The City Hall of Curitiba uses a good sense of humor and pop culture references to speak to its citizens via social media channels. Official announcements that would otherwise go unheard are attracting more attention (including international) because they are illustrated in a fun way, wich generates an expressive engagement that keeps roughly 40% of the fan base engaged. An impressive achievement, especially when it comes to a local public administrative body. With an average reach of 1.2M users on Facebook the cheerful posts comes with excellent attending services. Each request is answered in an unique and presonalized fashion. This ensures the credibility of channels (300K likes on Facebook, 30K on Twitter) that have grown exclusively organically, without ads. The entertainment brought by the City Hall of Curitiba to its SM channels has been used to invite the local population to well-intentioned actions, making a bridge across the abyss that separates a government and its people.