Radisson RED offers guests the ability to create their own atmosphere through digital services. It discusses three hotel ranges - W Hotel which provides digital concierge services and booking, Radisson RED which lets guests customize their experience digitally, and Shangri-La which enables customers to share their travels and experiences online.

2. Radisson
RED

5. Range
• 1st : W Hotel - it offers the same service as a
concierge (digital service AND digital
booking)
• 2nd : Radisson RED - it offers its guests the
possibility to create its own atmosphere
(digital service)
• 3rd : Shangri-La – allows its customers to
share their travel and experience (digital
service)