Water Lily Pond (WLP) calls for simplicity and efficiency with a streamlined, highly flexible approach to help brands and people connect in this fast-changing and increasingly complex business climate. We have chosen a simple, global company model to be better suited to support brands in their quest to find solutions to their marketing communications challenges and help them adapt to change.

1. THIS DOCUMENT AND THE INFORMATION IN IT ARE PROVIDED IN CONFIDENCE, FOR THE USE OF THE INDIVIDUAL OR ENTITY TO WHOM THEY ARE ADDRESSED, AND MAY NOT BE DISCLOSED TO ANY THIRD PARTY OR USED FOR ANY OTHER PURPOSE WITHOUT THE EXPRESS WRITTEN PERMISSION OF WATER LILY POND LTD.
WE DO SIMPLE, EFFICIENTLY

2. WATER LILY POND IS YOUR GLOBAL ADVERTISING &
MARKETING COMMUNICATIONS AGENCY PARTNER
Water Lily Pond (WLP) is a bootstrapped startup founded in 2016,
with a progressive, streamlined structure rooted in collaboration and
partnerships
We’re a distributed, international team of senior experts with diverse
experience across industries, committed to providing brand strategy,
creative design, content and technology solutions on demand
You and your brand are at the centre of everything we do — our
custom solutions can help you adapt to the fast-changing business
environment and stay ahead of the curve
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3. HELP YOU MAKE THE COMPLEX SIMPLE
These are incredibly complex and fast-
changing times with myriads of market players,
disciplines, tools and media options. As a
result, the number of touchpoints between
brands and people has increased dramatically.
In this confusing ecosystem, your brand’s
challenges are more complex than ever before.
We can help your brand get through
these complexities by finding simple
solutions to your complex advertising
and marketing communications
challenges.
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4. HELP YOU ADAPT TO CHANGE EFFICIENTLY
We all know the universal principle of constant
adaptation to continuous change — this is the
key to existence of life and the main driving
force behind evolution. And in the process,
nature makes things just as simple as
necessary to operate in the shortest way
possible.
This inspired us to design our framework
that can help your brand evolve and
navigate as efficiently as possible in this
fluid and ever-changing market
environment.
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5. WE HELP YOUR BRAND AND PEOPLE CONNECT
Together with you, we’ll be able to create a meaningful
bond that works both ways — adds value to people’s
lives, and generates sales and loyalty for your brand.
At Water Lily Pond we do simple, efficiently to help
your brand and people connect in this increasingly
complex business climate.
WE DO SIMPLE, EFFICIENTLY
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6. SIMPLICITY EFFICIENCY
Back to Basics
Simple & Smart Solutions
Streamlined Structure
Humble & Brand-Centric
Approach
Plain Partnership
Essential Transparency
Dynamic Agility
Lean & Custom Framework
Balanced Team Collaboration
Global Distribution
Only Senior Experts
High-End Solutions at
Reasonable Prices
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7. SIMPLICITY
Back to Basics
We take a step back and return to the basics of branding and
marketing communications in order to help you cut through the noise.
You can benefit from our help to distil the complexities and find simple
solutions that are right for your brand’s complex challenges.
Simple & Smart Solutions
We design our creative solutions to find the simplest and smartest way
to make an impact without further adding to the noise.
Streamlined Structure
We’re better suited to support you in this quest with a horizontal
company model and flat hierarchy. With no parent company, senior
management, siloed departments or fancy titles.
* No hidden costs and fees of services: Additional costs (premium and termination costs) and deposit. Additional fees
for unused, underutilised or inefficient full-time staff (interruptions, down-time, induction time and account management)
and senior executives in company management.
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Humble & Brand-Centric Approach
We have no politics, ego culture or personal baggage, and no other
agenda than helping you reach your objectives.
Plain Partnership
We’re your long-term partner, available when you need us, with no
strings attached. Our honest support is on demand and on project
basis, with no minimum budget and zero project bounce.
Essential Transparency
We cut the crap and only say what is necessary. No buzzwords and
clichés. Simple pricing and clear payment plan with zero hidden
costs and fees*.

8. SIMPLICITYEFFICIENCY
Dynamic Agility
We’re nimble and that doesn’t just mean getting results fast; our agile
process and flexible global team also mean being able to shift gears,
potentially work 24/7 and speed things up when required (for overnight
and weekend delivery extra fees apply).
Lean & Custom Framework
Our team collaboration framework comes with no thumb twiddling and
excess baggage — we only and specifically involve the niche skill sets
and precise bandwidth that we need to help you find the right solution
to your challenge. Not more, not less.
Balanced Team Collaboration
Project-based work adds variety and keeps the spirit high but it doesn’t
need to limit conceptual thinking. Thanks to the collaboration of our
consultants and experts, day-to-day work doesn’t get in the way of
strategic conversations.
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Global Distribution
Being a 100% distributed and agile team that works remotely via cloud
not only means we gather best-in-class experts around the globe to
contribute with diverse experience and cultural intelligence. It also lets
us all enjoy more productive, creative and environmentally friendly
work with less interruptions and stress.
Only Senior Experts
Having 10 years’ experience on average and a proven track record in
the industry working on great global and local brands, our team
members know exactly what they need to do to find the shortest way
to the simple solutions that suit your challenges.
High-End Solutions at Reasonable Prices
With a global team available on demand, low overheads and no
offices, we’ve designed a budget-friendly framework. Our prices are
affordable without having to trade off expertise, reach and quality of
work.