Customer Journeys and personas
•
0 likes•36 views
The document discusses customer journeys and personas. It provides information on why personas are needed, where to collect information for customer journeys, and how to collect customer feedback and analyze customer behavior to improve processes. Key sources of information listed include call recordings, surveys, social media, analytics tools, and identifying all customer touchpoints. The document also includes a link to a YouTube video and prompts the reader to consider Tesla personas and customer journeys.
Report
Share
Report
Share
Download to read offline
Recommended
Tapping into the Emotions That Drive Buyer Behavior
Joy Ward, Qualitative Research Lead at Spitzer and Boyes LLC provides a great description of qualitative market research and how it differs from quantitative analysis and Big Data analysis. Talks about how to ask "WHY?" instead of "What?" Why qualitative drives qualitative in customer behavior research.
Marketing Plan Redux
Whether it's the wide availability of new technologies or the ever fluctuating economy, change is inevitable. It can feel overwhelming to any marketer trying to make the best, most effective choices for their organization. Every organization has limited resources, and choosing how to spend them is among the most important tasks facing arts marketers today.
In this workshop, Deborah Obalil, Principal at Obalil & Associates, will provide participants with the tools to practice 360 degree marketing, synchronizing all your efforts for greatest effect regardless if your budget is $5,000 or $500,000.
Understanding the Customer Journey
Leading businesses of all sizes, both startup and mature enterprises depend upon analytics to be successful. However, traditional analytics don't tell us the whole story of the customer journey. They do a great job of describing what customers do, but fall short in helping us discover and explain why they do it. Combining quantitative analytics with qualitative journey-based, insights gives businesses the insights they need to understand what motivates customer behaviors and desired outcomes.
In this talk, Christopher Bevel, Owner, Bevelroom Consulting shares his tips for how to combine analytics with voice-of-customer insights to inform strategy.
What is covered:
Data to Insights: Why it is important to have different skillsets for combining quantitative ('what') and qualitative ('why') data for a more holistic set of insights
Examples of combining digital analytics with VOC to inform business strategy and improve customer experiences.
Bringing data to life through customer data stories
BlogWell Austin Social Media Case Study: Kellogg Company, presented by Jeff Cole
Kellogg Company's Senior Manager, Global Social Media Operations, Jeff Cole, shares how Kellogg’s locked down their global social listening strategy.
Perfectly Irrational: the importance of psychological validity in market rese...
Angus Carbarns, Director of Strategy at UX consultancy We Are Engines, explores key psychological biases underpinning consumer decision-making and their impact on market research and strategy. Rich in case studies and actionable take-aways, this talk should be of interest to brand managers, marketers, researchers and designers alike.
Ethnography: Understand and Shape Your Brand Experience
Ethnography provides a deeper understanding of customers by observing them in their natural environments over the entire lifecycle of a product or service. It overcomes limitations of traditional research methods like interviews and focus groups that rely on self-reported behaviors. Ethnography involves shadowing customers to uncover subtle details and patterns of use that customers may not consciously report. This qualitative research approach can identify unexpected problems or needs that quantitative data may miss. Understanding the customer more fully through ethnography better equips marketers to meet customer needs and drive product adoption.
Social media Listening and Analytics: A brief Overview
Social media listening captures mentions across the internet in real time or historically to identify insights such as who says what where from the gathered data. Tools like Radian6, Brandwatch and Crimson Hexagon are used to monitor, report, and research social media data. Insights from social media analytics include share of voice against competitors, sentiment trends over time, influential users, and thematic conversation patterns. Challenges include data limits, identifying meaningful metrics, and incomplete pictures from shifting social networks. Future areas of growth include predictive analysis, customer profiling, automated insights, and social media governance.
Cddmbysantcsosh
This document discusses using data to optimize marketing strategies through understanding customer journeys. It emphasizes identifying the right marketing data from platforms like Facebook, Instagram, and email to understand customer demographics, psychographics, behaviors, and pain points. This allows segmentation of customers to create accurate personas and calculate customer lifetime value. The document also outlines inbound marketing tactics like content to move leads through the stages of awareness, interest, consideration, and action. The goal is to attract, engage, and delight customers at each stage of their journey with the brand.
Recommended
Tapping into the Emotions That Drive Buyer Behavior
Joy Ward, Qualitative Research Lead at Spitzer and Boyes LLC provides a great description of qualitative market research and how it differs from quantitative analysis and Big Data analysis. Talks about how to ask "WHY?" instead of "What?" Why qualitative drives qualitative in customer behavior research.
Marketing Plan Redux
Whether it's the wide availability of new technologies or the ever fluctuating economy, change is inevitable. It can feel overwhelming to any marketer trying to make the best, most effective choices for their organization. Every organization has limited resources, and choosing how to spend them is among the most important tasks facing arts marketers today.
In this workshop, Deborah Obalil, Principal at Obalil & Associates, will provide participants with the tools to practice 360 degree marketing, synchronizing all your efforts for greatest effect regardless if your budget is $5,000 or $500,000.
Understanding the Customer Journey
Leading businesses of all sizes, both startup and mature enterprises depend upon analytics to be successful. However, traditional analytics don't tell us the whole story of the customer journey. They do a great job of describing what customers do, but fall short in helping us discover and explain why they do it. Combining quantitative analytics with qualitative journey-based, insights gives businesses the insights they need to understand what motivates customer behaviors and desired outcomes.
In this talk, Christopher Bevel, Owner, Bevelroom Consulting shares his tips for how to combine analytics with voice-of-customer insights to inform strategy.
What is covered:
Data to Insights: Why it is important to have different skillsets for combining quantitative ('what') and qualitative ('why') data for a more holistic set of insights
Examples of combining digital analytics with VOC to inform business strategy and improve customer experiences.
Bringing data to life through customer data stories
BlogWell Austin Social Media Case Study: Kellogg Company, presented by Jeff Cole
Kellogg Company's Senior Manager, Global Social Media Operations, Jeff Cole, shares how Kellogg’s locked down their global social listening strategy.
Perfectly Irrational: the importance of psychological validity in market rese...
Angus Carbarns, Director of Strategy at UX consultancy We Are Engines, explores key psychological biases underpinning consumer decision-making and their impact on market research and strategy. Rich in case studies and actionable take-aways, this talk should be of interest to brand managers, marketers, researchers and designers alike.
Ethnography: Understand and Shape Your Brand Experience
Ethnography provides a deeper understanding of customers by observing them in their natural environments over the entire lifecycle of a product or service. It overcomes limitations of traditional research methods like interviews and focus groups that rely on self-reported behaviors. Ethnography involves shadowing customers to uncover subtle details and patterns of use that customers may not consciously report. This qualitative research approach can identify unexpected problems or needs that quantitative data may miss. Understanding the customer more fully through ethnography better equips marketers to meet customer needs and drive product adoption.
Social media Listening and Analytics: A brief Overview
Social media listening captures mentions across the internet in real time or historically to identify insights such as who says what where from the gathered data. Tools like Radian6, Brandwatch and Crimson Hexagon are used to monitor, report, and research social media data. Insights from social media analytics include share of voice against competitors, sentiment trends over time, influential users, and thematic conversation patterns. Challenges include data limits, identifying meaningful metrics, and incomplete pictures from shifting social networks. Future areas of growth include predictive analysis, customer profiling, automated insights, and social media governance.
Cddmbysantcsosh
This document discusses using data to optimize marketing strategies through understanding customer journeys. It emphasizes identifying the right marketing data from platforms like Facebook, Instagram, and email to understand customer demographics, psychographics, behaviors, and pain points. This allows segmentation of customers to create accurate personas and calculate customer lifetime value. The document also outlines inbound marketing tactics like content to move leads through the stages of awareness, interest, consideration, and action. The goal is to attract, engage, and delight customers at each stage of their journey with the brand.
The Easy Buttons
This document outlines social media marketing services offered by Athens Social Media including listening to conversations about a brand, analyzing competitors and customers, creating and sharing engaging content, and measuring the results of social media efforts. Services include developing a social media implementation plan, creating unique and curated content for platforms, monitoring engagement, return on investment, and providing regular recaps to clients. The goal is to highlight trust in a brand and engage with customers through an ongoing social media strategy and analysis.
Session 3 Yean Cheong
Building Your Online Strategy
Yean Cheong, eMitch, is a true integrated marketer with the ability to develop digital strategies in synergy with other media, delivering optimal through-the-line results to clients. Yean is currently the Digital Strategy Director at Mitchell Communications Group - Australia's largest media company.
Feedback Should Not Be An Echo Chamber
Product teams are prone to the same tendencies in every organization, to increasingly turn conversations with customers about what they want into an echo chamber of what the product team wants to hear. This session explores some of the sources of the echo chamber, and through informal discussion, identifies some techniques to overcome it. The goal is to show the strengths and weaknesses of different sources of ideas and requirements, and chart a strategy for building an overall requirements strategy.
TMRE 2017 Presentation: Translating Emotion Science Into Digital Experiences
A robust segmentation identifies the rational, emotional and behavioral qualities of a target audience. Isobar uses the segments from our Marketing Intelligence Practice to model and manage clients’ actual customer data, and from there to drive many aspects of clients’ marketing, product and customer experience.
Health and vitality leader, Tivity Health, was challenged with expanding the brand and increasing member engagement for SilverSneakers, their community fitness program specifically designed for older adults. Isobar has used System 1 segmentation insights to drive omni-channel acquisition, engagement, and brand advocacy.
This session will reveal how:
A seamless “insights to innovation” agency model provides a collaborative client relationship
Defining market opportunity informs business decision-making, influences product, market strategy, and drives digital experiences based on real segments
System 1 segmentation, including MindSight Motivational Profiling and neuromarketing, drove the development of digital assets, 3rd party data assets (Facebook and Experian), and influenced campaign creative
Segmentation is activated through data and technology specifically through CRM and media targeting
Using Research to Grow Your Business
“But I’m a small business owner. I don’t have time for research,” you say? On the contrary, you do and you’d better. In this tag-team presentation, GDC’s Marketing Manager Elizabeth Anderson and Cultural Anthropologist/Ethnographer Tim Craig, Ph.D. will walk you through how anyone on any budget in any time constraint can easily make use of the best research available. Tim will talk about conducting primary research (through simple, quick focus groups and interviews) and validating secondary research so you don’t take some reporter’s skewed interpretation as fact. Elizabeth will show you how easy it is to utilize social monitoring and website analytics that will assist in collecting data, as well as how to make sense of all those numbers. And together they’ll show you how these two processes can work simultaneously and continuously. That way, your customer insight will be as informed, relevant and constant as all your other business operations.
Digital December - strategy
The document outlines a digital marketing campaign strategy template that includes sections for defining the target audience, market research, personas, value proposition, concept, expectations, behaviors, motivators, and a pitch. It provides guidance on key information to include in each section such as the arenas and vehicles for achieving objectives, who the target users are, what triggers their interaction, how to build connections and engagement, and how to motivate contribution through ego, feedback, and exclusivity.
Customer Experience Improvement: Finding the Right Data Strategy
Despite trends in Big Data analytics, marketers are still missing a key component to understanding their customers' experiences: ethnographic data to better understand the "why," not just the "what."
Handout presentatie nationale vakdag dialogue and digital marketing (net mar...
1. The document discusses online marketing from a psychological perspective, focusing on conversion, usability, persuasion, emotion, and trust.
2. It provides examples of website optimizations that led to significant increases in key metrics like conversion rates. One example led to over 400% increase in conversion.
3. The key is taking a thorough, integrated approach that focuses on user needs and behavior by understanding things like mental models, perceptions, and the user process through research methods like eye tracking and user testing. Persuasion techniques can then be applied appropriately based on the research findings.
The twin goals of customer research: inspire designers, persuade stakeholders
The document discusses strategies for customer research to both inspire designers and persuade stakeholders. It provides examples of different interaction patterns - co-opt, pre-empt, and combat - and case studies applying each pattern. Key recommendations include being flexible in research methods, validating findings, and delivering data tailored for both designers and business stakeholders.
Marketing plan in 85 slides
The document discusses various aspects of marketing. It begins by defining marketing and noting that it is a social process by which individuals obtain what they need through creating and exchanging products of value. Marketing consists of strategies to identify and satisfy customer needs profitably. It is an ongoing process without a clear beginning or end, and everyone in a company engages in marketing to some degree. The document then discusses the importance of understanding customers, competitors, laws and regulations, trends and conducting analyses to inform marketing strategy and goals. It emphasizes gathering objective information from various sources and using this data to guide strategic decisions. Product, price, place, promotion, people and processes are also addressed as key elements of implementation.
Alberto Brea - Combining Creativity and Data to Develop Personalized Content
The document discusses how to develop personalized content on social media to drive sales. It recommends segmenting audiences based on consumer data and research. Deep audience understanding is developed using profiling and lookalike modeling. Personalized content is then created at different stages of the customer journey: hero content to inspire, preference content to further engage prospects, and commercial content to close sales. The path involves precisely identifying audiences, engaging them with brand stories, re-engaging prospects with preferred products or propositions, and retargeting visitors to drive purchases.
Oisin Byrne, iReach - DMX Dublin 2016
This document provides an overview of how iReach, an insights and market research firm, helps companies optimize their digital experience and measure the effectiveness of digital media marketing efforts. It discusses how iReach helps clients align digital metrics with business objectives, distill live data into actionable insights, and improve customer engagement. It also provides examples of iReach's services including social media analytics, eye tracking studies, online research communities, and measuring the effectiveness of owned, earned, and paid media strategies.
Automotive MR and Virtual Reality
IntelliGO provides market research and communication services using both traditional and innovative tools. They have expertise in managing quantitative and qualitative data collection through methods like telephone, online, and in-person interviews. IntelliGO also has tools for brand listening, community engagement, and testing concepts virtually. Their services range from basic data collection to full research projects, with the goal of providing clear insights into clients' markets and customers.
Insights - Cristobal South Code.pdf
If you can understand the deepest concerns of your customers, you can certainly find an underserved niche to compete with any giant in your industry.
Discover how to find deep imaginative truths about motivations & behaviors with business value.
Understand several sources of Insights with examples from different industries.
Finding insights is a continuous process, especially in the digital world. In the industrial world, decisions are hard to change once they've been made, but in the software world, we can change as many times as necessary.
Furthermore, once we have built the habit of seeking insights into our culture, we will begin to see them everywhere.
BrandsLab Marketing Performance Optimization Session 1 | Off the Beaten Path ...
This session uncovers the most under-utilized paths to multi-channel analytics success. From establishing governance structure to identifying technologies, we will help you think more strategically about your business.
Young marketers-elite-development a1-consumer_insight_phuclehuanhung
This document discusses different types of insights that can be gained from consumers. It defines insight as an inside understanding of consumers' behaviors, beliefs, or desires that provide opportunities for brands. There are four main types of insights:
1) Insights from research, which are conclusions drawn from consumer trends, reactions, and observational studies.
2) Insights from the brand team, which are conclusions drawn from analyzing brand data to explain opportunities.
3) Insights from the creative team, which define briefs based on research and identify key moments to deliver brand messages to consumers.
4) Examples are provided for each type of insight, including a case study of a coffee brand campaign based on insights into gener
Share Sessions: The Power Of Social Listening In Brand Planning
A brief introduction on how social listening can be integrated into business, brand, and campaign transformation strategies.
How Listening to Customers Boosts Campaign Performance
The document discusses how listening to customers and understanding audiences can boost marketing campaign performance. It provides examples of how brands like Etsy, Corona, Amazon, and Cheetos have used audience insights to improve customer loyalty and engagement. The presentation outlines different approaches to defining audiences based on demographics, behaviors, interests, brand affinities, and other factors to help create targeted and personalized marketing strategies.
Social media monitoring
Social Media Monitoring, why you should consider it: It's reshaping entire markets, it's redefining trusted sources, it bases itself on the interests of the user
How to tell your story without advertising
LEAVE THIS WORKSHOP KNOWING:
1. How B2B Can Leverage Social
2. How To Find Your Audience
3. What is your "social value" and why does it matter?
4. A Social Marketing Campaign Checklists
Business Model Canvas (BMC)- A new venture concept
Business model Canvas (BMC)
Value proposition
Business model vs business plan
Customer Segments
Customer relationships
Channels
Key activities
Key resources
Revenue Streams
Key partners
Cost structure
Value Proposition canvas- Customer needs and pains
Value proposition canvas
Jobs to be done
Customer pains
Customer gains
Gain creators
Pain relievers
More Related Content
Similar to Customer Journeys and personas
The Easy Buttons
This document outlines social media marketing services offered by Athens Social Media including listening to conversations about a brand, analyzing competitors and customers, creating and sharing engaging content, and measuring the results of social media efforts. Services include developing a social media implementation plan, creating unique and curated content for platforms, monitoring engagement, return on investment, and providing regular recaps to clients. The goal is to highlight trust in a brand and engage with customers through an ongoing social media strategy and analysis.
Session 3 Yean Cheong
Building Your Online Strategy
Yean Cheong, eMitch, is a true integrated marketer with the ability to develop digital strategies in synergy with other media, delivering optimal through-the-line results to clients. Yean is currently the Digital Strategy Director at Mitchell Communications Group - Australia's largest media company.
Feedback Should Not Be An Echo Chamber
Product teams are prone to the same tendencies in every organization, to increasingly turn conversations with customers about what they want into an echo chamber of what the product team wants to hear. This session explores some of the sources of the echo chamber, and through informal discussion, identifies some techniques to overcome it. The goal is to show the strengths and weaknesses of different sources of ideas and requirements, and chart a strategy for building an overall requirements strategy.
TMRE 2017 Presentation: Translating Emotion Science Into Digital Experiences
A robust segmentation identifies the rational, emotional and behavioral qualities of a target audience. Isobar uses the segments from our Marketing Intelligence Practice to model and manage clients’ actual customer data, and from there to drive many aspects of clients’ marketing, product and customer experience.
Health and vitality leader, Tivity Health, was challenged with expanding the brand and increasing member engagement for SilverSneakers, their community fitness program specifically designed for older adults. Isobar has used System 1 segmentation insights to drive omni-channel acquisition, engagement, and brand advocacy.
This session will reveal how:
A seamless “insights to innovation” agency model provides a collaborative client relationship
Defining market opportunity informs business decision-making, influences product, market strategy, and drives digital experiences based on real segments
System 1 segmentation, including MindSight Motivational Profiling and neuromarketing, drove the development of digital assets, 3rd party data assets (Facebook and Experian), and influenced campaign creative
Segmentation is activated through data and technology specifically through CRM and media targeting
Using Research to Grow Your Business
“But I’m a small business owner. I don’t have time for research,” you say? On the contrary, you do and you’d better. In this tag-team presentation, GDC’s Marketing Manager Elizabeth Anderson and Cultural Anthropologist/Ethnographer Tim Craig, Ph.D. will walk you through how anyone on any budget in any time constraint can easily make use of the best research available. Tim will talk about conducting primary research (through simple, quick focus groups and interviews) and validating secondary research so you don’t take some reporter’s skewed interpretation as fact. Elizabeth will show you how easy it is to utilize social monitoring and website analytics that will assist in collecting data, as well as how to make sense of all those numbers. And together they’ll show you how these two processes can work simultaneously and continuously. That way, your customer insight will be as informed, relevant and constant as all your other business operations.
Digital December - strategy
The document outlines a digital marketing campaign strategy template that includes sections for defining the target audience, market research, personas, value proposition, concept, expectations, behaviors, motivators, and a pitch. It provides guidance on key information to include in each section such as the arenas and vehicles for achieving objectives, who the target users are, what triggers their interaction, how to build connections and engagement, and how to motivate contribution through ego, feedback, and exclusivity.
Customer Experience Improvement: Finding the Right Data Strategy
Despite trends in Big Data analytics, marketers are still missing a key component to understanding their customers' experiences: ethnographic data to better understand the "why," not just the "what."
Handout presentatie nationale vakdag dialogue and digital marketing (net mar...
1. The document discusses online marketing from a psychological perspective, focusing on conversion, usability, persuasion, emotion, and trust.
2. It provides examples of website optimizations that led to significant increases in key metrics like conversion rates. One example led to over 400% increase in conversion.
3. The key is taking a thorough, integrated approach that focuses on user needs and behavior by understanding things like mental models, perceptions, and the user process through research methods like eye tracking and user testing. Persuasion techniques can then be applied appropriately based on the research findings.
The twin goals of customer research: inspire designers, persuade stakeholders
The document discusses strategies for customer research to both inspire designers and persuade stakeholders. It provides examples of different interaction patterns - co-opt, pre-empt, and combat - and case studies applying each pattern. Key recommendations include being flexible in research methods, validating findings, and delivering data tailored for both designers and business stakeholders.
Marketing plan in 85 slides
The document discusses various aspects of marketing. It begins by defining marketing and noting that it is a social process by which individuals obtain what they need through creating and exchanging products of value. Marketing consists of strategies to identify and satisfy customer needs profitably. It is an ongoing process without a clear beginning or end, and everyone in a company engages in marketing to some degree. The document then discusses the importance of understanding customers, competitors, laws and regulations, trends and conducting analyses to inform marketing strategy and goals. It emphasizes gathering objective information from various sources and using this data to guide strategic decisions. Product, price, place, promotion, people and processes are also addressed as key elements of implementation.
Alberto Brea - Combining Creativity and Data to Develop Personalized Content
The document discusses how to develop personalized content on social media to drive sales. It recommends segmenting audiences based on consumer data and research. Deep audience understanding is developed using profiling and lookalike modeling. Personalized content is then created at different stages of the customer journey: hero content to inspire, preference content to further engage prospects, and commercial content to close sales. The path involves precisely identifying audiences, engaging them with brand stories, re-engaging prospects with preferred products or propositions, and retargeting visitors to drive purchases.
Oisin Byrne, iReach - DMX Dublin 2016
This document provides an overview of how iReach, an insights and market research firm, helps companies optimize their digital experience and measure the effectiveness of digital media marketing efforts. It discusses how iReach helps clients align digital metrics with business objectives, distill live data into actionable insights, and improve customer engagement. It also provides examples of iReach's services including social media analytics, eye tracking studies, online research communities, and measuring the effectiveness of owned, earned, and paid media strategies.
Automotive MR and Virtual Reality
IntelliGO provides market research and communication services using both traditional and innovative tools. They have expertise in managing quantitative and qualitative data collection through methods like telephone, online, and in-person interviews. IntelliGO also has tools for brand listening, community engagement, and testing concepts virtually. Their services range from basic data collection to full research projects, with the goal of providing clear insights into clients' markets and customers.
Insights - Cristobal South Code.pdf
If you can understand the deepest concerns of your customers, you can certainly find an underserved niche to compete with any giant in your industry.
Discover how to find deep imaginative truths about motivations & behaviors with business value.
Understand several sources of Insights with examples from different industries.
Finding insights is a continuous process, especially in the digital world. In the industrial world, decisions are hard to change once they've been made, but in the software world, we can change as many times as necessary.
Furthermore, once we have built the habit of seeking insights into our culture, we will begin to see them everywhere.
BrandsLab Marketing Performance Optimization Session 1 | Off the Beaten Path ...
This session uncovers the most under-utilized paths to multi-channel analytics success. From establishing governance structure to identifying technologies, we will help you think more strategically about your business.
Young marketers-elite-development a1-consumer_insight_phuclehuanhung
This document discusses different types of insights that can be gained from consumers. It defines insight as an inside understanding of consumers' behaviors, beliefs, or desires that provide opportunities for brands. There are four main types of insights:
1) Insights from research, which are conclusions drawn from consumer trends, reactions, and observational studies.
2) Insights from the brand team, which are conclusions drawn from analyzing brand data to explain opportunities.
3) Insights from the creative team, which define briefs based on research and identify key moments to deliver brand messages to consumers.
4) Examples are provided for each type of insight, including a case study of a coffee brand campaign based on insights into gener
Share Sessions: The Power Of Social Listening In Brand Planning
A brief introduction on how social listening can be integrated into business, brand, and campaign transformation strategies.
How Listening to Customers Boosts Campaign Performance
The document discusses how listening to customers and understanding audiences can boost marketing campaign performance. It provides examples of how brands like Etsy, Corona, Amazon, and Cheetos have used audience insights to improve customer loyalty and engagement. The presentation outlines different approaches to defining audiences based on demographics, behaviors, interests, brand affinities, and other factors to help create targeted and personalized marketing strategies.
Social media monitoring
Social Media Monitoring, why you should consider it: It's reshaping entire markets, it's redefining trusted sources, it bases itself on the interests of the user
How to tell your story without advertising
LEAVE THIS WORKSHOP KNOWING:
1. How B2B Can Leverage Social
2. How To Find Your Audience
3. What is your "social value" and why does it matter?
4. A Social Marketing Campaign Checklists
Similar to Customer Journeys and personas (20)
TMRE 2017 Presentation: Translating Emotion Science Into Digital Experiences
TMRE 2017 Presentation: Translating Emotion Science Into Digital Experiences
Customer Experience Improvement: Finding the Right Data Strategy
Customer Experience Improvement: Finding the Right Data Strategy
Handout presentatie nationale vakdag dialogue and digital marketing (net mar...
Handout presentatie nationale vakdag dialogue and digital marketing (net mar...
The twin goals of customer research: inspire designers, persuade stakeholders
The twin goals of customer research: inspire designers, persuade stakeholders
Alberto Brea - Combining Creativity and Data to Develop Personalized Content
Alberto Brea - Combining Creativity and Data to Develop Personalized Content
BrandsLab Marketing Performance Optimization Session 1 | Off the Beaten Path ...
BrandsLab Marketing Performance Optimization Session 1 | Off the Beaten Path ...
Young marketers-elite-development a1-consumer_insight_phuclehuanhung
Young marketers-elite-development a1-consumer_insight_phuclehuanhung
Share Sessions: The Power Of Social Listening In Brand Planning
Share Sessions: The Power Of Social Listening In Brand Planning
How Listening to Customers Boosts Campaign Performance
How Listening to Customers Boosts Campaign Performance
More from P&CO
Business Model Canvas (BMC)- A new venture concept
Business model Canvas (BMC)
Value proposition
Business model vs business plan
Customer Segments
Customer relationships
Channels
Key activities
Key resources
Revenue Streams
Key partners
Cost structure
Value Proposition canvas- Customer needs and pains
Value proposition canvas
Jobs to be done
Customer pains
Customer gains
Gain creators
Pain relievers
Entrepreneurial ecosystem- Wider context
Misconceptions surrounding entrepreneurship
Mapping an Entreprenurial ecosystem and avenues for engagement
The Importance of entrepreneurial storytelling
The Importance of entrepreneurial storytelling
Pitching in the context of founding and growing a venture
What types of entrepreneurial stories are there?
Crafting a good story
The Three Ws
Entrepreneurship & organisations: influences and organizations
Contextual factors influencing your chosen entrepreneur
Challenges affecting your chosen entrepreneur
Entrepreneurship and individuals workshop
“Entrepreneurship and Individuals”
Exercise: Five factor model of personality
Advantages and disadvantages of cognitive and trait-based entrepreneurship models
Ecosystem map
The document discusses several misconceptions surrounding entrepreneurship. It argues that breakthroughs require structure and deliberate practice over many years, as evidenced by Bill Gates' experience as a programmer by age 16. It also notes that successful entrepreneurs like Elon Musk, Larry Page, and Jeff Bezos completed their college degrees before founding major companies. While genius ideas may go unrecognized for decades, as with Gregor Mendel's work on genetics, transforming an idea into a accepted work requires hard work and training. The document concludes that breakthroughs are made not by superhuman geniuses but by hardworking people committed to finding solutions through persistence.
Peloton case study
The document outlines an entrepreneurship tutorial agenda which includes:
- Assignment 3 requiring evidence of activities and site visits by two deadlines
- Preparing a venture pitch to secure $1bn in funding by focusing on market opportunity, strategy, and sustainability
- The venture pitch will be assessed based on clarity of opportunity, innovation, analysis, strategy, execution plan, market approach, and consideration of innovation principles
- Examples of successful venture pitches will also be provided and students will present their own pitches in class.
Entrepreneurship and individuals
Five factor model of personality
Advantages and disadvantages of cognitive and trait-based entrepreneurship models.
Entreprenurship as a process
This document provides an overview of a tutorial on innovation and entrepreneurship. It includes:
- Biographical information about the lecturer, Sergio Pinzon.
- An agenda for the tutorial covering key points on entrepreneurship, exercises to help students identify their purpose and align with sustainable development goals, and a recap of the module.
- Context for homework assignments asking students to relate sustainable goals to entrepreneurship and innovations.
- Announcements regarding group formation and preferences for sustainable development goals.
- A recap of the main points covering entrepreneurship as a process, its relation to many sectors and activities, and importance for social and sustainable endeavors.
Entrepreneurship as a process
Entrepreneurial goals and context
Recognising the opportunities
Finding the resources
Developing the venture
Creating the value
Global Distribution and Logistics
1- How Has the Internet Changed Shopping Behaviors?
2- How the Evolution of the Internet has Impacted on Retail Spaces?
3- What are the relevant consideration for finding & screening potential distributors?
4- What factors will you need to consider for choosing a shipping company?
5- What is a grey market?
a) It is a trademark issue
b) A pricing issue
c) A distribution issue
d) All of them
6- What are the causes and solutions of grey markets?
Foreign market selection and entry.pdf
How can companies improve their new product development process and increase their market presence?
What product and brand management strategies can brands implement to help create successful new products and grow sales of their well-established lines?
What are the major problems facing companies, especially smaller ones, in resolving product adaptation issues?
Discuss the impact of the internet and technology in making a firm global, creating new products
IKEA- A Better Everyday Life.pdf
How standardization benefits a business process and commercialisation?
What has allowed IKEA to be successful with a relatively standardised product and product line?
How does the experiential marketing approach help improve sales in Ikea?
Which features of ‘young people of all ages’ are universal and can be exploited by a global/regional strategy?
How does Corporate Social Responsibility (CSR) attract customers?
How does IKEA adapt its strategy for competing in international markets?
IKEA’s Social Initiative was created to manage the company’s social involvements on a global level. Why?
3M industry
Company heritage and culture
The demand for innovation
Freedom for creativity
Tolerating failure
Autonomy and small businesses
High profile for science and technology
Communication and technology transfer
Economic and political environment
Opportunities and challenges
Cruise shipbuilding: Europe and Asia
Market potential
Africa’s Growing Middle Class
Ethics and bribery
Should Customers Care about Apple’s Treatment of Chinese Workers? (week 3)
Bribery and Corruption (week 5)
Group D- Micro moments
Micro-Moments (week 6)
Tutorial 3- Cultural and economic environment.pdf
Given the following statements, some of you have to find reasons to agree and others to disagree:
If people are serious about doing business with you, they will speak English
Values in cultures are the biggest challenge for international markets.
We can learn about culture by reading and attending to factual materials Urbanization is a problem in developing countries
In a country, the level of family income is a good indicator of market potential
Current consumer expenditure patterns in China are a business opportunity for Australia and New Zealand
The politics of your country affect your efforts in internationalisation
Tutorial 2 International marketing .pdf
This document outlines the agenda and activities for a tutorial on cultural environment and international marketing. It introduces questions for group discussion on factors to consider when entering international markets and the effects of globalization. It then provides critical analysis questions as homework assignments for students to assess the degree of localization of a multinational brand, track international products consumed weekly, and conduct a SWOT analysis of a luxury brand entering an emerging market.
The long and difficult 13- year journey to the marketplace for Pfizer’s viagr...
Explain why it was so necessary to ensure marketing was involved in the early stages of this new product development project
Explain how, despite the enormous resources of Pfizer, a lack of available information made the evaluation of the new product proposal so very difficult.
Explain how the Viagra case needs to be viewed as a successful example of excellent applied science but also an excellent example of good marketing.
How can Pfizer manage the threat posed to Viagra by new entrants to the market?
How has Pfizer helped create a market for Viagra and thereby contributed to disease mongering?
More from P&CO (20)
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture concept
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
The long and difficult 13- year journey to the marketplace for Pfizer’s viagr...
The long and difficult 13- year journey to the marketplace for Pfizer’s viagr...
Recently uploaded
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
descripcion detallada de la metodologia HCD
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
PARTⅠ: Intension of cooking or dining out under the influence of food safety issues
PARTⅡ: New consuming behavior following up
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
Top 10 Digital Marketing Institute in lucknow.pptx
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
2024 case study-SHEIN Analysis-Final.pdf
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
We nemen je mee in de grote veranderingen in search met de komst van AI, hoe je je website hier op inricht en je data AI ready maakt.
The Future of B2B Audience Targeting with LinkedIn
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service.
Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
Importance of Customer Service in Fashion Industry
Fashion Industry is a highly specialised and personalised field. Customer Service is more important in fashion indsutry since the taste, choice and expectations of each customer are different.
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
一比一原版英国南安普顿大学毕业证（Soton学位证）如何办理
原件一模一样【微信：WP101A】【英国南安普顿大学毕业证（Soton学位证）学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
一比一原版美国加州大学戴维斯分校毕业证如何办理
原版一模一样【微信：741003700 】【美国加州大学戴维斯分校毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理美国加州大学戴维斯分校毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理美国加州大学戴维斯分校毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理美国加州大学戴维斯分校毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理美国加州大学戴维斯分校毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
TAM AdEx-Quarterly Report on Television Advertising_2024.pdf
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
Facebook Marketing Strategy with SNJ Global Services.pptx
Explore the potential of Facebook marketing with SNJ Global Services. We specialize in targeted ad campaigns and engaging content strategies to enhance your brand's visibility and drive conversions. Discover more about our solutions at SNJ Global Services:
https://snjglobalservices.com/.
Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Recently uploaded (20)
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
The Future of B2B Audience Targeting with LinkedIn
The Future of B2B Audience Targeting with LinkedIn
Importance of Customer Service in Fashion Industry
Importance of Customer Service in Fashion Industry
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
TAM AdEx-Quarterly Report on Television Advertising_2024.pdf
TAM AdEx-Quarterly Report on Television Advertising_2024.pdf
Facebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptx
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
Customer Journeys and personas
- 1. Customer Journeys and personas Sergio Pinzon
- 2. Why do we need personas? Identify needs and wants Behavioural insight Purchase decisions, Targeted content Innovation opportunities
- 6. Where do we collect the information for a customer journey?
- 7. How to approach the customer journey CUSTOMER FEEDBACK/ EMOTIONAL DATA CUSTOMER BEHAVIOUR/ ACTIONS SYSTEMS, PROCEDURES, TOUCH POINTS
- 8. How to approach the customer journey CUSTOMER FEEDBACK/ EMOTIONAL DATA CUSTOMER BEHAVIOUR/ ACTIONS SYSTEMS, PROCEDURES, TOUCH POINTS
- 9. How do you collect your Customer feedback/ emotional data
- 10. Customer feedback/ emotional data Call center recordings Testimonials Survey responses Emotional scale responses Social media interactions User reviews
- 11. Which tools help you to improve Your Customer Behaviour Analysis?
- 12. Customer behaviour Data analytics Eye tracking Social listening
- 13. Systems, procedures, touch Identifying all interactions This Photo by Unknown Author is licensed under CC BY-SA-NC
- 15. Activity 1. Who are Tesla’s competitors? 2. Would they have similar personas? 3. Who do you think this ad was trying to target (broadly speaking). Are there multiple target markets? 4. Come up with the persona you think the Tesla ad was trying to target 5. What do you think the journey for this customer to purchase their tesla would be
- 16. Please take this time to work on your personas for your projects :)
- 17. The Week 4 online quiz is available for 72 hours before Friday 5pm this week ➢One attempt ➢Content from Week 1-3 ➢Multiple Choice