The document discusses the Business Model Canvas, which is a tool used to describe and innovate business models. It consists of 9 blocks that make up the key aspects of a business model, including customers, offerings, infrastructure, and financial viability. The canvas allows users to visualize and discuss new or existing business models by mapping elements onto it using post-it notes. The document also provides examples of well-known business models like Google, Facebook, LinkedIn, and Twitter to illustrate how the canvas can be applied.

1. Business Model Canvas
How do we use it for
Business Model Innovation

3. Discussion Points
 Why do we need to study business models?
 What is a Business Model Canvas ?
 Some Business Model Innovators

5. How we go about this…
1 2 3

6. 1

11. Customers Offer Infrastructure
Financial
Viability
The business model is like a blueprint for a strategy
to be implemented through organizational
structures, processes, and systems.

12. CustomersOffer
Infrastructure
Financial
Viability
Financial
Viability
Infrastructure
Infrastructure
Customers
Customers

13. 2

14. What is a Business Model Canvas ?

15. Mass market
Niche market
Segmented
Diversified
Multi-sided markets

16. Price
Cost reduction
Risk reduction
Accessibility
Convenience
Performance
Customization
“Getting the job
done”
Design
Brand/status
Newness

17. Sales force
Web sales
Own stores
Partner stores
Wholesaler

18. Dedicated personal
assistance
Self-service
Automated services
Communities
Co-creation
Personal assistance

19. Subscription fees
Lending/Renting/
Leasing
Licensing
Brokerage fees
Advertising
Asset sale
Usage fee

20. Intellectual
Human
Financial
Physical

21. Production
Problem solving
Platform/network

22. Optimization and
economy of scale
Reduction of risk
and uncertainty
Acquisition of
particular resources
and activities

23. Cost-driven
Value-driven

24. RECAP : Business Model Canvas

25. This tool resembles a painter’s canvas—preformatted with the nine blocks—
which allows you to paint pictures of new or existing business models.
The Business Model Canvas works best when printed
out on a large surface so groups of people can jointly
start sketching and discussing business model
elements with Post-it ® notes or board markers.
It is a hands-on tool that fosters understanding,
discussion, creativity, and analysis.

26. Does you model
have a
competitive Edge
today?
Is your model ready
for immerging
trends ?
Is your model Inline
with evolving
customer needs?
How will your model
adjust to macro-
economic shifts ?

27. 3

29. Business Model : Google
 x

30. Business Model : Facebook
 x

31. Business Model : LinkedIn
 x

32. Business Model : Twitter
 x

34. References
 http://www.businessmodelgeneration.com/canvas
 http://bmimatters.com/2012/01/08/understanding-business-model-fundamentals/
 http://gamasutra.com/blogs/SergioJimenez/20131106/204134/Gamification_Model_Can
vas.php
 Coursera.org : Developing Innovative Ideas for New
Companies - The 1st Step in Entrepreneurship