Download to read offline
Cultivating New Customers
- 1.
- 2.
- 3.
- 4.
- 5. In this articlewe will discuss how to think out of the
- 7.
- 8. Text links, bannersand search engines are all ways to
- 11. the only placeto look for customers even for Web-based
- 12. businesses. Some ofthe old traditional methods like
- 13. word-of-mouth referrals stillwork just as well, and still
- 14. bring me afair bit of cash each month. Here are some tips
- 16. setting up yourbusiness and getting your online marketing
- 17.
- 18. ************************************************ ***********
- 19.
- 20. ************************************************ ***********
- 22. market. You haveto know who your clients are, what they
- 23. want and whatmakes them buy. Do the market research, check
- 25. take the effortto put yourself in the shoes of your buyers.
- 27. ************************************************ ***********
- 28. Bring Out YourBenefits
- 29. ************************************************ ***********
- 37. ************************************************ ***********
- 38. Make Your SiteSing
- 39. ************************************************ ***********
- 40. It can takea fair bit of effort and not a small amount of
- 44. first place tolook when you notice your sales starting to
- 46. ************************************************ ***********
- 47. Be Alert forNew Marketing Opportunities
- 48. ************************************************ ***********
- 49. You must alwaysbe alert for opportunities to make new
- 50. business contacts andnot allow yourself to be caught off
- 52. out shopping orat a Chamber of Commerce meeting, make sure
- 53. that you haveprofessional business cards, brochures, etc.
- 55. ************************************************ ***********
- 57. ************************************************ ***********
- 58. Tell everyone aboutyour business and your product. You
- 59. might even considersending out a mass mailing to everyone
- 62. friendly referrals usuallybring the best business!
- 63. ************************************************ ***********
- 64.
- 65. ************************************************ ***********
- 66. When it comesto building customers, there are clients who
- 69. their weight ingold. Big companies are good places to
- 70. prospect for repeatbusiness (they have big demands and
- 71. budgets) but alwaystreat your repeat customers well. That
- 72. might mean theodd discount or the occasional freebie, but
- 73. the extra businessshould make up for it.
- 74. To wrap itup, customers are customers no matter where you
- 75. find them. Customersfound on the Web respond to many of
- 76. the same thingsthat make them customers in the real world.
- 77. The sooner youthink in those terms and apply that knowledge
- 78. to your site,the better your site will perform.
- 79.
- 80.
- 81.
- 82.