Download to read offline
Customer discovery path2
- 1. Customer Discovery Path Hotel Discovery
- 3. Searching for anhotel ? • Ask your friends or friend post (comment, article, video, …) talking about a destination on a random social network starting with an «f» • Search on a Search Engine such as Yahoogle « cool friend destination » • Look the results, see information on the destination, watch videos on yimeotube : want to go! • Ask the community to agree with you on the choice of the destination : tell that you want to go on social media! • Look other results on room, flight, travel booking, change search words if necessary • Spot the sponsored results or the ads! • Choose the sexier result of the page, could be a booking, OTA website and if lucky, the website of the One hotel !
- 4. Morgans Hotel Group– CDP www.morganshotelgroup.com On the home page of their website, we can directly see that the hotel group also have a « blog » talking about culture, fashion, art, design … occuring on their hotel or behind the scene… It is in BIG on the page. Discretly, we can also see link to their hotel facebook, twitter, google+, youtube, pinterest and instagram accounts. There is also a sign up link for their newsletter, The group is also partner with Virgin Atlantic flying club program, Virgin America and Velocity Frequent Flyer. Many bookings results on different platforms
- 5. CDP based on MHG digital touch points • You see a video post of a friend on a social network concerning an event • You watch the video and get entertained • You search for where it was and see that it is in a random Morgans hotel : you decided to go on their youtube page. • You see that the Hotel is part of a group. • Hurray, one of their hotel is not far from you, you decide to go on their website to check what’s happening soon.