2. Problem
There is change.
What is the change?
People response to the change.
How do they response?
There are moderators to the
change response.
What are the moderators?
3. Objectives
Determine the nature and type of change
Classify the response to the change
Find the moderator to the change response
4. Method
Case studies (change initiatives)
Observations (behavioral patterns)
Interviews (opinion leaders)
Discourses (values, beliefs, and attitudes)
5. Nature of change
Never ending process
(change after change)
Beginning after ending
(discontinuation of the existing)
Escalation for continuation
(commitment to the beginning)
6. Types of change
No change (maintaining status quo)
Mutational change (change IN: achieving
partial / gradual change)
Transformational change (change OF:
accomplishing complete / transformational
change)
7. Immunity to change
Innate/inborn immunity to change
(inherited from the birth, committed to its own
identity/ideas and possibility of non-adoption)
Ascribed/acquired immunity to change
(learned over time, targeted to specific intruders /
invaders and possibility of adoption in order to
defend)
9. Cultural configuration
Working patterns (emphasis on work or worth?)
Events and festivals (choice of leisure and pleasure?) about 341 events including 173 festivals
Etiquette and manner (socially correct/polite behavior?)
Tradition and rituals (from before birth to after death requirements?)
Preferred time and situation (timing: tithi, lagan, and muhurta?)
Learning and wisdom (educated and uneducated are different?)
Foods and taste (physical, social, and spiritual satisfaction?)
11. Conclusion
Cultural configuration as a moderator /
regulator to the change response
As stronger the cultural configuration as
stronger the immunity to change
Compatible cultural configuration for
comfortable change management