This document discusses cultural awareness and some key factors that influence culture. It examines Trompenaars' and Hampden-Turner's cultural dimensions model, which identifies seven cultural factors: universalism vs particularism, integrating vs analyzing, communitarianism vs individualism, inner-directed vs outer-directed, time as sequence vs synchronization, achieved vs ascribed status, and equality vs hierarchy. The document also briefly touches on verbal and non-verbal communication differences across cultures.