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''IF IT'S HIP, IT'S ART''
THE CUSTOMER
DECISION JOURNEY

Presented by : Clémentine Dubas
www.museumhotel.co.nz/
Part 1
What you need to know
It offers exhibitions of modern paintings

Art is no longer the concern of the expert
Artists reinterpret the simple act of sharing food and drink
It shifts perceptions and sparks encounters that
aren't always possible in a fast-moving and
segmented society.

Art becomes less abstract
Part 2
What you need to know
Some provides a new real artistic experience
Customer can choose the painting they want to see in their
room
Parternship with renowned designer

Fun
Fun
Original
Original

Offers prospect
Offers prospect
Objectives
Objectives

Inter-cultural
Inter-cultural
Rewarding
Rewarding

Fashion
Fashion
Target Customer
Those who want to democratize culture and make it accessible to all
The art afficionados
Those who seek relaxation into the effects of art
Art has an undeniable impact on sensitivity
Provide this new experience to the customer will improve their cultural
and cross-cultural knowledge
Customer Decision Journey
Customer Decision Journey

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Customer Decision Journey

  • 1. ''IF IT'S HIP, IT'S ART'' THE CUSTOMER DECISION JOURNEY Presented by : Clémentine Dubas
  • 3. Part 1 What you need to know It offers exhibitions of modern paintings Art is no longer the concern of the expert Artists reinterpret the simple act of sharing food and drink It shifts perceptions and sparks encounters that aren't always possible in a fast-moving and segmented society. Art becomes less abstract
  • 4. Part 2 What you need to know Some provides a new real artistic experience Customer can choose the painting they want to see in their room Parternship with renowned designer Fun Fun Original Original Offers prospect Offers prospect Objectives Objectives Inter-cultural Inter-cultural Rewarding Rewarding Fashion Fashion
  • 5. Target Customer Those who want to democratize culture and make it accessible to all The art afficionados Those who seek relaxation into the effects of art Art has an undeniable impact on sensitivity Provide this new experience to the customer will improve their cultural and cross-cultural knowledge