
SLAs if you could instantly
recover all data from
a failure — even database
logs?
Trigger words/
events
Trigger words
• Database
management
• NAS data
management
• Meeting RTOs
Trigger events
• Excessive downtime
costs
• Excessive
management time
• Not meeting RTO
SLAs
Customer Scenario:
IT struggles with recovery, particularly the length of time to recover from database logs or NAS