The document discusses how multimedia design impacts the learning experience. It outlines Richard Mayer's cognitive theory of multimedia learning, which posits that students learn better from words and pictures rather than words alone. The document also addresses different types of graphics and images that can be used for instruction, such as decorative, representational, organizational, interpretive and relational graphics. It notes principles of multimedia learning such as the contiguity principle, which states students learn better when words and images are near each other, and the modality principle, which found animation with narration works better than animation with on-screen text. The goal of multimedia design should be to select words, graphics and text carefully based on the audience to maximize learning potential.