GovTech 2014 Case study: Government social media and engagement strategy
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This case study shows how social media can be engaged to go beyond traditional consultation using Facebook.
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GovTech 2014 Case study: Government social media and engagement strategy
- 1. Case Study Going beyond traditional consultation using Facebook
- 2. TownHall Social -- www.townhallsocial.com PROBLEM HOW DO WE ENGAGE OUR 10,000+ FACEBOOK AUDIENCE IN THE AWARDS
- 3. TownHall Social -- www.townhallsocial.com SOLUTION USE TOWNHALL SOCIAL FACEBOOK APPLICATION FOR VOTING
- 4. TownHall Social -- www.townhallsocial.com Elena Pereira Digital Communications and Engagement Coordinator City of Holdfast Bay epereira@holdfast.sa.gov.au
- 5. TownHall Social -- www.townhallsocial.com Jetty Road Facebook page
- 6. TownHall Social -- www.townhallsocial.com Jetty Rd businesses - local & passionate
- 7. TownHall Social -- www.townhallsocial.com Jetty Rd Precinct Awards 2013
- 8. TownHall Social -- www.townhallsocial.com In-store & newspaper promotion
- 9. TownHall Social -- www.townhallsocial.com Ingredients for success $100 prize for participation in each category Over 3 weeks running time Integration with Facebook page
- 10. TownHall Social -- www.townhallsocial.com ONE HOUR TRAINING FOR THE CMS
- 11. TownHall Social -- www.townhallsocial.com ADDING A QUESTIONS VIA CMS
- 12. TownHall Social -- www.townhallsocial.com CUSTOMIZATION @JettyRdGlenelg
- 13. TownHall Social -- www.townhallsocial.com TownHall Social Facebook Application https://vote.townhallsocial.com/city-of-holdfast-bay
- 14. TownHall Social -- www.townhallsocial.com Promotion on Facebook page
- 15. TownHall Social -- www.townhallsocial.com Promotion from Tweeting
- 16. TownHall Social -- www.townhallsocial.com Ranking and adding suggestions
- 17. TownHall Social -- www.townhallsocial.com Privacy Statement
- 18. TownHall Social -- www.townhallsocial.com Results
- 19. TownHall Social -- www.townhallsocial.com Results
- 20. TownHall Social -- www.townhallsocial.com Results
- 21. TownHall Social -- www.townhallsocial.com Results
- 22. TownHall Social -- www.townhallsocial.com Results
- 23. TownHall Social -- www.townhallsocial.com Results
- 24. TownHall Social -- www.townhallsocial.com CUSTOMER SERVICE AWARD
- 25. TownHall Social -- www.townhallsocial.com SERVICE PROVIDER AWARD
- 26. TownHall Social -- www.townhallsocial.com BEAUTY, HEALTH & WELLBEING AWARD
- 27. TownHall Social -- www.townhallsocial.com BAR & RESTAURANT AWARD
- 28. TownHall Social -- www.townhallsocial.com TOTAL TRAFFIC REPORT
- 29. TownHall Social -- www.townhallsocial.com USER ENGAGEMENT REPORT
- 30. TownHall Social -- www.townhallsocial.com Results Crowd contributions 198 Visitors 1594 Shares 273 Reach* 6,825 *Shares x average followers (250) x 10%
- 31. TownHall Social -- www.townhallsocial.com WAS IT A SUCCESS? “Great way to get everyone involved and using it” “An awesome way to reach the traditionally non-engaged people” “YES!” Elena Pereira Digital Communications and Engagement Coordinator City of Holdfast Bay
- 32. TownHall Social -- www.townhallsocial.com WHAT DID WE LEARN “This was a trial to see what sort of buy-in the app would have. We are yet to use it for council community engagement.” “Important to approach people to participate within the medium they already use rather than ask them to remove themselves from their space.” Elena Pereira Digital Communications and Engagement Coordinator City of Holdfast Bay
- 33. THANK YOU! Keren Flavell keren@townhallsocial.com @kerenflavell M: 0402 831 228