This ppt file is all about globalization with religion

1. What is CULTURE?
• It refers to the unified style of human
knowledge, beliefs, and behaviour from which
people learn (Groysberg et al., 2018).
• It is also the ability to communicate
knowledge to the next generation.

2. What is MEDIA?
• It is a carrier of culture and a tool for
interaction among people with different
cultures.
• It is a means of conveying something such as a
channel of communication.

3. Types of Media
• Print Media: Books, Magazines, Newspapers
• Broadcast Media: Radio, Film, Television
• Digital Media: E-mail, Internet sites, Social
media, Internet-based video and audio

4. Media and Globalization
• There is an intimate relationship between
globalization and media.
• Understanding this relationship helps to grasp
the contemporary world.

5. Five Stages of Media Development
• 1. Oral Communication
• 2. Script
• 3. Printing Press
• 4. Electronic Media
• 5. Digital Media

6. Oral Communication & Script
• Oral: Language allowed communication and
exploration of cultures.
• Script: Overcame distance barriers; enabled
codification of practices.

7. Printing Press & Electronic Media
• Printing Press: Enabled mass production of
information.
• Electronic Media: Telegraph, telephone, radio,
film, TV—facilitated global awareness.

8. Digital Media
• Relies on digital codes.
• Used in politics, economics, and daily
communication.
• Content transmitted over internet and
networks.

9. Effects of Globalization on Culture
• Cultural Differentialism
• Cultural Convergence
• Cultural Hybridity

10. Cultural Differentialism
• Cultural differences are fixed.
• Globalization may cause clash of civilizations
(e.g., West vs. Islam).

11. Cultural Convergence
• Globalization causes cultural sameness.
• Powerful cultures dominate (e.g., KPOP
influence in the Philippines).

12. Cultural Hybridity
• Globalization mixes cultures.
• Example: Chabacano language merging
Spanish and local dialects.

13. What is GLOCALIZATION?
• Glocalization = Globalization + Localization.
• Local cultures are dynamic and adapt to global
influences.

14. Media Consumption
• Media reshapes societies and social behavior.
• TV changed family dynamics and social
activities.
• Technology can both enhance and limit
communication.

15. Impact of Technology on Memory
• Writing reduced dependence on memory.
• Cellphones expand reach but reduce attention
spans.

16. Global Media & Cultural
Imperialism
• Media created a global village.
• People began consuming similar content
globally.
• Asian pop culture (e.g., Hello Kitty, K-pop)
became mainstream.

17. Social Media: Pros and Cons
• Pros: Democratized information, enabled
activism (e.g., Arab Spring, Women’s March).
• Cons: Echo chambers, cyberbalkanization,
reinforced partisanship.